Allison Schiff

New York

Managing editor @adexchanger, tweeting about this, that and the other (rarely). But I do answer email (mostly): [email protected].

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Articles

Maybe Nielsen Is The Alternative Currency

3 weeks ago | adexchanger.com | Allison Schiff

The alternative currency bucket could use a rebrand. Why should an entire category define itself in direct reference to the company (Nielsen, of course) it’s trying to unseat? That referential and somewhat deferential phraseology – “alternative currency” – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts, he says on this week’s episode of AdExchanger Talks.
What’s On The Agenda For Michael Komasinski, Criteo’s New Chief?

3 weeks ago | adexchanger.com | Allison Schiff

Michael Komasinski, Criteo’s new CEO, knows what it’s like to sit on the other side of the table. Before taking the top job at Criteo earlier this year, he spent roughly a decade in executive roles at agencies, including as CEO of the Americas at Dentsu leading all data projects globally. He was also global CEO of Dentsu-owned performance and CRM agency Merkle. So he knows how to frame Criteo’s value proposition to the buy side.
How This Investment App Is Adapting Its Growth Strategy To Deal With Market Volatility

1 month ago | adexchanger.com | Allison Schiff

What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are unpredictable, and retail investors are trying their best to navigate it all. But Betterment’s customers “have largely stayed the course,” says CMO Kim Rosenblum, who oversees the app’s acquisition, growth, consumer marketing and product marketing teams.
Context(ual) Switching, With Viant CEO Tim Vanderhook

1 month ago | adexchanger.com | Allison Schiff

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused. During the Q&A portion, the investors had questions, including, What the heck is it? But it makes sense that they were unfamiliar with the company, says Tim Vanderhook, CEO and co-founder of Viant, on this week’s episode of AdExchanger Talks.
The Jay Friedman ‘Exit’ Interview (It’s Zesty)

1 month ago | adexchanger.com | Allison Schiff

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.”Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth Officer Paul Frampton-Calero. Friedman, a longtime puller of zero punches, is staying on as a strategic advisor to the company.
Can LinkedIn Become A B2B Streaming Hub?

1 month ago | adexchanger.com | Allison Schiff

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following year because of low engagement and feedback from users that the format didn’t suit the platform’s professional vibe.
DoubleVerify CEO Mark Zagorski: ‘No One Roots For The Referee’

1 month ago | adexchanger.com | Allison Schiff

Last week, DoubleVerify sued Adalytics over a report it published in March, which claimed that DV and others failed to block traffic from declared bots. Declared bots should be relatively easy to spot, since they openly identify themselves to sites and services. In its suit, DoubleVerify contends that Adalytics defamed the company by implying its pre-bid tech is ineffective and advertisers were charged for impressions served to bots.
Radiohead And Erasure Have Some Pretty Good Privacy Advice

1 month ago | adexchanger.com | Allison Schiff

“You do it to yourself, you doAnd that’s what really hurtsIs that you do it to yourself, just youYou and no one elseYou do it to yourself”If, like me, you were a teenager in 1995, the year Radiohead released its album “The Bends,” then you probably recognize those lyrics. They’re from the song “Just,” which might as well be the theme song for ad tech, an industry no longer in a position to self-regulate as it had been doing for decades and decades.
Why It Might Be Time To Rebrand The Open Web

1 month ago | adexchanger.com | Allison Schiff

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when they convene, like at LUMA’s Digital Media Summit in New York City on Tuesday. At best, it can feel like navel-gazing.
The Force Of Data Gravity, With Snowflake

1 month ago | adexchanger.com | Allison Schiff

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake, on this week’s episode of AdExchanger Talks. This process is known as “data gravity,” a term Snowflake coined to describe what happens after a company organizes and unifies its data in one place.