Cosmetics Business

12 hours ago | cosmeticsbusiness.com | Alessandro Carrara

US perfume brand Boy Smells rebranded this month to less-than-stellar reviews. The new ‘2.0’ iteration of the business included an overhaul of its packaging design, new fragrances and a reformulation of its most popular scents. Founders Matthew Herman and David Kien, who established the business in 2015, claimed the new look is a “bolder, bigger and more balanced” take on the ‘genderful’ brand.

12 hours ago | cosmeticsbusiness.com | Alessandro Carrara

Unilever slashed an estimated 6,000 jobs during its first quarter of trading in 2025. The reduction in staff forms part of the consumer goods giant’s global restructuring plans announced last year, with an estimated 7,500 jobs to be cut as part of the scheme. Unilever expects around €550m in savings by the end of 2025 as a result of the programme which aims to streamline the business and improve its category-focused operating model.

1 day ago | cosmeticsbusiness.com | Alessandro Carrara

By Alessandro Carrara | Published: 23-Apr-2025 The acquisition follows BeautyPro acquiring Wildtree Skincare in 2024, as the brand owner seeks out and secures new opportunities for future financial growth You need to be a subscriber to read this article. Click here to find out more. British beauty company BeautyPro has acquired Skin Sapiens for an undisclosed sum.

2 days ago | cosmeticsbusiness.com | Alessandro Carrara

Supergoop! founder Holly Thaggard has officially exited the beauty business. Thaggard announced she is stepping away from the day-to-day governance of the sunscreen brand in a LinkedIn post, but said her “obsession with SPF will never fade”. The former teacher launched the brand in 2005, following a close friend’s diagnosis with skin cancer. Her intention was to help halt a skin cancer “epidemic” while also making SPF use more enjoyable.

2 days ago | cosmeticsbusiness.com | Alessandro Carrara

L’Oréal has reported a sales boost in Q1 2025 despite a lagging performance in the US. Fragrance and hair care, led primarily by the French beauty giant’s luxury division L’Oréal Luxe, drove a 4.4% sales increase to €11.73bn. The “fast-growing” categories helped to offset a 3.8% sales slump in North America, which L'Oréal CEO Nicolas Hieronimus attributed to recent US tariff hikes.