Alexander Bachmann

Sep 11, 2024 | martech.zone | Alexander Bachmann

We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been refining our approach with them. Influencers play a significant role in shaping consumers’ purchase decisions:New research shows that 69% of consumers are more likely to trust recommendations from people they know (family, friends, and influencers) than those from brands.

Jul 16, 2024 | smallbusinesscurrents.com | Alexander Bachmann |Maria Valdez Haubrich

They say a CEO’s work is never done, as there is always ‘one more thing’ that needs your attention. However, as a CEO, at some point, you will find yourself out of the office for an extended period. It could be a business trip, conferences, client meetings, or, in my case, a two-month trip to the mountains. This year, I trekked to Everest for two months.

Jul 11, 2024 | ceoworld.biz | Alexander Bachmann

They say a CEO’s work is never done, as there is always ‘one more thing’ that needs your attention. However, as a CEO, at some point, you will find yourself out of the office for an extended period. It could be a business trip, conferences, client meetings, or, in my case, a two-month trip to the mountains. This year, I trekked to Everest for two months.

Jun 6, 2024 | forbes.com | Alexander Bachmann

Alexander Bachmann is the Founder and CEO of Mitgo. In a world where innovative ideas are the currency of success, my role as the founder of Mitgo Group is imperative. Over the years, I have led project ideas that have revolutionized the industry and set new standards. In this piece, I’ll share the steps from conceiving a project idea to leading it to success. I’ll also show the transformative power of ideas and strategic execution that can break through in the market.

May 20, 2024 | martech.zone | Allen Adamson |Andrea Albright |Andrew Angle |Alexander Bachmann

In today’s increasingly competitive online environment, impactful marketing campaigns can make all the difference between achieving sufficient exposure and falling behind rivals. With automation technology continuing to emerge, driven by the ongoing generative AI boom, brands can utilize next-generation processes to grow their presence effectively in their niche. This may be just as well because consumer demands are growing alongside the advent of new and powerful technologies.