MARKETECH APAC

Introducing MARKETECH (Marketing + Technology). Our mission is to build a community where brands, agencies, media outlets, and tech firms can equally share their insights and learn from each other. We provide up-to-date marketing news, trends, and best practices that benefit everyone in the industry, regardless of whether you're part of a large corporation or a small business. Welcome to MARKETECH APAC, where we make MARKETING accessible to everyone.

International

English

Online/Digital

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Ranking

Global

#601844

Singapore

#19817

Business and Consumer Services/Online Marketing

#75

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Monthly visitors

Articles

Marriott Hotels captures essence of global hospitality in new campaign with TSLA

1 week ago | marketech-apac.com | Teddy Cambosa

Singapore – Marriott Hotels in APEC has recently launched its global campaign ‘Wonderful Hospitality Never Sleeps’, focused on capturing the essence of global hospitality, spotlighting authentic moments of care and thoughtfulness tailored to guests in Japan, India, and beyond. Conceptualised alongside The Secret Little Agency (TSLA), the campaign’s local expressions bring the global tagline to life by showcasing how hospitality manifests across cultures.
MINI Australia launches MINI John Cooper Works in new campaign with Kate Reid

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – MINI Australia has welcomed former F1 aerodynamicist and founder of Lune Croissanterie, Kate Reid, as the newest ‘Friend of MINI.’ This partnership coincides with the launch of the new MINI John Cooper Works high-performance models that are now available locally. Kate’s background in high-performance racing and her passionate commitment to creating the best croissant in Australia mirrors the story of MINI’s own racing legacy.
NZ agency Thompson Spencer expands to Australia with first office

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – Independent advertising agency Thompson Spencer is expanding into Australia. Establishing a local presence in Sydney and Melbourne marks the next move for the agency, which has results-driven campaigns across 74 countries over the last 15 years. Leading the Australian expansion is Olivia Thompson and Madison Trevella. Olivia has relocated from New Zealand after working with Thompson Spencer for six years and will head up the Sydney office.
Four-star reviews no longer enough; customers value owner-generated content more

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – A new report from InMoment has noted that four-star reviews are no longer enough – it is considered the minimum, with brands that proactively upload owner-generated content and encourage customer-shared visuals achieving significantly higher engagement.
Cinépolis Cinemas Indonesia debuts virtual cinema experience in Minecraft - MARKETECH APAC

1 week ago | marketech-apac.com | Aliza T. Carmona

Cinépolis Cinemas Indonesia has made its foray into the virtual gaming world with the launch of its virtual cinema experience on Minecraft Bedrock Edition, marking a first-of-its-kind activation within the popular sandbox game.
Pasta brand Barilla joins Formula 1 as official partner following multi-year deal

1 week ago | marketech-apac.com | Teddy Cambosa

Singapore – Barilla, known for its pastas, has recently joined Formula 1 as its official partner following signing a multi-year deal with the popular motorsport event. As an official partner, Barilla will have a strong presence both on and off the track and will encourage connection and the spirit of togetherness among fans, who will be able to enjoy dishes from the Italian brand’s Pasta Bars around the Paddock and in the prestigious Formula 1 Paddock Club.
Here’s everything that went down at ‘What’s NEXT in Marketing: Philippines 2025’: from customer engagement to digital advertising

1 week ago | marketech-apac.com | Teddy Cambosa

In 2025, customer engagement and digital advertising are undergoing a powerful evolution, driven by real-time personalisation and AI-fueled innovation. Today’s consumers expect more than just clever targeting—they crave meaningful, interactive experiences that resonate across every digital channel. Moreover, brands are leveraging advanced data analytics, machine learning, and dynamic content delivery to meet audiences where they are, with messaging that feels intuitive, timely, and human.
VML names Jeff Geheb as CEO of VML Enterprise Solutions

1 week ago | marketech-apac.com | Teddy Cambosa

New York, USA – VML has promoted Jeff Geheb to chief executive officer of VML Enterprise Solutions, the company’s $1.5 billion technology and transformation arm. The announcement marks a significant step for the rapidly expanding division, which plays a central role in VML’s digital and creative strategy under the broader WPP umbrella. Geheb will continue to report to Jon Cook, global CEO of VML.
72andSunny ANZ names new creative hires, wins Big W’s creative mandate

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – 72andSunny ANZ has recently welcomed new hires namely Hayley Noble and Madi Chan as creatives and V. Wassim Kanaan as creative director. The three of them will report to Wesley Hawes, CCO for 72andSunny ANZ. Speaking on their appointments, Hayley and Madi said, “Continuing to grow as creatives under the guidance of Wez and Wassim is an exciting opportunity for us.
MDEC announces series of initiatives to boost funding for games, animation, metaverse industries

1 week ago | marketech-apac.com | Teddy Cambosa

Kuala Lumpur, Malaysia – With Malaysia’s rapidly maturing digital creative industry — spanning animations, films and video games — emerging as a key driver of economic growth, the Malaysia Digital Economy Corporation (MDEC) has announced a series of incentive programmes aimed at advancing industry development and enhancing the industry’s international competitiveness.