Allison Schiff

1 week ago | adexchanger.com | Allison Schiff

In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, Virginia, where Google’s lawyers and attorneys from the Department of Justice convened to explore possible corrective measures to restore competition. The trial portion of the remedies phase is officially scheduled to begin on September 22, which also happens to be the first day of Rosh Hashanah.

1 week ago | adexchanger.com | Allison Schiff

Happy first IPO-aversary, Reddit. (And happy 20th birthday.)The market got you a present. Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter and strong guidance for Q2. The company, which went public in February 2024 and reported for the first time last March, generated just over $392 million in Q1, with ad revenue making up the lion’s share at $358.6 million. Total revenue and ad revenue were each up 61% apiece year-over-year.

2 weeks ago | adexchanger.com | Allison Schiff

Wanna hear something a little strange? I attended two privacy-focused conferences in Washington, DC last week, and almost no one was talking about Google’s third-party cookie announcement. To be fair, the news – that Google is scrapping plans to release a choice mechanism for third-party cookies in Chrome – didn’t break until midday on Tuesday, which was right in the middle of the IAB’s Public Policy and Legal Summit. People needed a little time to absorb.

3 weeks ago | adexchanger.com | Allison Schiff

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.

3 weeks ago | adexchanger.com | Allison Schiff

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business as usual for third-party cookies. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and will not be rolling out a new standalone prompt for third-party cookies,” wrote Anthony Chavez, Google’s VP of Privacy Sandbox, in a blog post on Tuesday.