AdExchanger

Established in 2008, AdExchanger is a comprehensive media organization that encompasses publishing, events, and research, all centered around the world of digital advertising and marketing. AdExchanger serves as a trade publication that fosters collaboration and idea-sharing among various participants in the industry, including agencies, advertisers, publishers, data providers, ad networks, media traders, and marketing tech firms. The aim is to enhance understanding and streamline processes within the ecosystem. Moreover, the company hosts several prominent events, such as PROGRAMMATIC I/O, the top conference for programmatic media; Industry Preview, which offers a sneak peek into the future of digital marketing technology; Omni.Digital, which tackles the hurdles marketers face in creating cohesive cross-channel brand experiences; and Clean Ads I/O, a conference dedicated to promoting transparency in advertising.

International, Trade/B2B

English

Online/Digital

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#278968

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#158261

Business and Consumer Services/Online Marketing

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Articles

How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels

1 week ago | adexchanger.com | Victoria McNally

Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun new location they’re telling me about.
In Ad Tech, It’s Los Angeles Or Seattle?; Sharp As Sharks Or Ninjas

1 week ago | adexchanger.com | James Hercher

DV360’s Empty ThroneOne juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This comes despite (or perhaps partly because of) both companies’ disavowals of any such rivalry. “I don’t really consider them a competitor,” TTD CEO Jeff Green said about Amazon during the company’s earnings report last month. The TTD vs. Amazon DSP rivalry is generally thought of as playing out in two markets: retail media and streaming media (or CTV).
LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

1 week ago | adexchanger.com | Victoria McNally

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience.
Premium Games Are Getting More Expensive, And Advertisers See An Opportunity

1 week ago | adexchanger.com | Anthony Vargas

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of incrementality-based measurement is a boost to games, where advertisers can often reach people who are otherwise very difficult to reach online (such as ad-block users, cord cutters and gamers who spend most of their free time gaming).
How DoorDash And Symbiosys Plan To Collaborate Post Acquisition

1 week ago | adexchanger.com | James Hercher

Last week, DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad revenue run rate, meaning it hasn’t earned $1 billion from ads in one fiscal year, yet, though it expects to in 2025. This milestone is set to occur only a couple years after it began running off-site extension campaigns for CPG brands, like those carried by convenience or pharmacy chains in the DoorDash app, to go along with sponsored listings for restaurants.
SiriusXM Says MMM Could Boost Digital Audio Spend – As Long As Brands Get The Right Data | AdExchanger

1 week ago | adexchanger.com | Anthony Vargas

Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of actionable data for MMMs might be the reason brand investment in digital audio doesn’t align with time spent listening to streaming music and podcasts, said Lizzie Collins, SVP of ad innovation and B2B marketing at SiriusXM Media.
Roku And Amazon's New Deal Will Target 80% Of US CTV-Watching Households

1 week ago | adexchanger.com | Victoria McNally

Guess who’s trying to start Cannes Lions off with a bang? (Aside from, well, everyone.)In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US. How do they figure? Because both platforms require users to be “100%” logged in, said Jay Askinasi, Roku’s head of global media revenue and growth.
Going For The Cinematic Effect; Do The Youngs Shop Google?

1 week ago | adexchanger.com | James Hercher

If It Ain’t Broke, Don’t Flix ItWhen Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in March, ads VP Nicolle Pangis said the streamer plans to move beyond traditional TV modes of thinking. To date, however, advertising on Netflix, despite its ambitions, can be best described as, well, “boring,” according to LightShed Partners.
CoComelon And Blippi Get Into The Ads Services Biz

2 weeks ago | adexchanger.com | James Hercher

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, Moonbug Entertainment. But parents of small children likely know programs like CoComelon and Blippi and recall with dread the endless song loops about brushing one’s teeth, taking a bath, etc. While being unknown to their audience may be fine for the parent, Candle Media and Moonbug would like to be better known to advertisers.
Dentsu Announces A Strategic Integration With Criteo To Incorporate Retail Audience Data

2 weeks ago | adexchanger.com | James Hercher

Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product. Dentsu has been on a tear. Criteo is the second strategic ad tech integration the holdco announced this week, following a similar partnership with MIQ to use its new AI-powered ad plarform.