Articles

  • Mar 15, 2024 | thelondon.news | Althea Storm

    As a salesperson, meeting (and exceeding) your annual quota requires more than a persuasive pitch and a charming demeanor. The needs and buying behaviors of prospective clients change rapidly and it’s your job to stay updated about these changes and adapt accordingly. To do that, you have to know what the sales prospecting landscape looked like in recent years and use that information to predict what it’ll look like in the future.

  • Feb 20, 2024 | blog.hubspot.com | Althea Storm

    I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information.

  • Feb 12, 2024 | blog.hubspot.com | Althea Storm

    Every time I design a website, I love taking time to ponder what the hero section could look like. Since it’s the first thing people see when they visit the site, I want it to be visually striking and attention-grabbing. Now, there are many ways to design a website’s hero section, but my go-to technique most of the time is to apply a subtle gradient to the hero section background, transitioning between the brand’s primary colors.

  • Jan 31, 2024 | wiza.co | Danny Dunn |Althea Storm

    If you’re like us, you could spend all day talking about, learning about, and doing sales. LinkedIn is full of inspiring people who regularly post awesome sales-related content, and we wanted to highlight a few of them. So, we’ve narrowed it down to 10 top sales influencers on LinkedIn to feature on this list. Go ahead and check them out, you can even drop a follow if you like. Let’s dive right into it.

  • Dec 29, 2023 | tuitmarketing.com | Althea Storm

    Home International Marketing What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand By Althea StormThe word «guerrilla,» in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term «marketing,» which makes many people ask, «Huh?»But guerrilla marketing isn‘t some sort of combative form of communication.

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