AdExchanger

Established in 2008, AdExchanger is a comprehensive media organization that encompasses publishing, events, and research, all centered around the world of digital advertising and marketing. AdExchanger serves as a trade publication that fosters collaboration and idea-sharing among various participants in the industry, including agencies, advertisers, publishers, data providers, ad networks, media traders, and marketing tech firms. The aim is to enhance understanding and streamline processes within the ecosystem. Moreover, the company hosts several prominent events, such as PROGRAMMATIC I/O, the top conference for programmatic media; Industry Preview, which offers a sneak peek into the future of digital marketing technology; Omni.Digital, which tackles the hurdles marketers face in creating cohesive cross-channel brand experiences; and Clean Ads I/O, a conference dedicated to promoting transparency in advertising.

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Bibbidi Bobbidi Biddable: How Disney’s Ad Sales Are Transforming Its Streaming Business

1 day ago | adexchanger.com | Victoria McNally

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. According to the company’s earnings report last week, Disney’s DTC division – which includes its streaming services – increased its operating income from $289 to $336 million year over year. Now, almost half of the DTC business is transacted through automated channels, said Jamie Power, Disney Advertising’s SVP of addressable sales.
Sincera Offers A Free API For Some Of Its Prized Metrics

1 day ago | adexchanger.com | James Hercher

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly launched OpenSincera on Tuesday. The free API integration posts ad impression data on publishers and tech vendors, such as how Sincera classifies certain formats or metrics, how many ads are on the page and refresh rates on those ads.
Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video

2 days ago | adexchanger.com | Victoria McNally

Imagine watching “The Summer I Turned Pretty” on Prime Video – a YA romance series that’s filmed in the coastal town of Wilmington, North Carolina – and, upon pausing an episode, seeing an ad for flights to beachfront destinations. It won’t be long before that scenario becomes a reality. Contextually relevant pause ads were just one of three new formats Amazon unveiled on Monday in advance of its upfront presentation.
This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities

5 days ago | adexchanger.com | Victoria McNally

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV anymore. Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.
The Trade Desk Returns To Form With A Strong Q1 Earnings Report

5 days ago | adexchanger.com | James Hercher

If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third, from roughly $122 to $82. This past quarter, The Trade Desk’s revenue was $616 million, up from $491 million a year ago, and net income rose from $31.7 million to $50.7 million.
Paramount Ad Revenue Dips in Q1 (But It’s OK, It Was The Super Bowl’s Fault)

6 days ago | adexchanger.com | Victoria McNally

Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last year’s Q1 – which just so happens to be when CBS hosted the 2024 Super Bowl broadcast. Some context: The NFL typically rotates its annual Super Bowl broadcasts between CBS, Fox, NBC and ABC, currently in that order, on a four-year rotation.
Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter

6 days ago | adexchanger.com | Victoria McNally

For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag. First, the bad news. The company failed to meet Wall Street’s expectations for the quarter, with total revenue dropping 10%, from $9.96 billion last year to $8.98 billion this year. Advertising revenue in particular saw a dip. It was down 8% year-over-year for Q1, from $2.15 billion to $1.98 billion. But there’s a silver lining where streaming is concerned.
Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine

6 days ago | adexchanger.com | James Hercher

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while desktop advertising totals $24.6 million. That leaves about $10 million spread across channels like out-of-home media and streaming audio.
Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons

1 week ago | adexchanger.com | James Hercher

I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the feeling that brand marketing and programmatic tech exist in different universes at times.
Rethinking Brand Safety In The Age Of Compulsive Media Experiences

1 week ago | adexchanger.com | Alex Wolf

By Alex Wolf, Broadsheet Intelligence Alex Wolf Managing Director The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention.