Candice Gersun

Jun 30, 2024 | insidesmallbusiness.com.au | Candice Gersun

The cost of living crisis is putting a strain on businesses and consumers alike. With budgets tightening and spending habits shifting, companies need to adapt their strategies to stay afloat and even thrive. This is where public relations (PR) can play a crucial role. By securing media coverage, sharing thought leadership content, and connecting with your audience, you can maintain brand awareness and remind consumers of your value proposition.

Jan 29, 2024 | businessbusinessbusiness.com.au | Candice Gersun

In today’s tough economic climate, effective marketing on a limited budget is crucial. Public Relations (PR) emerges as a potent tool to enhance brand awareness and establish credibility. Richard Branson’s words, “A good PR story is infinitely more effective than a front-page ad,” underscore the power of PR in building a brand. Key strategies include thought leadership, where you or your spokesperson provides insightful opinion pieces to m

Jan 28, 2024 | businessbusinessbusiness.com.au | Candice Gersun

In the challenging economic climate of today, businesses face the daunting task of maximising marketing impact with limited resources. Amidst these constraints, Public Relations (PR) emerges as a powerful and cost-effective tool to enhance brand visibility, establish credibility, and position business leaders as industry experts.

Jan 9, 2024 | insidesmallbusiness.com.au | Candice Gersun

As we move into 2024, the landscape of public relations (PR) continues to evolve, especially for small businesses. These enterprises face unique challenges and opportunities in the realm of PR, and staying abreast of the latest trends is crucial for their success. Here’s a comprehensive look at the key PR trends for small businesses in 2024. In today’s digital age, consumers crave authenticity more than ever.

Aug 16, 2023 | flyingsolo.com.au | Gary Douglas |Tom Valcanis |Amber Daines |Candice Gersun

Walk into the business section of your local bookstore and you will find multiple books filled with advice on how to run your business. Many of these have good ideas and suggestions. However, I believe recognising the four types of people required for any business to succeed, adding them to your team, and giving them responsibilities that match their skills, is what will allow your business to expand and grow dynamically, writes business coach Gary Douglas.