Allison Carter

Indianapolis

Editor-in-Chief at PR Daily

Professionally curious wordslinger. Executive editor of @prdaily. Show me your pets. She/her.

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Articles

What to know before you start your B2B influencer campaign

3 days ago | prdaily.com | Allison Carter

If you think about B2B influencers at all, you might think of large-scale accounts with crossover appeal like Corporate Natalie. But in the emerging world of content creators who specialize in appealing to white collar professionals, small accounts can pay big dividends – especially for those just getting involved in the space.
The Scoop: How Target, Macy’s and more are handling Pride month

5 days ago | prdaily.com | Allison Carter

2025 is shaping up to be a quiet Pride month for brands. This was expected, given major shifts to the political and cultural climate in the United States. But with the month now underway, we’re gaining a clearer picture of just what that means. Target, which faced backlash in 2023 for the sale of trans-inclusive products and also faces criticism for dialing back DEI efforts, is trying to find a balancing act between the left and right.
Reignite passion in your career: 4 questions communications leaders should ask themselves

1 week ago | prdaily.com | Allison Carter |Mary Olson-Menzel |Michelle Powers

Mary Olson-Menzel is the founder and CEO of MVP Executive Development and co-founder of Spark Insight Coaching. Michelle Powers is a fractional chief of staff. You are the voice of your company, your leaders, and your employees. You are leading the charge and articulating so many situations with grace and poise. Yet, every once in a while, your own voice creeps into your consciousness when you least expect it. There it is again, pulling at your attention and whispering in your ear.
The art of intranet naming

1 week ago | ragan.com | Allison Carter

Naming an organization’s intranet is no small decision for internal communicators. Ideally, it should say something about the employee’s mission, values or culture. It should be easy to remember but also have a little flair about it. In many cases, employees either submit names or vote on a slate of options to help them feel invested in the product. We took to LinkedIn to ask about company intranet names. More than 125 people chimed in sharing their company’s names.
Biggest takeaways from the PR Daily Conference

1 week ago | prdaily.com | Allison Carter

PR is having a moment of transition. The old ways of media relations are passing away, replaced with influencer relations and a powerful class of journalist-entrepreneurs in the form of podcasters, Substackers and more. PR professionals are also working hard to earn a strategic seat where they can not only explain decisions, but help make them, from celebration to crisis and everything in between.
Building stories with ‘Trojan horse’ messaging

2 weeks ago | prdaily.com | Allison Carter

“When people put their kids to bed at night, nobody tells bedtime facts. Doesn’t happen. They tell bedtime stories.”This simple truth, shared by author and professor Jonah Berger during The PR Daily Conference, explains the difference between a message that’s quickly forgotten and one that sticks in people’s heads and becomes something they don’t just remember – they want to share. In PR, these stories often have an ulterior motive. Most PR practitioners aren’t sharing stories just for fun.
How Nickelodeon uses AI to supercharge video production

2 weeks ago | prdaily.com | Allison Carter

Imagine the amount of content it takes to feed 52 YouTube channels. And that’s before translating those videos into other languages or creating vertical videos for Shorts or TikTok. “Finding clips requires a human being to sit down and spend upwards of a week finding and sourcing material,” said John Pagano, vice president of editorial for Nickelodeon Digital Studios.
The Scoop: Evolving from newspaper journalist to $100 million podcast mogul

2 weeks ago | prdaily.com | Allison Carter

No one becomes a newspaper journalist looking to become rich. Few expect to become famous. But Kara Swisher parlayed her experience at the major American print outlets — the Times, the Journal, the Post — into a trailblazing podcast empire. Along with partner Scott Galloway, Swisher has negotiated an unusual podcasting payment scheme that could usher in a new wave of power for podcast hosts.
2025 Internal Email Communications Benchmarks

3 weeks ago | ragan.com | Allison Carter

When it comes to internal communications, email remains the most widely used and measurable channel — but are your messages actually getting through? In the “2025 Internal Email Communications Benchmarks” report, PoliteMail analyzes just over 4 billion internal emails sent to more than 12 million employees across 10 industries and seven distribution group sizes. This comprehensive data set reveals how your metrics compare to your peers — and what it takes to improve them.
The strong connection between internal comms and retention

3 weeks ago | ragan.com | Allison Carter

It’s a constant struggle for internal communications professionals to tie their worth to the bottom line. But a new survey from Staffbase provides some of the clearest proof yet that communications matters so much to employees, it can factor into their decision to change jobs. Gallup research puts the cost of replacing a worker at 1.5 to 2 times their annual pay – and that’s a “conservative” estimate, the company says.