Amber Daines

Aug 16, 2023 | flyingsolo.com.au | Cec Busby |Gary Douglas |Tom Valcanis |Amber Daines

Unlike business-to-consumer marketing, B2B marketing presents its unique set of challenges and opportunities, writes marketing expert  Adam Stewart, founder of Digital Bond Marketing. But here’s a quick guide to help get you started on the right path. B2B Marketing StrategiesSearch Engine Optimisation is a key component of B2B digital marketing. By ensuring your business ranks highly in search engine results, you increase your visibility and boost your credibility.

Aug 16, 2023 | flyingsolo.com.au | Gary Douglas |Tom Valcanis |Amber Daines |Candice Gersun

Walk into the business section of your local bookstore and you will find multiple books filled with advice on how to run your business. Many of these have good ideas and suggestions. However, I believe recognising the four types of people required for any business to succeed, adding them to your team, and giving them responsibilities that match their skills, is what will allow your business to expand and grow dynamically, writes business coach Gary Douglas.

Aug 14, 2023 | flyingsolo.com.au | Tom Valcanis |Amber Daines |Candice Gersun |Amanda Thompson

Do you often feel anxious when you have to call a client about a late payment? You’re not alone…  Tom Valcanis shares his top tips to help you change your money mindset so you can get paid on time. One of the bestselling self-help books of all time is When I Say No, I Feel Guilty by Manuel J. Smith. It helps soothe anxieties around “people pleasing” and encourages healthy boundary setting. Above all, it teaches people who feel bad saying “no” to people in fear of being disliked.

Aug 13, 2023 | flyingsolo.com.au | Amber Daines |Candice Gersun |Amanda Thompson |Donna McGeorge

Cast your mind back to 2007. Low-rise jeans were the only cut around. Rihanna’s banger ‘Shut up and drive’ was zooming around our MP3 players on repeat. And my first PR consulting business was launched from my kitchen table in a tiny apartment in inner Sydney, writes Amber Daines. Back then all work was good work – no matter the client’s budget or back story, their industry or understanding of what PR and media relations could do (raise your credibility) or not (drive up sales immediately).

Jul 26, 2023 | flyingsolo.com.au | Emily-Rose Hills |Marshall Thurlow |Andrew May |Amber Daines

Threads is the new social media platform that’s got everyone asking social media expert Emily-Rose Hills, ‘Em, should I be on threads? Is it here to stay? Should I have a strategy? Is anyone even engaged among all the posting?’ (There’s no pun-related terminology; a post isn’t called sewing or needling). So, grab your cup of coffee and get ready for some real talk – To Thread or not to Thread?