Alisa Priddle

Detroit, Windsor

Detroit Editor at Motor Trend from twisted path that includes stints at Detroit Free Press, Detroit News, Car & Driver, Wards, Windsor Star and Sault Star.

Articles

What Is Mazda's Tariff Plan? The Japanese Automaker's Still Sorting That Out

1 week ago | motortrend.com | Alisa Priddle

Mazda is not going to panic, stop imports, build a new plant, or hastily add a third shift at its U.S. plant in the wake of U.S. tariffs and a global trade war. What it will do is fully utilize existing capacity, monitor the competition, and keep running scenarios to continue growth in North America. Currently—and the situation can change daily—the U.S. is attaching a 25-percent tariff on imported vehicles.
Nissan CEO Ivan Espinosa explores new partnerships after Honda talks hit roadblock

2 weeks ago | usatoday.com | Alisa Priddle

Alisa PriddleMotorTrendNissan wants the world to know its dance card is wide open. Fresh off failed talks to merge with Honda, incoming Nissan CEO Ivan Espinosa says the two Japanese automakers continue to collaborate and talks with other partners are also welcome. Nissan needs scale.
Chrysler, Dodge, Jeep and Ram join Ford's employee pricing discount frenzy

2 weeks ago | tennessean.com | Alisa Priddle

Alisa PriddleMotorTrendIt took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the impact of President Trump's tariffs and ensuing trade wars, both of which are poised to have a devastating effect.
Chrysler, Dodge, Jeep and Ram join Ford's employee pricing discount frenzy

2 weeks ago | usatoday.com | Alisa Priddle

It took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the impact of President Trump's tariffs and ensuing trade wars, both of which are poised to have a devastating effect. The one silver lining in a trade war expected to hike car prices, is an opportunity for consumers to get a few deals before prices are expected to rise, and an opportunity for automakers to get inventories of some overstocked vehicles back in line.
Chrysler, Dodge, Jeep, and Ram Join Ford's Employee Pricing Discount Frenzy

3 weeks ago | motortrend.com | Alisa Priddle

It took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the impact of President Trump's tariffs and ensuing trade wars, both of which are poised to have a devastating effect. The one silver lining in a trade war expected to hike car prices, is an opportunity for consumers to get a few deals before prices are expected to rise, and an opportunity for automakers to get inventories of some overstocked vehicles back in line.
The First Day at Work for Nissan's New CEO Looks Daunting-Here's His Plan

3 weeks ago | motortrend.com | Alisa Priddle

Nissan has a new CEO. Today is Ivan Espinosa’s first day in the top job and he is acutely aware of the challenges ahead of him. Espinosa, a Nissan veteran whose most recent job was global chief planning officer, takes over from Makota Uchida who announced his pending resignation in March after talks to merge with Honda fell apart. In the wake of the vacancy, various names were floated as likely successors. Espinosa’s name was not one of them.
Nissan’s Taking a Practical Approach to Hands-Free Driving Tech

4 weeks ago | motortrend.com | Alisa Priddle

Don’t expect Level 3 hands-free driving tech on a new Nissan or Infiniti vehicle in North America anytime soon. It's not because Nissan doesn’t know how to develop such a system, which goes beyond the Level 2 hardware offered across much of the industry today, but simply because it is not a priority right now. Nissan is a company with its back up against the wall these days, with new leadership, troubling balance sheets, and a lot of bad press following the failed merger talks with Honda.
Calling All Interested Partners! Really, Anyone! Bueller... ?

4 weeks ago | motortrend.com | Alisa Priddle

Nissan wants the world to know its dance card is wide open. Fresh off failed talks to merge with Honda, incoming Nissan CEO Ivan Espinosa says the two Japanese automakers continue to collaborate and talks with other partners are also welcome. Nissan needs scale.
The Best Full-Size Three-Row SUVs to Buy in 2025

4 weeks ago | motortrend.com | Alisa Priddle

Are you looking for a giant people mover for up to nine passengers but are too cool for a minivan? The full-size end of the SUV spectrum has held constant for decades but gained a prominent newcomer with the launch of the 2022 Jeep Wagoneer. Back after a 30-year hiatus, the Wagoneer joins a lineup of full-size three-row SUVs with household names such as Expedition, Suburban, and Yukon.
What It's Like Driving Nissan’s New E-Power Hybrid Coming to America

4 weeks ago | motortrend.com | Alisa Priddle

Nissan admits not having hybrids in its North American lineup is a mistake that needs to be remedied ASAP. Having only internal combustion engines or pure EVs, in hindsight, was a miscalculation. It is not as if Nissan doesn’t know how to make hybrids—it has assorted hybrids for sale in other parts of the world, and Alliance partner Mitsubishi has plug-in hybrid technology already on sale in America that can be tapped. The goal is to close the gap on hybrids in the U.S. over the next 24 months.