Allison Schiff

1 week ago | adexchanger.com | Allison Schiff

What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are unpredictable, and retail investors are trying their best to navigate it all. But Betterment’s customers “have largely stayed the course,” says CMO Kim Rosenblum, who oversees the app’s acquisition, growth, consumer marketing and product marketing teams.

1 week ago | adexchanger.com | Allison Schiff

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused. During the Q&A portion, the investors had questions, including, What the heck is it? But it makes sense that they were unfamiliar with the company, says Tim Vanderhook, CEO and co-founder of Viant, on this week’s episode of AdExchanger Talks.

1 week ago | adexchanger.com | Allison Schiff

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.”Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth Officer Paul Frampton-Calero. Friedman, a longtime puller of zero punches, is staying on as a strategic advisor to the company.

2 weeks ago | adexchanger.com | Allison Schiff

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following year because of low engagement and feedback from users that the format didn’t suit the platform’s professional vibe.

2 weeks ago | adexchanger.com | Allison Schiff

Last week, DoubleVerify sued Adalytics over a report it published in March, which claimed that DV and others failed to block traffic from declared bots. Declared bots should be relatively easy to spot, since they openly identify themselves to sites and services. In its suit, DoubleVerify contends that Adalytics defamed the company by implying its pre-bid tech is ineffective and advertisers were charged for impressions served to bots.