Alexander Lee
Senior Entertainment Media Reporter at Digiday
writer with a heart of gold, a heart of iron, and a heart of flesh・covering content creators @digiday・not here anymore, but I still check DMs・same handle on 🦋
Articles
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1 week ago |
digiday.com | Alexander Lee
Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers. The term “agentic AI” refers to artificial intelligence tools that can autonomously pursue goals, take actions and make decisions without requiring constant human input.
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1 week ago |
digiday.com | Alexander Lee
YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts creators.
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2 weeks ago |
digiday.com | Alexander Lee
Fortnite creators’ habit of copying other creators’ popular experiences, rather than developing original games, has long frustrated both fellow creators and brands looking to invest in the platform’s growing creator ecosystem. At last week’s Unreal Fest in Orlando, Florida, Epic Games acknowledged the issue and introduced a range of new tools and functions that creators say could finally encourage more originality.
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2 weeks ago |
digiday.com | Alexander Lee
As Fortnite evolves from a popular video game into a robust ecosystem of creators, brands and virtual worlds, some observers have begun to compare Fortnite to other creator platforms,like YouTube. These comparisons have only grown as Epic Games continues to build out its creator tools, including expanded data collection tools and AI-enabled coding assistants that were unveiled at last week’s Unreal Fest conference in Orlando, Florida.
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3 weeks ago |
digiday.com | Alexander Lee
In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium, brands are increasingly viewing the format as premium, complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising funds, including those earmarked for influencer marketing, for their podcasting spend.
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At last week's Unreal Fest, I sat down with Epic Games CEO @TimSweeneyEpic and evp @Saxs Persson for an interesting chat about the growing parallels between Fortnite and other creator platforms such as YouTube. Tim had a few objections to the comparison. https://t.co/uFrEtCVRRx
don't rank cuomo
RT @alexleewastaken: is it too soon to say that norm macdonald was mid at best
