-
1 week ago | 
marketech-apac.com | Aliza T. Carmona
Cinépolis Cinemas Indonesia has made its foray into the virtual gaming world with the launch of its virtual cinema experience on Minecraft Bedrock Edition, marking a first-of-its-kind activation within the popular sandbox game.
-
1 week ago | 
marketech-apac.com | Aliza T. Carmona
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative and child-friendly guides. Called the ‘Bonding Instruction’, the initiative reimagines IKEA’s traditional assembly manuals with minor but thoughtful adjustments to encourage cooperation.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of store refrigerators—typically the least visible and least favourable shelf space. The campaign, developed in collaboration with BBDO China, is based on research showing that consumers often reach toward the back of fridges in search of colder drinks.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude flypast to celebrate the former airport’s 100th anniversary and the tournament’s debut at Kai Tak Sports Park. For decades, Kai Tak served as Hong Kong’s international gateway, famed for its challenging 47-degree turn at 700 feet—one of the most difficult airport approaches in the world.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More Water’ campaign, part of Pernod Ricard’s global sustainability and responsibility strategy, was first launched in 2021 and expanded to nine Asia-Pacific markets in 2023.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
Hong Kong – Hearts & Science, the Omnicom Media Group (OMG) agency, has appointed Doris Kuok as managing partner to spearhead its expansion and lead operations in Hong Kong. Effective immediately, Kuok will assume responsibility for overseeing the agency’s operations, strategic direction, financial performance, and client relationships. In her new role, she will drive the development of innovative tools and solutions to help renowned brands forge meaningful consumer connections.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
Indonesia – Dentsu Indonesia, in collaboration with the prominent Indonesian newspaper Harian Kompas, has launched an innovative initiative to empower sexual assault survivors with a platform to be heard and a reliable, legally sound tool for self-protection.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its NutriChoice packaging that brings a candid, no-frills perspective to everyday snacking. Conceptualised by Lowe Lintas, the campaign embraces the product for what it is — a cookie made entirely with whole wheat and packed with fibre.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
Hong Kong – Football icon Cristiano Ronaldo has officially launched the first-ever CR7 LIFE official flagship store at Times Square in Hong Kong, marking a significant milestone in celebrating his legacy and the upcoming CR7 LIFE Museum. The CR7 LIFE official flagship store is designed to offer an engaging, tech-enhanced environment where digital features highlight key moments from Cristiano Ronaldo’s career and personal journey.
-
2 weeks ago | 
marketech-apac.com | Aliza T. Carmona
India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances. Founded in 2012, Atomberg has grown from a challenger brand to a trusted name in Indian households. Known for its energy-efficient BLDC fans and India’s first BLDC motor mixer grinder, the brand continues to innovate and expand its presence across the country. Following a competitive pitch, PHD India will take over the media mandate from Madison.
