Marketing Week

Marketing Week is a publication dedicated to the marketing sector in the United Kingdom. It is headquartered in London.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#160924

United Kingdom

#18196

Business and Consumer Services/Marketing and Advertising

#130

Traffic sources

Monthly visitors

Articles

Influencer marketing one of ‘most effective strategies’

3 days ago | marketingweek.com | Molly Innes

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn data. By Molly Innes 4 Jun 2025 5:01 am While B2B marketers may have been slower to embrace influencer marketing than their consumer-focused counterparts, working with creators is now a core element of their marketing plans.
McDonald’s UK CMO on ‘customer-led’ NPD

3 days ago | marketingweek.com | Niamh Carroll

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing working “hand in glove”. By Niamh Carroll 3 Jun 2025 3:19 pm A strong link between marketing and product is absolutely essential to McDonald’s success as a brand, according to its UK CMO.
Inside Manchester City Women’s partnerships strategy

4 days ago | marketingweek.com | Molly Innes

The club’s managing director and head of commercial partnerships discuss how a distinct partnership strategy can help propel women’s football forward. By Molly Innes 3 Jun 2025 7:00 am Manchester City Women started in 1988 and was one of the first Women’s Super League teams to go fully professional in 2014. Since then, women’s football has grown rapidly in popularity, visibility and commercial appeal.
Marketoonist on buzzword-first strategies

4 days ago | marketingweek.com | Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Monzo ups marketing spend by 77% as revenue exceeds £1bn

5 days ago | marketingweek.com | Amrit Virdi

As its revenues exceed £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth. By Amrit Virdi 2 Jun 2025 2:21 pm Monzo upped its marketing spend by 77% to £97.4m during its 2025 financial year, a move the bank credits with driving brand awareness. The company exceeded £1bn in revenue for the first time, up 48% on last year, with its adjusted profit before tax rising eight times to £113.9m.
5 interesting stats to start your week

5 days ago | marketingweek.com | Niamh Carroll

Drop in support for brands promoting LGBTQ+ equalityAs Pride Month begins, research from Ipsos suggests support for brands promoting LGBTQ+ equality among the UK public has dropped by seven percentage points in a year, from 47% in 2024 to 40%. This forms part of a wider trend, which has seen support for brands actively promoting LGBTQ+ equality drop 12 percentage points since 2021. Consumers are still more likely to say they support companies promoting LGBT+ equality (40%) than oppose (25%).
Genentech’s first CMO on why ‘elite’ marketing has never been more important in healthcare

5 days ago | marketingweek.com | Lucy Tesseras

With a background in biochemistry, Erica Taylor admits her route into marketing is not common, but it has given her a unique perspective that has enabled her to propel the role of marketing at the pharma giant. By Lucy Tesseras 2 Jun 2025 6:30 am CMOs’ routes into marketing are many and varied. But it’s probably fair to say biochemistry is not one of the most common ways in.
M&S marketing leadership undergoes shake-up as clothing and home director departs

1 week ago | marketingweek.com | Niamh Carroll

M&S Food marketing director Sharry Cramond will transition to lead the retailer’s clothing and home business, as incumbent Anna Braithwaite departs the brand. By Niamh Carroll 30 May 2025 11:09 am Source: ShutterstockMarks & Spencer’s marketing leadership is undergoing a reshuffle, as the brand’s clothing and home marketing director Anna Braithwaite departs the business, with food marketing director Sharry Cramond set to take over the role.
Dr Martens hires new chief brand officer from Adidas

1 week ago | marketingweek.com | Niamh Carroll

Former Adidas marketer Carla Murphy will report into CEO Ije Nwokorie, who previously held the chief brand officer role, before being promoted to lead the business. By Niamh Carroll 29 May 2025 12:47 pm Dr Martens has appointed a new chief brand officer, Carla Murphy, who joins from Adidas, as the brand looks to improve performance. Her predecessor Ije Nwokorie took on the role of chief executive officer at the business at the beginning of the year.
McDonald’s appoints new CMO for UK and Ireland

1 week ago | marketingweek.com | Niamh Carroll

Ben Fox has been promoted internally to lead McDonald’s marketing function in the UK and Ireland. By Niamh Carroll 29 May 2025 12:06 pm Source: ShutterstockMcDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role. Ben Fox takes on the top marketing job in the region, having first joined the brand in 2012.