Amanda May

London

News Editor at Cosmetics Business

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cosmeticsbusiness.com

Articles

Career Advice: How I built Sienna X's tanning empire

2 weeks ago | cosmeticsbusiness.com | Amanda May

Nicola Matthews is a seasaonsed beauty entrepreneur, having founded Sienna X in 2004 and grown it into a leading professional tanning brand. In 21 years, Matthews has grown the business from a spray-tan cubicle company to one of the world's leading professional tanning brands, loved by consumers and beauty therapists alike.
Harry Styles’ Pleasing expands fragrance empire with new launch and pop-up

3 weeks ago | cosmeticsbusiness.com | Amanda May

Harry Styles’ Pleasing is using the power of in-person activations to drive up anticipation for its fifth fragrance launch as it continues to build its perfume empire. The British singer’s genderless lifestyle brand is showcasing new modern citrus scent Happy Accident via a three-day immersive train carriage experience in London, UK. The Pleasing Express pop-up is presented in collaboration with beauty retailer Space NK, where the fragrance will be exclusively available to buy.
L’Oréal rumoured to be in talks to acquire Medik8

3 weeks ago | cosmeticsbusiness.com | Amanda May

L’Oréal is allegedly considering adding premium skin care brand Medik8 to its beauty portfolio. The French beauty giant is rumoured to be the frontrunner to potentially buy the vitamin A-focused UK beauty brand, according to a new report by WWD. The alleged acquisition would accelerate L’Oréal’s expansion into the dermocosmetics category even further. Medik8 was founded in 2009 by Elliot Isaacs with a mission to become a global beauty expert in vitamin A.
Merit Beauty breaks into sun care with ‘years in the making’ tinted sunscreen

1 month ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 9-May-2025 The Uniform Tinted Mineral SPF 50 is the US brand’s second-ever complexion product and took 50 rounds of formulations to nail its proprietary pigment dispersion technology You need to be a subscriber to read this article. Click here to find out more. Minimalist beauty brand Merit Beauty is breaking into the SPF category with a hybrid complexion product that has been “years in the making”.
Meet the winners: Pure Beauty Global Awards 2025

1 month ago | cosmeticsbusiness.com | Amanda May

Beauty brands from across the globe were crowned the best in the business at the Pure Beauty Global Awards 2025. The prestigious awards, which shines a spotlight on the most innovative and creative businesses in the beauty industry, took place at The Waldorf hotel in London, UK, on 8 May. More than 240 people from around the world attended the event, which was hosted by award-winning beauty journalist, influencer and diversity advocate Ateh Jewel.
L’Oréal appoints first Chief Innovation & Prospective Officer to ‘strengthen’ the business

1 month ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 8-May-2025 Company veteran Delphine Viguer-Hovasse has been promoted to the role, overseeing the beauty giant’s innovation teams and Strategic Prospective Department L’Oréal has named company veteran Delphine Viguer-Hovasse its first-ever Chief Innovation & Prospective Officer, effective 1 July.
Dolce & Gabbana names Theo James and Vittoria Ceretti new faces of Light Blue

1 month ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 7-May-2025 The Italian supermodel and English actor feature in the luxury brand’s new 25th anniversary campaign for its hero Light Blue fragrances Dolce & Gabbana (D&G) has appointed Vittoria Ceretti and Theo James as the new faces of its Light Blue fragrances campaign.
Elemis signs Formula 1 racer Jessica Hawkins as ambassador

1 month ago | cosmeticsbusiness.com | Amanda May

Elemis has tapped Formula 1 driver Jessica Hawkins as ambassador as the brand builds on its reputation in the motorsport industry. Hawkins' appointment follows the British brand signing a . The British racing star is Aston Martin Aramco’s Formula 1 Team Driver Ambassador and Head of F1 Academy. As Elemis’ new face, she will work with the luxury brand to promote “diversity and inclusivity, both on and off the track”, and celebrate Formula 1’s growing female audience.
Caroline Hirons’ Skin Rocks secures investment to fuel global expansion

1 month ago | cosmeticsbusiness.com | Amanda May

Skin Rocks, the consumer skin care brand by beauty authority Caroline Hirons, has secured strategic investment to fuel the company’s global expansion. The funding from consumer-focused investors Redrice Ventures and JamJar, with participation from Saffie Investments, will accelerate the UK beauty brand’s evolution. The investment will fuel Skin Rocks’ next phase of product innovation and the brand’s move into international markets.
Huda Beauty opens first India pop-up, marking a ‘new chapter’ for the brand

1 month ago | cosmeticsbusiness.com | Amanda May

Huda Beauty, the cosmetics line by Huda Kattan, has opened its first-ever pop-up in India in partnership with multi-brand beauty retailer Tira. The in-person activation at shopping destination Select Citywalk in New Delhi is said to mark “a new chapter for Indian fans of the brand” and is open until 4 May. Described as an “immersive playground for make-up lovers”, the pop-up promotes the brand’s new multitasking Easy Bake Setting Spray – the latest addition to its popular Easy Bake franchise.