AdExchanger

Established in 2008, AdExchanger is a comprehensive media organization that encompasses publishing, events, and research, all centered around the world of digital advertising and marketing. AdExchanger serves as a trade publication that fosters collaboration and idea-sharing among various participants in the industry, including agencies, advertisers, publishers, data providers, ad networks, media traders, and marketing tech firms. The aim is to enhance understanding and streamline processes within the ecosystem. Moreover, the company hosts several prominent events, such as PROGRAMMATIC I/O, the top conference for programmatic media; Industry Preview, which offers a sneak peek into the future of digital marketing technology; Omni.Digital, which tackles the hurdles marketers face in creating cohesive cross-channel brand experiences; and Clean Ads I/O, a conference dedicated to promoting transparency in advertising.

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The Ad Tech Verdict On Google And Third-Party Cookies

13 hours ago | adexchanger.com | Sarah Sluis

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the sell side: the ad server market and the SSP market. And it unlawfully tied its ad server, DFP, to its ad exchange, Google AdX. Google was not found to be a monopolist in the ad network business.
The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising

1 day ago | adexchanger.com | Allison Schiff

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.
Google Isn’t Launching A User Choice Prompt For Third-Party Cookies In Chrome

2 days ago | adexchanger.com | Allison Schiff

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business as usual for third-party cookies. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and will not be rolling out a new standalone prompt for third-party cookies,” wrote Anthony Chavez, Google’s VP of Privacy Sandbox, in a blog post on Tuesday.
It’s An Antitrust Double Feature: Google And Meta Are Both Battling Against Breakups

2 days ago | adexchanger.com | Allison Schiff

Do you fancy watching Google argue against a forced breakup of its business in open court? Or maybe you’re more in the mood to see Meta defend itself against allegations that it operates an illegal social media monopoly. Either way, you’re in luck, because you can do both in the very same courthouse.
Ta-Ta To US Temu Ads

6 days ago | adexchanger.com | Sarah Sluis

Who hasn’t seen Temu ads in the past year? The spinning wheel of discounts. Products clogging the sponsored Google Shopping results. The ascension to the Super Bowl ads. But ads for Temu vanished this week, just weeks before tariffs on products made in China (maybe) go into effect. Temu offers a case study in how marketers might react to the looming tariffs. One response might be to not spend at all and give yourself time to sort out new pricing or what products even make sense to sell.
Ad Tech’s Online Watering Hole Reacts to Antitrust Ruling That Google Is A Monopoly

6 days ago | adexchanger.com | Victoria McNally

Ding-dong, the witch is dead. (Is that reference still kosher in a post-“Wicked” world?)On Thursday, the ad tech world finally welcomed a verdict in the Department of Justice’s antitrust case against Google – specifically, that the company is guilty of operating a monopoly in the online advertising space. “Welcomed,” in this case, might be the understatement of the century.
Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval

6 days ago | adexchanger.com | Victoria McNally

It’s still too soon to tell what kind of impact Netflix’s proprietary ad tech platform is having on the streaming service’s larger revenue goals. After all, the new suite of tools just launched in the US and Canada on April 1. Even still, the ongoing rollout has “gone well,” Co-CEO Greg Peters told investors during the company’s quarterly earnings presentation on Thursday. “We’ve got many years of building ahead of us, but we’ve got a clear roadmap,” Peters added.
Google Is Found Guilty Of Operating An Ad Tech Monopoly (!)

1 week ago | adexchanger.com | Allison Schiff

By Allison Schiff Serious news headlines don’t typically include exclamation marks, but this isn’t just any news story. On Thursday morning, US District Court Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets.
Precise TV Has A New Tool It Claims Can Target Kids Without Sacrificing Privacy

1 week ago | adexchanger.com | Victoria McNally

Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these brands to reach their target audiences without compromising on privacy. On Wednesday, Precise TV formally announced the launch of PACE, a new tool for targeting and measuring audiences under 18.
How Chips Ahoy, A Product Everyone Knows, Went About Reinventing The Brand

1 week ago | adexchanger.com | James Hercher

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids and Swedish Fish and its confectionery business. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand. Five years ago brings us back to a whole different lifetime when it comes to consumer behavior and the economic landscape.