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1 week ago | 
marketingweek.com | Amrit Virdi
Despite falling sales, the beauty giant believes social media advocacy – combined with new forays on Amazon and TikTok Shop – will fuel brand growth. By Amrit Virdi 7 May 2025 2:41 pm Coty is launching a “multi-pronged attack” to drive growth after admitting to being unsatisfied with sales, with the beauty giant calling 2025 its “transition year”.
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1 week ago | 
marketingweek.com | Amrit Virdi
New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two years after leaving Lidl. By Amrit Virdi 6 May 2025 3:38 pm Asda has poached Morrisons’ chief customer and marketing officer Rachel Eyre, who will join the retailer as chief customer officer following the departure of David Hills later this year.
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1 week ago | 
marketingweek.com | Amrit Virdi
The travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via audio are not reached by any other channel. By Amrit Virdi 2 May 2025 3:25 pm Source: ShutterstockAs marketing mixes evolve, experimenting with audio and video is becoming increasingly essential.
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1 week ago | 
marketingweek.com | Amrit Virdi
Having secured investment from NatWest, Yonder is planning to break through in the financial services market as a “fun and relatable” alternative for younger bankers. By Amrit Virdi 1 May 2025 7:05 am With American Express dominating reward-led banking, its competitors need to think uniquely to stand out.
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2 weeks ago | 
marketingweek.com | Amrit Virdi
In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring its three-year campaign to life. By Amrit Virdi 30 Apr 2025 1:46 pm The World Wildlife Fund’s (WWF) latest out-of-home campaign has entered the top 1% of charity adverts ever tested by System1.
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2 weeks ago | 
marketingweek.com | Amrit Virdi
The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” for Primark’s weaker sales in the UK and Ireland. By Amrit Virdi 29 Apr 2025 1:28 pm Primark has singled out “product, digital and brand” as key areas of focus after reporting a decline in UK sales and a drop in market share.
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2 weeks ago | 
marketingweek.com | Amrit Virdi
As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance marketing. By Amrit Virdi 24 Apr 2025 3:02 pm Asos has reaffirmed its intention to “rebalance” investment away from performance marketing towards brand and influencer strategies, as sales at the ecommerce giant continue to slide.
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3 weeks ago | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Molly Innes |Charlotte Rogers
Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation. The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales.
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4 weeks ago | 
marketingweek.com | Amrit Virdi
From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat. By Amrit Virdi 15 Apr 2025 3:14 pm Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the platform’s augmented reality lenses and creator functions.
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1 month ago | 
marketingweek.com | Amrit Virdi |Mark Ritson
For brands with strong roots and a rich heritage, expanding while still resonating locally can be a balancing act. Half (52%) of consumers think all the UK’s differing community values should be represented in advertising, according to research from Group M and Mindshare, while 39% of consumers are more likely to buy from brands that genuinely showcase different areas of the UK.
