Alex Sherman's profile photo

Alex Sherman

Princeton North

Media and Sports Reporter at CNBC

CNBC media and sports reporter. Author of CNBC Sport newsletter/host of CNBC Sport Videocast. Sign up at https://t.co/KmmFAqLC9J. Tips to [email protected]

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Articles

  • 4 days ago | cnbc.com | Alex Sherman

    Stephen Curry isn't retiring from the National Basketball Association yet, but he's already thinking about new career paths — including broadcasting, team ownership and playing on the PGA Tour Champions. The Golden State Warriors star spoke to CNBC Sport as part of "Curry Inc.: The Business of Stephen Curry," a television production centered on Curry's career and business ambitions.

  • 4 days ago | cnbc.com | Jessica Golden |Alex Sherman

    watch nowIn 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA sneaker market. Under Armour was virtually unheard of in the basketball space. "We're the underdog brand. We're for the ones that were maybe born not big enough or tall enough or fast enough, or strong enough, or smart enough or clever enough," said Under Armour founder and CEO Kevin Plank.

  • 4 days ago | cnbc.com | Jessica Golden |Alex Sherman

    watch nowStephen Curry is a two-time National Basketball Association Most Valuable Player, a four-time league champion and among the greatest shooters of all time. He also owns a media company, a bourbon brand, a golf league for kids and a philanthropic foundation that gives back to students in Oakland, California. Yet, even the Golden State Warriors star suffers from impostor syndrome.

  • 1 week ago | cnbc.com | Alex Sherman

    A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. It took nine months, but I finally found a high-profile investor who says professional sports team valuations are too high. This week's "On The Record" guest is Gerry Cardinale , the founder of RedBird Capital Partners.

  • 1 week ago | cnbc.com | Alex Sherman

    The CNBC Sport videocast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman sits down with Gerry Cardinale, RedBird Capital's founder and managing partner. They talk about the sky-high sports valuations and why Cardinale says the sport needs some normalization. They also discuss the current media landscape and his future ambitions for a Las Vegas franchise with LeBron James.

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Alex Sherman
Alex Sherman @sherman4949
14 May 25

Netflix ad tier has 94 million monthly active users https://t.co/lxlil4zIzE

Alex Sherman
Alex Sherman @sherman4949
14 May 25

This analogy only works if the new Pope chosen was Pope Benedict XVI

Max
Max @StreamOnMax

BREAKING: White smoke was seen coming from the Warner Bros. water tower. A new brand has been chosen. https://t.co/DOC8LIWR4x

Alex Sherman
Alex Sherman @sherman4949
14 May 25

The good news is that in two years, HBO Max can go back to HBO again. And then two years after that, back to HBO Max.