Alia Paavola

1 month ago | textline.com | Alia Paavola

Text message marketing gives businesses a direct way to promote products, services, and events to their customers. This digital marketing tool is growing in popularity because SMS offers higher open and click-through rates than email. While the stats back its popularity, one question remains: how much does SMS marketing cost a business? In this blog, we’ll break down how much you can expect to spend.

Oct 30, 2024 | textline.com | Alia Paavola

RCS has finally entered the (Apple) chat. In September 2024, Apple made RCS available in its iOS 18 update, bringing a more modern texting experience to users who message between Android and Apple devices. While this news is positive for the consumer experience, it raises some questions about how this new messaging protocol will change mobile marketing for businesses. In this blog, we will describe the ins and outs of RCS marketing.

Oct 23, 2024 | textline.com | Alia Paavola

With Apple’s adoption of RCS, many questions about the technology and how it differs from traditional text messaging have emerged. RCS and MMS are technologies that help people message media between mobile devices. However, they do have significant differences. In this blog, we’ll specifically cover RCS vs. MMS. You’ll learn each messaging type and how RCS differs from MMS. Jump right to:What is RCS? What is MMS? RCS vs.

Sep 18, 2024 | textline.com | Alia Paavola

SMS is a powerful marketing channel for ecommerce businesses because it gives you direct access to customers on the device they use most often to make a purchase. In fact, now occur on mobile devices. Given this staggering shift to mobile commerce, SMS marketing has the power to transform marketing efforts for brands. In this blog, we will share 75 ecommerce SMS templates that online businesses can customize and send to their customers to drive mobile sales.

Sep 18, 2024 | textline.com | Alia Paavola

Businesses in every industry can benefit from a promotional SMS strategy. That’s because texting can help your business get marketing messages read with its impressive 98 percent open rate. Brands use promotional text messages to sell their services, products, or events to their audience. Promotional SMS is a form of digital text message marketing. Whether you want to promote a new product, share a sale, or boost event attendance, we have you covered.