Digiday

Digiday, part of Digiday Media, offers a worldwide perspective on the media and marketing sectors while addressing the realities brought on by technological changes. They engage with their audience through various channels, including their website, email newsletters, podcasts, a quarterly publication, a membership initiative, and live events.

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Global

#161741

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#84059

Computers Electronics and Technology/Computers Electronics and Technology

#1874

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Articles

Future of TV Briefing: The 2025 upfront preview

1 day ago | digiday.com | Tim Peterson

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations. Trigger warning for those affected by the 2020-21 upfront cycle. And the 2021-22 cycle. And the 2022-23 one.
Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

2 days ago | digiday.com | Kristina Monllos

This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next.
How Digitas is adapting to the rise of AI in search marketing

2 days ago | digiday.com | Kimeko McCoy

By Kimeko McCoy • May 13, 2025 • Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more.
'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

3 days ago | digiday.com | Kimeko McCoy

This article is part of a series covering our Programmatic Marketing Summit. More from the series →For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week. Instead, agency executives were more preoccupied with challenges in CTV measurement, pricing and transparency among CTV ad tech vendors.
Roblox courts advertisers with fresh data on its ad effectiveness

3 days ago | digiday.com | Alexander Lee

Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience study that used eye tracking and other physiological data to measure users’ increase in attention and brand recall when participating in branded immersive experiences on Roblox.
Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls

6 days ago | digiday.com | Sara Guaglione

Publishing execs didn’t shy away from the elephant in the room during their first quarter earnings calls: What impact would President Donald Trump’s tariff policy and the uncertain economic climate have on their businesses? CEOs and CFOs at BuzzFeed, Dotdash Meredith, Gannett, News Corp and The New York Timesworked to ease shareholder and market concerns about this year’s economic outlook.
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

6 days ago | digiday.com | Krystal Scanlon

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the industry’s second-tier players. This conversation has been lightly edited for clarity. The benefit of not being in a full-time operating role is that my aperture has opened much wider than it’s ever been.
How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it

6 days ago | digiday.com | Alexander Lee

As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily. Now, digital creators across platforms such as YouTube and Spotify are joining this growing trend to further scale their content.
After a stumble, a recovery -- but The Trade Desk isn’t untouchable

6 days ago | digiday.com | Ronan Shields

Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with a performance that reminded everyone why it’s long been the industry’s golden child.
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

1 week ago | digiday.com | Marty Swant

Uber’s ads business now has an annual run rate of $1.5 billion — up 60% from its where it was a year ago. To bolster its case with advertisers, Uber Advertising has brought on its first head of measurement science, Edwin Wong, to fine-tune performance and help unlock even more ad dollars. In his new role, Wong will analyze performance insights while working with measurement partners, advertisers, and Uber’s marketing team.