Marketing Week

2 days ago | marketingweek.com | Helen Edwards

If you’re wondering how to increase your brand’s appeal to your most profitable customers – the ones who opt for the premium lines, the ones who don’t give an involuntary gasp when they see the price tag – here’s how to go about it. Start with the customers at the opposite end of the spectrum – the ones who can afford the least, the ones who opt for the basics – and dramatically improve your brand’s offer for them.

1 week ago | marketingweek.com | Molly Innes

Many CMOs are under pressure to drive return on investment while maintaining creative excellence. It’s a challenge Suncorp Group, one of Australia’s largest insurance businesses, has faced itself, explained Mim Haysom, executive general manager for brand and customer experience, who spoke this week at Cannes Lions.

1 week ago | marketingweek.com | Lucy Tesseras

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the tunnel” as the situation remains volatile. By Lucy Tesseras 20 Jun 2025 12:01 am Consumer confidence improved marginally in June, as positivity around the general economy increased, but inflation and the threat of rising petrol prices continues to weigh on people’s minds.

1 week ago | marketingweek.com | Molly Innes

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu. By Molly Innes 18 Jun 2025 4:11 pm Cut, colour, clarity and carat – the 4Cs of diamonds and the basis for how luxury fashion house LVMH approaches its marketing.

1 week ago | marketingweek.com | Molly Innes

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years. By Molly Innes 17 Jun 2025 2:57 pm Pete MarkeyPete Markey has stepped down as chief marketing officer at Boots UK. Markey, who was named Marketing Week’s Marketer of the Year in 2023, joined the business four and a half years ago.