Digiday

Digiday, part of Digiday Media, offers a worldwide perspective on the media and marketing sectors while addressing the realities brought on by technological changes. They engage with their audience through various channels, including their website, email newsletters, podcasts, a quarterly publication, a membership initiative, and live events.

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#188558

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#119404

Computers Electronics and Technology/Computers Electronics and Technology

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Articles

In the race for ad dollars, platforms seek to redefine themselves as AI companies

2 days ago | digiday.com | Krystal Scanlon

By Krystal Scanlon • June 25, 2025 • As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay aheadPlatforms are having an identity crisis. Or maybe, it’s a rebrand.
CTV advertising is booming but the ad rates aren’t keeping up.

3 days ago | digiday.com | Seb Joseph |Krystal Scanlon

CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. The reasons vary but the story is largely the same: more inventory, more buyers looking for performance and a growing appetite for efficiency over exclusivity. “We’ve seen CPMs drop year over year,” said Dan Larkman, CEO of CTV performance advertising business Keynes Digital.
CMOs say AI platforms’ low profile at Cannes won’t happen again

4 days ago | digiday.com | Krystal Scanlon |Seb Joseph

By Krystal Scanlon and Seb Joseph • June 23, 2025 • AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, top-tier engineers — it’s a high-burn business.
Creators turn to agentic AI to manage fan engagement

1 week ago | digiday.com | Alexander Lee

Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers. The term “agentic AI” refers to artificial intelligence tools that can autonomously pursue goals, take actions and make decisions without requiring constant human input.
Snap’s AI play targets the advertisers tired of Meta and Google

1 week ago | digiday.com | Krystal Scanlon

By Krystal Scanlon • June 19, 2025 • Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it.
DoubleVerify casts itself as news ally in Cannes

1 week ago | digiday.com | Jessica Davies

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking. Yes, really.
The Guardian bets on unified programmatic ad selling as curation gains ground

1 week ago | digiday.com | Jessica Davies

As publishers face shrinking open web opportunities, The Guardian is unifying its programmatic advertising operations to capitalize on curation and offer global buyers scale with simplicity. The publisher announced last week that it has unified its programmatic advertising teams and operations across the U.S., U.K. and Australia — a move designed to streamline global ad buying and improve internal workflows.
The DOJ faces growing calls to coordinate Google antitrust remedy efforts

1 week ago | digiday.com | Ronan Shields

Lobby group Movement for an Open Web has issued fresh calls for the Justice Department to coordinate its proposed remedies to address Google’s monopolies in the ongoing separate search and ad tech cases. The DOJ is developing remedy proposals to counter Google’s market power in search and ad tech, both of which were ruled monopolies during the last 12 months, with MOW now calling for conjoined technical oversight of the two cases.
Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA

1 week ago | digiday.com | Ronan Shields

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →The U.K. Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.
Omnicom partners with Amazon and Meta to build on live content and live shopping

1 week ago | digiday.com | Michael Bürgi

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →Omnicom this week is in the midst of announcing several of what it says are first-mover partnerships with major platforms, having just unveiled ones with Disney and Walmart yesterday. The mission is to build expertise around and access to live content, shopping and conversation.