Digiday

3 days ago | digiday.com | Alexander Lee

In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium, brands are increasingly viewing the format as premium, complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising funds, including those earmarked for influencer marketing, for their podcasting spend.

4 days ago | digiday.com | Alexander Lee

Roblox is pushing to onboard more advertisers, but the platform’s current lack of third-party measurement tools is becoming a roadblock for some marketers. Agencies trying to onboard advertisers new to Roblox say it’s becoming harder to convince brands to invest without third-party measurement tools in place, according to three agency execs Digiday spoke to for this article.

5 days ago | digiday.com | Jessica Davies

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old sound new, whether it’s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop — a term that seems to have gradually gained traction among media and marketing professionals over the last six months/year.

5 days ago | digiday.com | Alexander Lee

In 2025, advertisers’ Pride Month spending has cratered — and LGBTQ+ creators and influencers are feeling the squeeze. Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light’s Pride campaign sparked an uproar — and boycotts — among elements of the political right by sponsoring transgender influencer Dylan Mulvaney.

1 week ago | digiday.com | Gabriela Barkho

As brands recalibrate their marketing budgets amid a tough economy,they’re trying to get the most bang for their buck this summer. While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of bigger sales periods like the back-to-school season and Black Friday. And this summer, it’s an especially critical time for companies to fine-tune their strategies while grappling with declining consumer confidence.