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Amanda May

London

News Editor at Cosmetics Business

Featured in: Favicon cosmeticsbusiness.com

Articles

  • Dolce & Gabbana creates Light Blue Island on Roblox to attract Gen Z

    2 days ago | cosmeticsbusiness.com | Amanda May

    Dolce & Gabbana (D&G) has created an Island on Roblox inspired by its new Light Blue fragrances in a bid to expand its reach with Gen Z. The luxury Italian brand’s world is a digital recreation of the island of Capri – the location where the Light Blue official marketing campaigns are shot – which will “introduce a new generation of gamers to the [brand’s] enchanting world”.

  • Ren Clean Skincare announces official website closure date

    2 days ago | cosmeticsbusiness.com | Amanda May

    British beauty company Ren Clean Skincare has revealed the last date you can buy its products from its official website.   The site closure announcement comes after parent company Unilever said last month that it had made the “difficult decision” to shutter the pioneering ‘clean’ skin care business.

  • e.l.f. Beauty reveals the blueprint to its culturally relevant beauty-sports partnerships

    3 days ago | cosmeticsbusiness.com | Amanda May

    By Amanda May | Published: 25-Jun-2025 The make-up brand’s investment in women’s football, hockey, tennis, racing and wrestling has helped create more opportunities for women and girls in sports, while also boosting business. CB explores the secret to its beauty-sports crossover You need to be a subscriber to read this article. Click here to find out more.

  • Unilever to acquire viral men’s grooming brand Dr. Squatch

    5 days ago | cosmeticsbusiness.com | Amanda May

    Unilever has signed an agreement to snap up male grooming brand Dr. Squatch for an undisclosed sum. The British consumer goods giant will acquire the personal care company from growth equity firm Summit Partners in a move described as “expanding Unilever’s portfolio towards premium and high growth spaces”. The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions.

  • Naomi Watts’ Stripes Beauty launches ‘Hotter Than Ever’ campaign to celebrate midlife

    5 days ago | cosmeticsbusiness.com | Amanda May

    By Amanda May | Published: 23-Jun-2025 The movie star’s menopause-focused beauty brand aims to ‘reframe midlife not as a crisis, but as a reawakening’, with guerrilla marketing and pop-up activations to spread the message Actress Naomi Watts’ menopause-focused brand Stripes Beauty has launched ‘Hotter Than Ever’ – a guerrilla marketing-backed campaign that highlights the power of midlife.

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