MARKETECH APAC

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – Media agency, Initiative has announced a two-year contract extension with wellbeing company, Australian Unity, further strengthening its strategic partnership which commenced in March 2022. Under the extended agreement, Initiative will continue to manage media planning and buying across Australian Unity’s brand and private health insurance portfolio. The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – Squarespace has launched its latest ANZ brand campaign, “Click! Click! Click!,” celebrating the grit and resilience of Australian tradies who make up the largest sector of the small business industry, according to the Australian Bureau of Statistics. Drawing inspiration from the classic folk song “Click Go the Shears,” the spot reimagines the iconic tune as a modern anthem for tradies looking to build a successful business in a competitive market.

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – Droga5 ANZ, part of Accenture Song, continues to build on its regional creative leadership, today announcing the elevation of creative directors Christie Cooper and James Conner to executive creative directors, effective immediately. Under the direction of co-chief creative officers Barbara Humphries and Damon Stapleton, the agency is also promoting four additional creative leaders to strengthen its ANZ creative department.

1 week ago | marketech-apac.com | Teddy Cambosa

Singapore – Property technology company PropertyGuru Group has recently unveiled a new brand film introducing the ‘Everyone Welcome’ filter, a feature designed to support a more inclusive rental experience for all. The ‘Everyone Welcome’ filter highlights listings that are open to renters from all walks of life, creating an empowering search experience, especially for communities who may have previously felt overlooked.

1 week ago | marketech-apac.com | Teddy Cambosa

Australia – Correlink, a Sydney-based technology company, today announced the launch of its shipping management e-commerce platform Shipperfy, that consolidates order processing and shipping across multiple sales channels into a single interface. Shipperfy allows small and medium online retailers to manage orders from eBay, Amazon, Shopify and other marketplaces through one platform, eliminating the need to switch between multiple systems to process shipments.