Alisa Priddle

Detroit, Windsor

Detroit Editor at Motor Trend from twisted path that includes stints at Detroit Free Press, Detroit News, Car & Driver, Wards, Windsor Star and Sault Star.

Featured in: Favicon

motortrend.com Favicon

msn.com

usatoday.com Favicon

cnbc.com

chicagotribune.com Favicon

freep.com

seattletimes.com Favicon

startribune.com Favicon

mercurynews.com Favicon

jsonline.com + 41 more

Articles

What's Going on With Ram? CEO Promises Turnaround

4 days ago | motortrend.com | Alisa Priddle

You will be forgiven for thinking Ram is down and out these days. The brand killed the Hemi V-8 that was a highlight of its 1500 full-size pickups, stopped building the affordable (but old) Ram Classic, and had a difficult launch of the Hemi-less 2025 Ram 1500 that included problems getting trims with all the bells and whistles out the door while also trying to start producing new Heavy Duties at the same plant.
New, 8th-Gen Toyota Celica In Development, and It Might Get an Engine

1 week ago | motortrend.com | Alisa Priddle

The renderings of a revived Toyota Celica sprinkled across the internet don't have the coupe's look quite right, according to Toyota executives. But they're not denying that work continues on a new vehicle that would bring back the storied Celica name. If you're scratching your head, it's because you might not have been born when Toyota last offered a sporty two-door Celica coupe, which went out of production in 2006 at the end of the seventh-generation model's run (pictured at top).
Antonio Filosa Named New CEO of Stellantis

1 week ago | motortrend.com | Alisa Priddle

Stellantis has ended months of suspense with confirmation that Antonio Filosa has been chosen as its new CEO. He will be tasked with leading the troubled automaker back to health and navigating a global economy fraught with tariffs and uncertainty. Filosa, 51, fills the gap at the top of the automaker after the resignation of Carlos Tavares last year. Filosa had been overseeing the all-important North American market, working to restore trust, morale, and profitability.
Toyota confirms compact pickup truck is coming: Here’s what we know so far

2 weeks ago | usatoday.com | Alisa Priddle

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling Toyota Tacoma. Toyota has been here before — the predecessors to the modern Tacoma were truly compact, cheap trucks, as seen above and below — and the paperwork is still all there.
Toyota confirms compact pickup truck is coming: Here’s what we know so far

2 weeks ago | tennessean.com | Alisa Priddle

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling Toyota Tacoma. Toyota has been here before — the predecessors to the modern Tacoma were truly compact, cheap trucks, as seen above and below — and the paperwork is still all there.
Toyota's Cheap Compact Pickup Truck All But Done Deal for America

2 weeks ago | flipboard.com | Alisa Priddle

11 hours agoRAV4s are everywhere for a reason To say that the Toyota RAV4 is one of the most popular cars on the road is an understatement. Save for pickup trucks like the Ford F-Series and the Chevrolet Silverado, Toyota’s humble crossover was the bestselling car in the United States last year, as 475,193 …
What's Up With the Slow Roll?

2 weeks ago | motortrend.com | Alisa Priddle

A few years ago, the auto industry was on a frenetic tear to introduce electric vehicles, convinced the transition was imminent. Many of the Japanese automakers, Honda included, were slow to make the move, relying instead on their prowess with hybrids. As the fervor for EVs subsided and forecasts and timelines were adjusted, Honda’s seemingly uncompetitive position could be viewed as more asset than liability.
2026 GMC Hummer EV: Faster, smarter and packed with new tech

3 weeks ago | usatoday.com | Alisa Priddle

One of the most astonishing aspects of the 2025 GMC Hummer EV pickup is that this 9,000-pound electric behemoth can go from a standstill to 60 mph in three seconds. A second cool feature is Crab Walk, enabling the truck to seemingly sashay from side to side with the front and rear wheels turned in the same direction. Apparently, those party tricks were not enough for GMC, today's curator of the Hummer brand. The automaker has found a way to improve both Hummer features.
What's Going on at Nissan? A Lot-and Here's a Preview

3 weeks ago | motortrend.com | Alisa Priddle

Nissan has every intention of finding its way out of the woods and one of the clearest paths to a profitable exit runs through the U.S. market. With a potential lifeline deal with Honda seemingly on ice, a recent CEO swap, and alarm bells ringing, Nissan's in bad shape these days (more on that at the bottom of this piece). Nissan needs to generate more revenue and sees the U.S. as a priority, says Guillaume Cartier, Nissan’s chief performance officer.
GM’s Plan to Fight Tariffs and Keep New Car Prices Intact

1 month ago | motortrend.com | Alisa Priddle

General Motors has already increased full-size truck production at one of its U.S. plants and there are more production shifts to come as the automaker works to mitigate the cost of tariffs on imported vehicles and parts. GM added an additional 50,000 full-size trucks a year at its Ford Wayne, Indiana, plant, that was already operating on three shifts.