Alexander Lee
Senior Entertainment Media Reporter at Digiday
writer with a heart of gold, a heart of iron, and a heart of flesh・gaming/esports guy @digiday・on here less these days, but still posting grimly through it all
Articles
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3 days ago |
digiday.com | Alexander Lee
Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience study that used eye tracking and other physiological data to measure users’ increase in attention and brand recall when participating in branded immersive experiences on Roblox.
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6 days ago |
digiday.com | Alexander Lee
As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily. Now, digital creators across platforms such as YouTube and Spotify are joining this growing trend to further scale their content.
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1 week ago |
digiday.com | Alexander Lee
Podcasts are no longer the territory of audiophiles. As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house. Amid the shift, many podcasters with audiences on YouTube are upping their game with visual content to capture and sustain attention as more fans tune in through connected TVs.PodcasterTara Suwinyattichaiporn is among them.
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1 week ago |
digiday.com | Alexander Lee
As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming. B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its lifetime revenue in the “past few months,” paying out over $1 million to LinkedIn creators during that period, per CEO AJ Eckstein.
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2 weeks ago |
digiday.com | Alexander Lee
Roblox partner Super League, a metaverse production company, today has acquired fellow Roblox specialist Supersocial, for an undisclosed sum, as it seeks to scale up brand world-building for advertisers. As Roblox and its ecosystem of studios continue to grapple with proving its advertising potential to brands, analysts and observers believe the deal could signal a coming wave of consolidation among these types of companies.
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RT @alexleewastaken: is it too soon to say that norm macdonald was mid at best
Video content continues to grow at a steady clip on @LinkedIn, according to numbers shared with @Digiday by the company — and brands are taking note, stepping up their spend on the platform. Check it out: https://t.co/iHpfM7Gqyx
RT @Techmeme: LinkedIn says short-form video is its fastest-growing content category, and total video viewership grew 36% YoY between Octob…
