Allison Carter

Indianapolis

Editor-in-Chief at PR Daily

Professionally curious wordslinger. Executive editor of @prdaily. Show me your pets. She/her.

Featured in: Favicon

prdaily.com Favicon

ragan.com

medium.com Favicon

nytimes.com Favicon

washingtonpost.com Favicon

usatoday.com Favicon

wiley.com

sagepub.com Favicon

theconversation.com Favicon

flipboard.com + 80 more

Articles

Data: How to drive web traffic and engagement with LinkedIn

1 week ago | prdaily.com | Allison Carter

The conventional wisdom is that putting a hyperlink into a post on LinkedIn will kill your reach. Instead, you should include the link as the first comment. But that’s just not true, according to new research from Metricool. Their 2025 LinkedIn Study found that link posts have 4.9% higher impressions and 13.5% higher interactions than other posts. And the number of clicks on links has increased 28% year-over-year. Does that surprise you?
The Scoop: Blue Origin grabs headlines with out-of-this-world PR stunt

1 week ago | prdaily.com | Allison Carter

In between headlines about tariffs and the economy, major news sites all have another news story in common today: the blast-off of an all-female space crew, including pop star Katy Perry and TV host Gayle King, on a Blue Origin craft. The Jeff Bezos-owned company has placed six women into an autonomous rocket that will zoom up 62 miles, cross the line into what’s considered space and then return to earth via parachute. The whole process takes just 11 minutes.
Tying employee learning and development to the bottom line

1 week ago | ragan.com | Allison Carter

Training and upskilling is often seen as a nice to have – something that’s easy to cut when times get tough. But in the hands of a skilled employee communicator, L&D can be seen as a vital aspect of the employee experience and the business’ overall success. “Learning and development is absolutely a business investment,” said DeLonzo Rhodes, VP of talent management and DEI at Dotdash Meredith, during Ragan’s Employee Communications and Culture Conference.
2025 Global State of Internal Communications Report

2 weeks ago | ragan.com | Allison Carter

AI is shaking up workflows, budgets are tighter and engagement is tougher than ever in 2025. So, how are internal communications teams adapting? Every year, ContactMonkey releases a report on the findings of its Global State of Internal Communications survey to provide a detailed view of the evolving insights, goals, challenges and successes within the field of internal communication.
How United Airline’s CEO comms lead with calm – internally and externally - Ragan Communications

2 weeks ago | ragan.com | Allison Carter

Despite their importance, not every CEO is an enthusiastic partner in communications. But Scott Kirby, who’s served as head of United Airlines since May of 2020, serves as the primary voice for the company in times of crisis and times of calm.
Full list: Winners of Ragan's Employee Commuications Awards and Top Places to Work

2 weeks ago | ragan.com | Allison Carter

Employee communicators are often those in the background making sure everyone else has their star turn. But Wednesday night in Chicago, hundreds of these behind-the-scenes heroes had their own moment in the spotlight. The finalists for Ragan’s Employee Communications Awards and honrees for Top Places to Work were recognized for their efforts to build culture, boost the bottom line and help employees thrive. Communicators also shared their advice for achieving remarkable results.
Choosing Your Technology Solution with Confidence

2 weeks ago | ragan.com | Allison Carter

Searching for a new or upgraded intranet platform doesn't have to be daunting. As employee needs evolve and technology advances, you need a proven framework for assessing intranet solutions. “Intranet Request for Proposal Template,” a new form from Simpplr, removes the uncertainty from your intranet selection. Cut through the hype and get straight answers on vendor capabilities, ability to execute and ongoing platform innovation.
The Scoop: Some business leaders begin to break silence over tariffs

2 weeks ago | prdaily.com | Allison Carter

As the aftermath of President Donald Trump’s new tariffs continue to roil international markets, some leaders on Wall Street and beyond are beginning to speak out publicly about the economic impact. Jamie Dimon, JPMorganChase CEO, became the first head of a Wall Street bank to speak about the negative impacts of the tariffs. In his annual investor letter, he gave a polite but clear critique laying out what he sees as the future of the economy if the tariffs persist.
Communicators share the worst mistakes they've ever made

2 weeks ago | ragan.com | Allison Carter

We learn more from our mistakes than our successes. That’s why we asked communicators on LinkedIn to share their biggest mistakes in the industry. The responses range from funny but cringey typos to media handling mistakes and much more. But all represent a lesson learned and a career improved. Several communicators shared their stories anonymously. Responses have been lightly edited for style, clarity and brevity. Have your own mistake to share? Drop it in the comments.
How American news consumption has changed since Trump took office

2 weeks ago | prdaily.com | Allison Carter

Pew Research has released a new study that reveals that more Americans are paying close attention to the news under the Trump administration than they did the Biden at the same point in his term. This presents communicators with the possibility of reaching a bigger audience than they have in the past – but also brings with it the dangers of audience burnout, increasing polarization of news sources and overtaxed reporters straining to cover an onslaught of news.