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1 week ago | 
marketech-apac.com | Aliza T. Carmona
India – dentsu X India has been appointed to handle the integrated media mandate for Okaya Power Private Limited, a power solutions company based in India. The mandate was awarded following a multi-agency pitch and will be managed from dentsu X’s Gurugram office. Under the scope of the mandate, dentsu X will oversee media planning, strategy, and investment management across platforms.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
Hong Kong – Café de Coral has launched a new campaign in collaboration with dentsu Hong Kong, reviving a sense of nostalgia through its focus on family togetherness. Titled “Timeless Taste of Hong Kong”, the campaign underscores the brand’s long-standing role as a familiar presence in the daily lives of Hongkongers, particularly during periods of uncertainty.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
Indonesia – Microlax has partnered with Dentsu Indonesia to launch BuktuPup, a peer-to-peer toilet rental microsite aimed at helping travellers locate and book private restrooms—addressing the ongoing challenge of accessing clean public toilets in tourist areas. Through the BuktuPup platform, travellers can search for nearby restrooms, view photos, user ratings, and testimonials, and arrange bookings directly with resident hosts via WhatsApp.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
India – In a recent offline-first initiative, India-based femcare brand Plush has partnered with quick commerce platform Blinkit to use home deliveries as a medium for raising awareness around period comfort and menstrual stigma. Timed with Menstrual Hygiene Day, the campaign delivers what appears to be a formal legal envelope to households—a format typically associated with official notices.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
Australia – electriclime° has signed director Keane Pearce Shaw for exclusive representation across Asia and Australia-New Zealand (ANZ), adding to its roster a filmmaker known for high-energy, visually distinctive storytelling. Shaw brings a kinetic, character-driven approach to filmmaking, often blending comedy with striking visual elements. He has earned a reputation for capturing high-pressure performances within tight timeframes, consistently delivering work that feels authentic and dynamic.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
USA – David Droga will step down as chief executive officer of Accenture Song at the end of the fiscal year, transitioning to a broader strategic role as vice chair of Accenture, the company announced. The move marks a significant chapter in the career of one of the most influential creative leaders of the 21st century. Known for redefining the intersection of creativity and business, Droga will now focus on shaping Accenture’s global direction beyond day-to-day operations.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
Hong Kong – Teads has expanded its attention measurement capabilities to Hong Kong and Taiwan through its Teads Ad Manager (TAM) platform, allowing advertisers in both markets to measure audience engagement across premium publisher environments. The feature, powered by Lumen Research, enables advertisers to track how users interact with creative assets in real time.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
Singapore – So Drama! Entertainment has launched its inaugural Advisory Panel, marking a bold step in its transformation journey and reinforcing its commitment to reimagining how it creates, communicates, and connects with audiences. The newly formed panel comprises eight individuals from across the media and entertainment industry, public sector, and academia. As a consultative body, it will provide strategic counsel to help guide So Drama! ’s development in a shifting media landscape.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
India – Britannia Milk Bikis has joined forces with World Chess Champion Gukesh Dommaraju to roll out an interactive virtual chess challenge designed to engage and inspire young thinkers across India. The partnership kicks off with the launch of Britannia Milk Bikis Smart Moves, an interactive virtual chess game accessible by scanning a QR code on Britannia Milk Bikis Base and Atta variant packs.
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1 week ago | 
marketech-apac.com | Aliza T. Carmona
China – McCann Worldgroup has appointed Arthur Tsang as chief creative officer for Greater China, bolstering its creative leadership as part of its growth strategy in the region. Tsang brings with him extensive experience and a distinctive cross-disciplinary background that spans advertising, music, and finance. His appointment aligns with McCann Worldgroup’s broader efforts to strengthen its leadership team and deepen its creative capabilities across the region.
