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1 week ago | 
printmag.com | Amelia Nash
In the glassy SF Jazz Center in San Francisco, I found myself sitting among designers, founders, developers, and dreamers, most clutching their morning coffee, all buzzing with excitement. We were gathered for the Upscale Conf by Freepik, a global conference series that brings together top creatives, technologists, and innovators to explore how AI is reshaping the creative industries — from digital art and design to storytelling, film, and music innovation.
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1 week ago | 
l8r.it | Amelia Nash
In the glassy SF Jazz Center in San Francisco, I found myself sitting among designers, founders, developers, and dreamers, most clutching their morning coffee, all buzzing with excitement. We were gathered for the Upscale Conf by Freepik, a global conference series that brings together top creatives, technologists, and innovators to explore how AI is reshaping the creative industries — from digital art and design to storytelling, film, and music innovation.
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3 weeks ago | 
printmag.com | Amelia Nash
Every June, the global creative elite descend upon the French Riviera not just for the rosé and the yacht parties, but for something far more combustible: the potential to redefine the future of creativity. The Cannes Lions Festival of Creativity is where reputations are made, philosophies are challenged, and ideas gain altitude. But in a world saturated with purpose-washing and pixel-perfect case studies, what really deserves to win?
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1 month ago | 
printmag.com | Amelia Nash
Wine, much like design, has long been governed by tradition — a world of rigid hierarchies, arcane language, and a reverence for Eurocentric canons. But what happens when someone approaches wine not as a gatekeeper, but as a storyteller?
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1 month ago | 
printmag.com | Amelia Nash
Somewhere between the Anthropocene dog spa and the Instagram-friendly kibble bowl, something got lost. Dogs, living, breathing, dogs, have been slowly gentrified. Dogs have been humanized, perfumed, dressed up, diet-tracked, and reduced to little lifestyle mascots for their owners’ personal brands. Into this space walks mud™, unapologetically dirty-footed, tracking paw prints across the sterile floors of the modern pet care industry.
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1 month ago | 
l8r.it | Amelia Nash
Somewhere between the Anthropocene dog spa and the Instagram-friendly kibble bowl, something got lost. Dogs, living, breathing, dogs, have been slowly gentrified. Dogs have been humanized, perfumed, dressed up, diet-tracked, and reduced to little lifestyle mascots for their owners’ personal brands. Into this space walks mud™, unapologetically dirty-footed, tracking paw prints across the sterile floors of the modern pet care industry.
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1 month ago | 
printmag.com | Amelia Nash
Simplehuman, a brand best known for its minimal, high-function home products, has taken a creative detour. In its first-ever Artist Edition collaboration, the company has teamed up with Brooklyn-based muralist Katie Merz to reinterpret five of its most recognizable items through a bold, hand-drawn lens. Merz, who is renowned for large-scale murals that feel part-glyph, part-storyboard, brings a playful weight to the collection.
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1 month ago | 
l8r.it | Amelia Nash
Simplehuman, a brand best known for its minimal, high-function home products, has taken a creative detour. In its first-ever Artist Edition collaboration, the company has teamed up with Brooklyn-based muralist Katie Merz to reinterpret five of its most recognizable items through a bold, hand-drawn lens. Merz, who is renowned for large-scale murals that feel part-glyph, part-storyboard, brings a playful weight to the collection.
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1 month ago | 
printmag.com | Amelia Nash
My Adobe MAX experience in London started off, well, rocky. I attended as a writer for PRINT, but I’m also a professional designer, and it’s this latter identity I couldn’t ignore during the two-hour keynote. It felt like a caffeinated sales pitch: a lot of hype, a little love. “Awesome” was the word of the hour. Everything was innovative and empowering. But for a longtime creative like me, it felt more like déjà vu.
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1 month ago | 
printmag.com | Amelia Nash
At times, cause-driven branding often teeters on the edge of performative, but Kit Studio’s identity for Raise the Roof doesn’t just talk the talk, it belts it out across dancefloors, timelines, and ticketing apps alike. A new music series amplifying emerging talent across the UK and Ireland, Raise the Roof is as much about social change as it is soundwaves, with 100% of profits donated to Centrepoint UK, the country’s leading charity working to end youth homelessness.
