Amrit Virdi

4 days ago | marketingweek.com | Amrit Virdi

As its revenues exceed £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth. By Amrit Virdi 2 Jun 2025 2:21 pm Monzo upped its marketing spend by 77% to £97.4m during its 2025 financial year, a move the bank credits with driving brand awareness. The company exceeded £1bn in revenue for the first time, up 48% on last year, with its adjusted profit before tax rising eight times to £113.9m.

1 week ago | marketingweek.com | Amrit Virdi

‘Lean forward, be brave and be relentless’ is the advice from Currys, as the retailer launches its winning Channel 4 Diversity in Advertising campaign. By Amrit Virdi 29 May 2025 8:00 am Winner of Channel 4’s £1m Diversity in Advertising Award in 2024, Currys wants to rip up the rulebook with its accessibility-focused campaign.

1 week ago | marketingweek.com | Amrit Virdi

B2B tech giant IBM is making use of influencers to unlock new audiences while also advocating for its own employees to promote the brand. By Amrit Virdi 27 May 2025 6:29 am As Marketing Week previously reported in the last instalment of ‘Influencers Explored’, B2B brands are becoming braver when it comes to introducing influencers to the marketing mix.

2 weeks ago | marketingweek.com | Amrit Virdi

Marks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m fallout from its cyber attack. By Amrit Virdi 21 May 2025 2:14 pm Marks & Spencer is predicting a £300m profit hit from the ongoing “highly sophisticated” cyber incident initiated when hackers broke into the retailer’s systems last month. Having paused online orders, the retailer expects disruption to continue into July.

2 weeks ago | marketingweek.com | Amrit Virdi

As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making fairness “actionable”. By Amrit Virdi 21 May 2025 12:01 am With the charity spanning a wealth of categories and areas of concern, Fairtrade Foundation is covering all bases with its latest two-year brand platform, ‘Do It Fair’, as it encourages consumers to think sustainably and “position fairness as an actionable choice”.