Jessica Golden
Sport Editorial Director at CNBC
CNBC Sport Editorial Director. Tips/pitches: [email protected]
Articles
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4 days ago |
cnbc.com | Jessica Golden |Alex Sherman
watch nowIn 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA sneaker market. Under Armour was virtually unheard of in the basketball space. "We're the underdog brand. We're for the ones that were maybe born not big enough or tall enough or fast enough, or strong enough, or smart enough or clever enough," said Under Armour founder and CEO Kevin Plank.
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4 days ago |
cnbc.com | Jessica Golden |Alex Sherman
watch nowStephen Curry is a two-time National Basketball Association Most Valuable Player, a four-time league champion and among the greatest shooters of all time. He also owns a media company, a bourbon brand, a golf league for kids and a philanthropic foundation that gives back to students in Oakland, California. Yet, even the Golden State Warriors star suffers from impostor syndrome.
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1 week ago |
cnbc.com | Jessica Golden
MLB to make a strategic investment in Athletes Unlimited Softball LeagueAthletes UnlimitedMajor League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership with a women's pro sports league and comes as women's sports see rapid growth in everything from television viewership to team valuations. Terms of the deal were not provided.
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2 weeks ago |
cnbc.com | Jessica Golden
The Picklr facility in Salt Lake City, UtahPacklrThe world's largest pickleball franchise is coming to Japan. The Picklr, a network of indoor pickleball clubs, will open 20 new locations in the Japanese market over the next five years, the company said on Thursday. The expansion will take place through a strategic partnership with Nippon Pickleball Holdings, Japan's leading pickleball company.
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2 weeks ago |
cnbc.com | Jessica Golden
watch nowNFL Commissioner Roger Goodell said this week the league is going to lean into international competition and could play as many as 16 games per season abroad in the next 5 years. Goodell appeared at the CNBC CEO Council Summit alongside Marriott CEO Anthony Capuano and spoke to a variety of topics that also included private equity, franchise valuations and the economy.
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