Marketing Week

Marketing Week is a publication dedicated to the marketing sector in the United Kingdom. It is headquartered in London.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#160924

United Kingdom

#18196

Business and Consumer Services/Marketing and Advertising

#130

Traffic sources

Monthly visitors

Articles

Amazon adds AI to Audible and legislation woes

15 hours ago | marketingweek.com | Josh Stephenson

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 14 May 2025 3:11 pm Audible investing in an AI narration tool which will make more books available to listen to seems, on the face of it, a win for both publishers and consumers.
‘Declining budgets, added complexity’: Marketers on the segmentation skills gap

1 day ago | marketingweek.com | Josh Stephenson

AI: Beyond the Hype. Generative AI has the potential to streamline the way marketers approach segmentation and targeting, but it’s not without its limitations, according to marketers who have been experimenting with its use.
Why WSL’s new owner is rebranding its top two divisions

2 days ago | marketingweek.com | Molly Innes

The WSL and Women’s Championship are being renamed WSL 1 and WSL 2, with a new visual identity to drive visibility and value of the women’s game. By Molly Innes 12 May 2025 10:00 am Having taken over ownership of the Women’s Super League and Women’s Championship from the FA in August last year, Women’s Professional Leagues Limited (WPLL) is rebranding the top tiers of the women’s game to usher in a “new era” for women’s football in England.
Peloton cuts marketing spend by 37% amid departure of CMO

5 days ago | marketingweek.com | Molly Innes

Peloton cut its marketing and advertising investment by $51.8m in the three months to 31 March. By Molly Innes 9 May 2025 3:21 pm Peloton has further cut its marketing investment as the brand struggles to reach profitability and lower customer acquisition costs. Its sales and marketing expenses fell by 37% in the three months to 31 March, totalling $106.5m (£80.2m) in the third quarter of its financial year.
‘Curators not owners’: Beefeater’s marketing boss on why consistency is key

6 days ago | marketingweek.com | Josh Stephenson

Pernod Ricard’s global vice-president of marketing for gins believes it’s important brands “evolve at the same pace” as their consumer rather than changing creative every other year. By Josh Stephenson 9 May 2025 6:43 am The value of consistency is often underrated, with many brands launching a new platform every other year as they look to engage or re-engage consumers.
The Marketing Academy reveals its 2025 scholars

6 days ago | marketingweek.com | Molly Innes

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles. By Molly Innes 8 May 2025 6:00 pm The Marketing Academy has revealed the latest cohort of marketing executives selected for its 2025 Scholarship programme.
Marketing’s effectiveness skills gap

6 days ago | marketingweek.com | Molly Innes

In the latest episode, we explore marketing’s skills gap problem, from effectiveness to social media. By Molly Innes 8 May 2025 2:50 pm Recent data from Marketing Week’s 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.
KFC on rejuvenating its social strategy to win over Gen Z

6 days ago | marketingweek.com | Niamh Carroll

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z consumers. By Niamh Carroll 8 May 2025 1:22 pm KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence.
What’s the value of a marketing degree?

6 days ago | marketingweek.com | Molly Innes

In the next instalment of our State of Academia series, current and former marketers share their opinions on the value of marketing education. By Molly Innes 8 May 2025 7:00 am Was your marketing degree worth it? An answer to this question depends on many variables: what the course focused on, who taught you, how much effort you put in, where you work now, and so on. Marketers have long argued about the benefits of education and training.
TikTok creativity and Grand Theft Auto VI delayed

1 week ago | marketingweek.com | Josh Stephenson

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 7 May 2025 2:55 pm Standing out on social media platforms is a struggle. None more so than TikTok, where success has seen marketers flood to the platform in the hopes of engaging with younger audiences.