Amanda May

London

News Editor at Cosmetics Business

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cosmeticsbusiness.com

Articles

Lilac becomes beauty’s 2025 signature colour in wake of Brat and Barbie summers

1 week ago | cosmeticsbusiness.com | Amanda May

Beauty is in the midst of a new obsession – a love affair with the colour lilac across all touchpoints – but is it just a fad or a much broader movement? The pastel hue has been dominating the cosmetics sphere this year, from packaging and marketing to product shades, despite colour specialist Pantone declaring that brown Mocha Mousse would reign supreme.
No7 remixes 1990s club classic into relaxation-inducing melody for new sleep campaign

1 week ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 15-Apr-2025 The brand worked with Sleep Scientist Dr Iuliana Hartescu and DJ Sara Cox on a remix of Corona’s ‘Rhythm of the Night’ to mark its Future Renew Damage Reversal Night Serum launch No7 is the latest beauty brand tapping into the business of sleep to expand its reach – remixing a 1990s club classic into a “sleep-inducing melody” for its new product launch.
L’Oréal and retail giants Ulta Beauty and Walgreens join forces to promote sun safety

1 week ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 14-Apr-2025 Competitive beauty brands and retailers are collaborating to support a new unbranded ‘Sun Responsibly’ campaign, which aims to educate consumers on daily sun protection You need to be a subscriber to read this article. Click here to find out more. L’Oréal’s Dermatological Beauty Division has joined forces with giants Ulta Beauty, Walgreens and more to raise awareness of a new ‘unbranded’ sun safety campaign.
Cosmetics Business and Pure Beauty named British Beauty Council patrons

1 week ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 14-Apr-2025 HPCi Media’s B2B publications will work closely with the not-for-profit organisation to help raise the reputation of UK beauty to a global audience Cosmetics Business and sister title Pure Beauty have become patrons of the British Beauty Council, pledging their support towards shaping the beauty industry's future.
YSL Beauty unveils new fragrance strategy which bets on booming niche sector

1 week ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 11-Apr-2025 The brand aims to ‘unlock substantial areas of growth’ for the business in haute parfumerie by expanding its Le Vestiaire des Parfums collection with inky scent Muse You need to be a subscriber to read this article. Click here to find out more. YSL Beauty has unveiled a new strategy to bolster its niche fragrance business, which aims to amplify the luxury brand’s positioning in haute parfumerie.
Can niche product offerings deliver the next big wave of body care sales?

2 weeks ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 10-Apr-2025 As more specialised ranges launch that focus on play, textures, self-care and unusual ingredients, could the body category be about to undergo a huge resurgence? You need to be a subscriber to read this article. Click here to find out more.
Creed reopens London flagship after lavish refurbishment

2 weeks ago | cosmeticsbusiness.com | Amanda May

The House of Creed has reopened its London, UK, flagship after a renovation which is said to pay tribute to the brand’s roots. The refreshed two-storey boutique, situated in the Grade-II listed 1920s Quadrant Arcade in Regent Street, has been updated to offer an immersive experience of the luxury brand’s collection of products.
Kering Beauté names Nathalie Berger-Duquene new CEO of Creed

2 weeks ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 9-Apr-2025 Berger-Duquene, who has more than 25 years brand-building experience, will lead the growth strategy for the luxury fragrance brand Kering Beauté has appointed Nathalie Berger-Duquene CEO of Creed, effective 6 May. Berger-Duquene will be responsible for the luxury fragrance brand’s “new stage” of development and growth, with the support of parent company Kering Beauté’s global teams.
Elemis builds on Pro-Collagen Cleansing Balm’s success with new pop-up

2 weeks ago | cosmeticsbusiness.com | Amanda May

By Amanda May | Published: 8-Apr-2025 The Elemis Cleansing Café, which opens in London, UK, this week promises to bring the bestselling product to life via a ‘community-building experience’ You need to be a subscriber to read this article. Click here to find out more. Elemis is hosting a UK pop-up this week to amplify the reach of its bestselling Pro-Collagen Cleansing Balm.
Rock Face secures £2.5 million to ‘strengthen’ its position in male grooming

2 weeks ago | cosmeticsbusiness.com | Amanda May

Rock Face has landed £2.5m investment to “accelerate” its next phase of growth in the male grooming category. The funds will enable the UK-based premium fragrance grooming brand to expand its product offering and fuel its biggest-ever advertising campaign to “further strengthen” its market position. It is a timely move for Rock Face when fine fragrance-led and whole-body deodorants are set to dominate the male grooming space this year.