PR Daily

PR Daily is a daily news platform that provides updates, insights, and perspectives on public relations, marketing, social media, and the media industry.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#377725

United States

#191197

News and Media

#6224

Traffic sources

Monthly visitors

Articles

Harnessing culture through humanity

1 day ago | prdaily.com | Courtney Blackann

Defining your organization’s culture is critical for not only for employee morale and productivity, but also for engaging customers, brand trust and adding value to your overall mission. But actually defining what culture is can be a little trickier, said Marcus Collins, clinical assistant professor of marketing at the University of Michigan during Ragan’s Employee Communications and Culture Conference.
4 steps for building a proactive anti-deepfake strategy

1 day ago | prdaily.com | Courtney Blackann

In order to build a proactive strategy for risk management, brands need to understand their audience and how information flows to prevent crisis from deepfakes and AI. Understanding how people think along with audience analysis is a passion for Simon Paterson, the U.S. head of counter disinformation for crisis and risk at Edelman.
New social media features and updates to know this week

2 days ago | prdaily.com | Courtney Blackann

Social media pros are discovering new ways to hyperfocus on engagement and user data through updated social tools, including a test run of lockable Reels on Instagram, thumbs-up and thumbs-down “Like” options on X, and new business profile features for Reddit Pro. Let’s dive into the latest updates and see how they can inform and improve your social media strategy, targeting and engagement.
The Scoop: Apple wants to raise prices on iPhones – but avoid Amazon’s fate - PR Daily

3 days ago | prdaily.com | Allison Carter

When Amazon even suggested showing the impact of tariffs on certain prices last month, reprisal from the White House was swift, with the press secretary dubbing it a “hostile and political act.” Amazon ultimately denied that the move ever would have been rolled out externally. The snafu was quickly smoothed over with a phone call between President Donald Trump and Amazon’s Jeff Bezos, but it was still a messy news cycle.
The Scoop: Pope Leo XIV humanizes himself with introduction

6 days ago | prdaily.com | Courtney Blackann

White smoke rose from the Sistine Chapel on May 8, signaling the Bishop of Rome had been chosen after just two days of conclave. Pope Leo XIV, the first American pope in history, soon greeted a crowd of people eagerly waiting to hear his first words as the new leader of the Catholic church. Born Robert Francis Prevost, a Chicagoan, former Bishop of Peru and a Villanova University graduate, he addressed the people warmly, with a message of peace and bridging gaps across the world.
Jayli Barkley of Riverside County District Attorney’s Office grounds government messaging in real life

6 days ago | prdaily.com | Isis Simpson-Mersha

Barkley is the principal district attorney information specialist for the Riverside County District Attorney’s Office, where she oversees division operations, project management, directs internal communications and leads the office’s social media efforts. As a public sector communicator, she leads with integrity and humanity—because she’s not just speaking to the community, she’s part of it.
How PR pros can turn data into stories that stick

1 week ago | prdaily.com | Casey Weldon

Data might not tug at heartstrings on its own, but in the right hands, it can become a storyteller’s most powerful tool. For Michael Kaye, director of brand marketing and communications at ARCHERand OkCupid, those statistical insights offer an informed way to spotlight human behavior and create culturally relevant narratives.
Zenith Awards to honor greatness in PR, marketing and mixternal comms

1 week ago | prdaily.com | Casey Weldon

Communicators are having a moment – and it’s not a quiet one. Today’s comms professionals are stepping into the spotlight. They’re guiding corporate reputation in a world of global mistrust, navigating sweeping changes in the media world and helping organizations tackle everything from cultural flashpoints to AI integration. Whether embedded in a global brand or leading agency strategy, communicators are being asked to do more, and be more visible, than ever before.
These are the social media platforms wealthy Americans gravitate toward — and why - PR Daily

1 week ago | prdaily.com | Allison Carter

Social media use is ubiquitous in American life. But wealthy Americans — those with a household income of $250,000 or more each year — have some unique quirks. And because this is such a coveted demographic for so many marketers and PR professional, it behooves us to understand where these high-income individuals spend their time and where they can best be reached.
Post-crisis reflection is a critical tool for communicators

1 week ago | prdaily.com | Courtney Blackann

Readiness and response are core principles of crisis communications. But there’s another R-word not being addressed enough, according to Karen Naumann-Blevins, an adjunct professor in crisis communications at the University of West Virginia. Reflection is often left out of the major talking points, she said. But it can greatly shape a company’s crisis communications strategy. “There is a significant post-crisis phase that’s often overlooked,” Naumann-Blevins said.