MARKETECH APAC

Introducing MARKETECH (Marketing + Technology). Our mission is to build a community where brands, agencies, media outlets, and tech firms can equally share their insights and learn from each other. We provide up-to-date marketing news, trends, and best practices that benefit everyone in the industry, regardless of whether you're part of a large corporation or a small business. Welcome to MARKETECH APAC, where we make MARKETING accessible to everyone.

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‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy - MARKETECH APAC

14 hours ago | marketech-apac.com | Aliza T. Carmona

USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront presentation at Madison Square Garden, where JB Perrette, president and CEO of streaming, and Casey Bloys, chairman and CEO of HBO and Max Content, outlined the rationale behind the change.
Punt Partners names Harsh Shah as managing director of Punt Creative

16 hours ago | marketech-apac.com | Aliza T. Carmona

India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns, and creative storytelling. He has held leadership roles at agencies such as VML (formerly Wunderman Thompson) and Dentsu Webchutney.
Meta promotes Benjamin Joe to regional VP for Asia Pacific

1 day ago | marketech-apac.com | Aliza T. Carmona

Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including at the company’s global headquarters in the United States, as well as in Korea and Southeast Asia.
Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas

1 day ago | marketech-apac.com | Aliza T. Carmona

India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation.
SK-II partners with rock band MAYDAY for 520 campaign celebrating genuine love in China

2 days ago | marketech-apac.com | Aliza T. Carmona

China – In celebration of ‘I Love You 520’ Day, global skincare powerhouse SK-II has unveiled a new campaign with iconic Asian rock band MAYDAY, blending music and beauty to honour love in its most genuine form. The campaign features MAYDAY’s hit love song ‘First Love Once Again’, from their sixth Mandarin studio album ‘’Born to Love’, as the soundtrack to a short film that takes viewers on a kaleidoscopic journey through love.
LUX’s new campaign tackles gender bias in names across China

2 days ago | marketech-apac.com | Aliza T. Carmona

China – LUX, together with VML Singapore, has unveiled a new campaign that challenges deep-rooted naming traditions in China—encouraging women to reclaim their identity by creating meaningful, modern names that celebrate who they truly are. As part of the campaign, LUX and VML Singapore launched ‘Reclaim Her Name’, a digital tool that allows women in China to replace outdated, gender-biased names with alternatives that reflect modern values and personal empowerment.
Apple showcases iPhone 16 Pro’s cinematic prowess in 27-minute film by Hirokazu Kore-eda

3 days ago | marketech-apac.com | Aliza T. Carmona

Japan – Apple has unveiled ‘Last Scene’, a 27-minute short film shot entirely on the iPhone 16 Pro, spotlighting the device’s advanced camera features through a cinematic blend of time travel, drama, and heartfelt storytelling. Directed by Cannes Palme d’Or winner Hirokazu Kore-eda, the short film marks the acclaimed filmmaker’s first foray into time travel, blending drama and light comedy in a story about memory, legacy, and the passage of time.
R/GA marks new chapter with first C-suite hire, naming Urvashi Shivdasani as global CFO

3 days ago | marketech-apac.com | Aliza T. Carmona

USA – R/GA has named Urvashi Shivdasani as its new global chief financial officer, the agency’s first global C-suite appointment since regaining independence through a partnership between its management and private equity firm Truelink Capital. Shivdasani joins R/GA from Huge, where she served as global CFO overseeing finance and operations functions spanning accounting, FP&A, real estate, commercial finance, resource management, and IT.
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India

4 days ago | marketech-apac.com | Aliza T. Carmona

India – To mark Mother’s Day, DCM Shriram Foundation has launched a poignant digital campaign highlighting the urgent issue of high-risk pregnancies and the pressing need for accessible maternal healthcare in rural India. Part of the Foundation’s Khushali Sehat (Mother & Child Health Program), the campaign brings attention to the challenges of maternal health in underserved communities, particularly the dangers of high-risk pregnancies and the need for timely medical intervention.
SCMP unveils ‘Morning Studio Amplified’ to expand branded content reach across media platforms

4 days ago | marketech-apac.com | Aliza T. Carmona

Hong Kong – The South China Morning Post (SCMP) has launched ‘Morning Studio Amplified’, a new advertising solution that extends branded content created by its in-house team to external platforms, including connected TV, digital outdoor displays, and YouTube. Kevin Huang, chief operating officer at SCMP, said, “Morning Studio Amplified is a natural evolution for clients.