Alexander Lee
Senior Entertainment Media Reporter at Digiday
writer with a heart of gold, a heart of iron, and a heart of flesh・covering content creators @digiday・not here anymore, but I still check DMs・same handle on 🦋
Articles
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3 days ago |
digiday.com | Alexander Lee
In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium, brands are increasingly viewing the format as premium, complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising funds, including those earmarked for influencer marketing, for their podcasting spend.
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4 days ago |
digiday.com | Alexander Lee
Roblox is pushing to onboard more advertisers, but the platform’s current lack of third-party measurement tools is becoming a roadblock for some marketers. Agencies trying to onboard advertisers new to Roblox say it’s becoming harder to convince brands to invest without third-party measurement tools in place, according to three agency execs Digiday spoke to for this article.
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5 days ago |
digiday.com | Alexander Lee
In 2025, advertisers’ Pride Month spending has cratered — and LGBTQ+ creators and influencers are feeling the squeeze. Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light’s Pride campaign sparked an uproar — and boycotts — among elements of the political right by sponsoring transgender influencer Dylan Mulvaney.
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1 week ago |
digiday.com | Alexander Lee
LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI. As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on creators’ “custom buttons” — which direct followers to creators’ online stores, newsletters or other web pages of their choice.
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1 week ago |
digiday.com | Alexander Lee
Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube videos on social media platforms, to boost the original content’s audience or promote a brand. Originally, the technique was championed by larger content creators, who paidother creators to share their clips.
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RT @alexleewastaken: is it too soon to say that norm macdonald was mid at best
Video content continues to grow at a steady clip on @LinkedIn, according to numbers shared with @Digiday by the company — and brands are taking note, stepping up their spend on the platform. Check it out: https://t.co/iHpfM7Gqyx
RT @Techmeme: LinkedIn says short-form video is its fastest-growing content category, and total video viewership grew 36% YoY between Octob…
