MARKETECH APAC

Introducing MARKETECH (Marketing + Technology). Our mission is to build a community where brands, agencies, media outlets, and tech firms can equally share their insights and learn from each other. We provide up-to-date marketing news, trends, and best practices that benefit everyone in the industry, regardless of whether you're part of a large corporation or a small business. Welcome to MARKETECH APAC, where we make MARKETING accessible to everyone.

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#601844

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Articles

Bushells returns to its roots in heritage-focused relaunch campaign by Think HQ

3 days ago | marketech-apac.com | Teddy Cambosa

Australia – Iconic Australian tea brand Bushells has unveiled a major brand refresh, spearheaded by a heritage-inspired campaign from communications agency Think HQ. Titled ‘Your Come Back Cuppa’, the campaign coincides with the release of a new packaging design and aims to reconnect the brand with its 130-year legacy of comfort, community, and tradition. The campaign taps into nostalgia with a creative strategy that blends past and present.
PH senate approves final reading for bill on MTRCB's regulatory scope on online streaming platforms

4 days ago | marketech-apac.com | Teddy Cambosa

Manila, Philippines – The Philippine Senate has recently approved the final reading for a bill that will strengthen the regulatory powers of the country’s media review body, the Movie and Television Review and Classification Board (MTRCB), to now also include online streaming platforms such as Netflix and Disney+. Said bill, filed as Senate Bill No. 2805 or the MTRCB Act, has been pushed by Senator Robinhood C.
OMD named media agency of record for Under Armour across APAC

4 days ago | marketech-apac.com | Teddy Cambosa

Singapore – Omnicom Media Group agency OMD has secured a major regional win, being appointed media agency of record (AOR) for Under Armour in the Asia-Pacific region. The decision follows a competitive six-month pitch process involving agencies from multiple holding companies. Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
M+C Saatchi Group appoints Karen Boswell as global CEO of digital experience, performance & consulting

4 days ago | marketech-apac.com | Teddy Cambosa

London, United Kingdom – M+C Saatchi Group has appointed Karen Boswell as its new global CEO of digital experience, performance & consulting, as the agency continues to sharpen its focus on data, AI, and marketing technology. Boswell will join the company in July 2025, taking charge of its media and consulting operations, as well as its growing Intelligence unit.
Carlsberg celebrates Bornean heritage with artist-edition cans, festive campaign via Havas MY

4 days ago | marketech-apac.com | Teddy Cambosa

Kuala Lumpur, Malaysia – Carlsberg Malaysia has launched its annual ‘Raikan Kebanggaan Sabah & Sarawak’ campaign in partnership with Havas Malaysia, celebrating the cultural heritage of East Malaysia through specially designed artist-edition packaging and a series of community-driven initiatives.
APACD to integrate with PRCA to strengthen regional PR community

4 days ago | marketech-apac.com | Teddy Cambosa

Singapore – The Asia-Pacific Association of Communications Directors (APACD), a regional network of in-house communications professionals, has announced its integration with the Public Relations & Communications Association (PRCA), one of the largest PR professional body globally. The move aims to enhance collaboration, capability-building, and professional development opportunities for corporate affairs and communications leaders across Asia-Pacific.
Tilt appoints Subbaraju Alluri as chief executive officer for SEA

5 days ago | marketech-apac.com | Teddy Cambosa

Singapore – Integrated creative agency Tilt, a subsidiary of HM International Holdings Limited, has appointed Subbaraju Alluri as chief executive officer for Southeast Asia, signaling a major step in its regional expansion strategy. Alluri, who brings more than 20 years of leadership experience in marketing and communications across Asia, will oversee Tilt’s growth strategy in Singapore and key Asian markets.
Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market

5 days ago | marketech-apac.com | Teddy Cambosa

Kuala Lumpur, Malaysia – Petal Ads and Tourism Malaysia have recently signed a Memorandum of Collaboration (MoC), marking a significant step forward in their strategic partnership to promote Malaysian tourism in China. The agreement underscores a shared commitment to leveraging digital tools and full-scenario marketing to attract Chinese travelers and enhance their experience in Malaysia.
Nando’s Malaysia drops a spicy new love anthem with a little help from the 90s

5 days ago | marketech-apac.com | Teddy Cambosa

Kuala Lumpur, Malaysia – If you’ve ever sung your heart out at a Malaysian karaoke session, chances are you’ve belted out Belaian Jiwa. Now, Nando’s Malaysia is giving the beloved 90s classic a spicy twist in its latest campaign that celebrates its passion for flame-grilled PERi-PERi chicken. Titled ‘InnuNando’s’, the campaign reinterprets Belaian Jiwa into a cheeky, heartfelt tribute to the love and craftsmanship behind every Nando’s meal.
Okaya Power awards integrated media duties to dentsu X India - MARKETECH APAC

1 week ago | marketech-apac.com | Aliza T. Carmona

India – dentsu X India has been appointed to handle the integrated media mandate for Okaya Power Private Limited, a power solutions company based in India. The mandate was awarded following a multi-agency pitch and will be managed from dentsu X’s Gurugram office. Under the scope of the mandate, dentsu X will oversee media planning, strategy, and investment management across platforms.