Allison Carter

Indianapolis

Editor-in-Chief at PR Daily

Professionally curious wordslinger. Executive editor of @prdaily. Show me your pets. She/her.

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Articles

The Scoop: Apple wants to raise prices on iPhones – but avoid Amazon’s fate - PR Daily

3 days ago | prdaily.com | Allison Carter

When Amazon even suggested showing the impact of tariffs on certain prices last month, reprisal from the White House was swift, with the press secretary dubbing it a “hostile and political act.” Amazon ultimately denied that the move ever would have been rolled out externally. The snafu was quickly smoothed over with a phone call between President Donald Trump and Amazon’s Jeff Bezos, but it was still a messy news cycle.
These are the social media platforms wealthy Americans gravitate toward — and why - PR Daily

1 week ago | prdaily.com | Allison Carter

Social media use is ubiquitous in American life. But wealthy Americans — those with a household income of $250,000 or more each year — have some unique quirks. And because this is such a coveted demographic for so many marketers and PR professional, it behooves us to understand where these high-income individuals spend their time and where they can best be reached.
Benchmarking for Internal Communicators

1 week ago | ragan.com | Allison Carter

Numbers without context are useless at best and misleading at worst. Benchmarking is what gives your data meaning. Selecting the right KPIs to benchmark is essential because they empower communication professionals by spotlighting areas for improvement and uncovering exciting prospects for growth. Imagine having the tools that reveal what needs fixing and also provide a roadmap to success.
The Scoop: The chaotic web of social media journalism as seen in one California county

1 week ago | prdaily.com | Allison Carter

Stanislaus County is home to 500,000 residents in California’s Central Valley. Like most communities across the country, traditional media has receded from this rural area, leaving inhabitants to cobble together their own news sources as best they can. The results can lead to misinformation — and even armed confrontation.
How Fortune 500 companies say they’re handling Pride this year

1 week ago | ragan.com | Allison Carter

It appears that 2025 will mark a departure from years of increasing corporate investments in Pride events and vocal celebrations on social media. Data from Gravity Research polling executives from across Fortune 500 and Global 1000 companies found that 39% of companies plan to decrease their overall engagement in Pride activities this year. Forty-one percent reported no change in engagement while no companies reported an overall increase in Pride participation.
These are the phrases that drive communicators nuts

2 weeks ago | ragan.com | Allison Carter

From ‘leverage’ to ‘thrilled,’ communicators are done with these overused phrases. Much like clothes, words and phrases used in communications have trends. One day everyone is talking about unprecedented times and the next we’re all navigating challenging headwinds. These terms might start out fine – even good. But over time and with overuse, these terms have begun to fray the nerves of many communicators.
Your insight needed: How you use business acumen in comms

2 weeks ago | prdaily.com | Allison Carter

Communicators truly step out of a role as order takers and into their full strategic power when they understand not only their own role in communications, but when they demonstrate their business acumen. By integrating their area of specialty into a general knowledge of the needs of the business, communicators can become true strategic partners.
These are the phrases that drive communicators nuts

2 weeks ago | prdaily.com | Allison Carter

Much like clothes, words and phrases used in communications have trends. One day everyone is talking about unprecedented times and the next we’re all navigating challenging headwinds. These terms might start out fine – even good. But over time and with overuse, these terms have begun to fray the nerves of many communicators. On LinkedIn, more than 250 communicators and journalists shared their biggest linguistic pet peeves in just a handful of hours.
The Scoop: The PR struggle to make sorghum a hot new food trend

2 weeks ago | prdaily.com | Allison Carter

If you’ve heard of sorghum, you may think of it as something used to feed pigs, or perhaps as a component in ethanol. But the American-grown grain has the potential to become the next quinoa, especially as tariffs enhance the importance of grown-in-America products. Notably, it has twice as much protein as quinoa and four times as much as rice or corn – a major boon in a protein obsessed world.
Stop worrying about whether content is AI-generated

2 weeks ago | prdaily.com | Allison Carter

Log onto LinkedIn on any given day, and you’re bound to see impassioned debates about how to tell if something is AI-generated. If it has an em dash, it was AI! If it uses the phrase “in today’s challenging environment,” a robot did it! On and on, tips for sniffing out AI that begin to sound more like articles of faith than helpful advice, a search for human connection in a time of technological uncertainty.