Digiday

1 day ago | digiday.com | Krystal Scanlon |Seb Joseph

This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series →When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its ads, naturally. It’s a predictable pitch from a media owner. But Amazon isn’t just any seller of ad space. It can draw a straight line from impression to impact — be it a sale or a sentiment shift.

1 day ago | digiday.com | Seb Joseph |Jessica Davies

It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across the internet. The moment felt, briefly, like vindication for publishers. After years of mounting frustration, they finally saw their suspicions ratified in a courtroom. Google hadn’t just dominated the open web — it had done so illegally. Because as clear as the verdict was, the path forward is anything but.

2 days ago | digiday.com | Seb Joseph

Earnings season has returned and with it a familiar exercise in managing uncertainty. For the first time since President Trump’s administration put sweeping tariffs on imports, the country’s biggest advertisers, retailers, media companies and platforms will be asked a pressing question: What’s the impact? Few have clear answers.

2 days ago | digiday.com | Seb Joseph

By Seb Joseph  •  April 22, 2025  • For LG, the future of advertising isn’t flashy ad tech or buzzworthy partnerships — it hinges on something far more mundane. The TV menu. The South Korean electronics giant has quietly bet its ads business on turning its smart TVs into the starting point for viewers’ streaming habits.

3 days ago | digiday.com | Kimeko McCoy

Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trump’s tariffs have sent waves through the media and marketing economy. And for SMBs, it’s difficult to grapple with the constant uncertainty – navigating tariffs, talk of recession and economic uncertainty. Seemingly, the marketing playbook for SMBs is being rewritten, especially for those directly impacted by the tariffs.