Allison Schiff

New York

Managing editor @adexchanger, tweeting about this, that and the other (rarely). But I do answer email (mostly): [email protected].

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Articles

The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising

1 day ago | adexchanger.com | Allison Schiff

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.
Google Isn’t Launching A User Choice Prompt For Third-Party Cookies In Chrome

2 days ago | adexchanger.com | Allison Schiff

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business as usual for third-party cookies. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and will not be rolling out a new standalone prompt for third-party cookies,” wrote Anthony Chavez, Google’s VP of Privacy Sandbox, in a blog post on Tuesday.
It’s An Antitrust Double Feature: Google And Meta Are Both Battling Against Breakups

2 days ago | adexchanger.com | Allison Schiff

Do you fancy watching Google argue against a forced breakup of its business in open court? Or maybe you’re more in the mood to see Meta defend itself against allegations that it operates an illegal social media monopoly. Either way, you’re in luck, because you can do both in the very same courthouse.
Google Is Found Guilty Of Operating An Ad Tech Monopoly (!)

1 week ago | adexchanger.com | Allison Schiff

By Allison Schiff Serious news headlines don’t typically include exclamation marks, but this isn’t just any news story. On Thursday morning, US District Court Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets.
Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

1 week ago | adexchanger.com | Allison Schiff

It’s like that line from “The Godfather: Part III”: “Just when I thought I was out, they pull me back in.”OG ad tech entrepreneurs just can’t seem to stay away from ad tech. Case in point: Firsthand, a startup that describes itself as an “AI-powered brand agent platform,” which was launched last year by Jonathan Heller, a co-founder of FreeWheel, and Michael Rubenstein, a co-founder of AppNexus. They first met back in the day at DoubleClick.
Straight Talk With Mediaocean CEO Bill Wise

1 week ago | adexchanger.com | Allison Schiff

Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: “Fast-forward another 12 months, and I don’t think SSPs will be around. I’m calling for the death of the SSP.”Clearly, supply-side platforms are still kicking, and they’ve managed to show their value, Wise says on this week’s episode of AdExchanger Talks.
To Put It Plainly, Don’t Become A Target For Plaintiffs’ Attorneys

1 week ago | adexchanger.com | Allison Schiff

You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore. Regulators, and the plaintiffs’ bar for that matter, are more than comfortable poking around in the weeds. It’s actually quite easy for them – for anyone really – to verify whether a company is adhering to its own public-facing privacy policies and disclosures.
AI Isn’t Something To Fear – Or Rush Into | AdExchanger

2 weeks ago | adexchanger.com | Allison Schiff

Cecilia Dones will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. AI isn’t something a marketer “does.” It’s not a singular action or task.
Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale

2 weeks ago | adexchanger.com | Allison Schiff

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, which Snap has been testing since late last year, is powered by One Snap, the company’s name for its homegrown generative AI tech.
Spotify’s New Ad Exchange Is Open For Business

3 weeks ago | adexchanger.com | Allison Schiff

By Allison Schiff An interview with Chloe Wix Global Head, Product & Commercial Growth Spotify Lee Brown Global Head, Advertising Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix.