Articles

  • 1 week ago | marketingweek.com | Amrit Virdi

    Source: ShutterstockHaving creators with followings the size of Kim Kardashian’s doesn’t guarantee a successful influencer strategy. While the followings of nano and micro influencers may be smaller, the loyalty of their fanbases is driving success for brands such as IBM and Elemis. Businesses are increasingly realising creators are beneficial at every stage of the funnel, says co-CEO of influencer marketing agency Whalar, Emma Harman.

  • 1 week ago | marketingweek.com | Amrit Virdi

    Launching next year, the marketplace will allow SMEs to access inventory across all three broadcasters. By Amrit Virdi 17 Jun 2025 12:01 am Source: ShutterstockSky, Channel 4 and ITV are aiming to make premium broadcast inventory more accessible for smaller businesses through a self-serve TV advertising marketplace.

  • 2 weeks ago | marketingweek.com | Amrit Virdi

    Levi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity. By Amrit Virdi 12 Jun 2025 2:59 pm As the retail landscape evolves to embrace social commerce, brands need to be ready to tap into the opportunities it brings. Levi Strauss & Co is one brand putting “experience” at the heart of its approach to consumers, whether that’s physical or digital.

  • 2 weeks ago | marketingweek.com | Amrit Virdi

    Kerrone is looking to “pursue a new challenge” after leaving the bank following seven and a half years as brand and marketing director. By Amrit Virdi 12 Jun 2025 7:00 am Starling Bank brand and marketing director Rachel Kerrone is departing the business after seven and a half years. Kerrone is taking the summer out to spend time with family before “pursuing a new challenge”.

  • 2 weeks ago | marketingweek.com | Amrit Virdi

    Dan Elton, previously executive vice-president of customer at Asos, joins Ocado Retail after departing the fashion giant in April. By Amrit Virdi 9 Jun 2025 11:28 am Ocado Retail has appointed Dan Elton as its new chief customer officer, starting today, following the marketer’s departure from Asos in April.