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1 week ago | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Molly Innes |Charlotte Rogers
Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation. The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales.
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1 week ago | 
marketingweek.com | Amrit Virdi
From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat. By Amrit Virdi 15 Apr 2025 3:14 pm Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the platform’s augmented reality lenses and creator functions.
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1 week ago | 
marketingweek.com | Amrit Virdi |Mark Ritson
For brands with strong roots and a rich heritage, expanding while still resonating locally can be a balancing act. Half (52%) of consumers think all the UK’s differing community values should be represented in advertising, according to research from Group M and Mindshare, while 39% of consumers are more likely to buy from brands that genuinely showcase different areas of the UK.
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2 weeks ago | 
marketingweek.com | Amrit Virdi
Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth. By Amrit Virdi 10 Apr 2025 12:05 pm Tesco plans to use “flexibility and firepower” to respond to challenging business conditions and the “competitive intensity of the UK market”, as it revises its profit outlook.
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2 weeks ago | 
marketingweek.com | Amrit Virdi
Ten years ago, working with influencers was unchartered territory for many financial services brands. Fast forward a decade and businesses in the sector aren’t shying away from making influencers a pivotal part of their marketing strategy. Senior marketing manager for social and content at Virgin Money, Laura Davidson, explains the brand’s influencer work has steadily increased since the release of a test campaign for the M Plus current account in October 2022.
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3 weeks ago | 
marketingweek.com | Amrit Virdi |Richard Shotton
In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the value of personalisation courtesy of Coke. In this latest episode of The Marketing Week Podcast, managing editor Lucy Tesseras, deputy managing editor Charlotte Rogers and senior reporter Molly Innes explore what’s driving the relentless pace of change as our exclusive 2025 Career & Salary Survey data reveals marketing team restructures are at a three-year high.
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3 weeks ago | 
marketingweek.com | Amrit Virdi |Josh Stephenson
Barclays has been in the sports partnership space since 2001 when it began its relationship with the Premier League, a strategy which has expanded to the Women’s Super League, Wimbledon and Lords. Crediting her family’s love of sport and sport’s connection to its audience, group CMO at Barclays, Nina Bibby, told Advertising Week Europe today (2 April) sports partnerships are what “makes them [the audience] tick” and credited their brand building ability. “Sport was always part of my leisure time.
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3 weeks ago | 
marketingweek.com | Jasper Baumann |Amrit Virdi |Jennifer K. Bender |Charlotte Rogers
Lego is on a mission to buck “the trend of the toy category” by moving into different passion spaces and partnerships to grow new audiences. Speaking at Advertising Week Europe yesterday (1 April), global head of strategy and analytics Claire Miller explained a few years ago Lego’s adult range of construction kits weren’t very well known.
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3 weeks ago | 
marketingweek.com | Amrit Virdi |Jennifer K. Bender |Charlotte Rogers
Following its initial ban in the US on 19 January, talks of a potential TikTok sale are still in the works. But with a decision to be made about the platform’s future by Saturday (5 April), what are the right steps brands and creators should be taking? If a US ban doesn’t materialise, ad revenue on TikTok is forecast to reach $32.4bn (£25bn) in 2025, according to WARC figures, a 24.5% year-on-year rise. This figure amounts to an 11% share of total social spend this year.
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3 weeks ago | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Helen James
Working with pregnancy charity Tommy’s, Mamas & Papas “flipped the KPIs” on its app from driving sales to building community, explains CFO Sarah Ashby. When it comes to charity partnerships and re-evaluating brand messaging to connect with its audience, baby brand Mamas & Papas is leaning into the power of having “brave conversations”.
