Amy Corr

New York

Senior Editor at Muse by Clio

Writer. Runner. Foodie. Not necessarily in that order.

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Articles

Ice From Local Rinks Plays Into Edmonton Oilers’ Drive for the Stanley Cup

3 weeks ago | musebyclios.com | Amy Corr

Gives a whole new meaning to 'home ice advantage' June 5, 2025 1:15 pm 2 min read Publicis Canada collected ice from the hometown rinks of six Edmonton Oilers players—Connor McDavid, Ryan Nugent-Hopkins, Darnell Nurse, Stuart Skinner, Evander Kane. and Calvin Pickard. They then transported it to the Rogers Place arena in time for game one of the Stanley Cup final round. The rink at Rogers Place was resurfaced with local ice. And … did the Oilers win last night? You bet they did, in overtime....
CeraVe Stunt: GOAT Mascot, Cheerleaders Surprise Pharmacy Shoppers

3 weeks ago | musebyclios.com | Amy Corr

Goat mascot Sarah V.
These 10 Great Album Covers Are Subtly Compelling

3 weeks ago | musebyclios.com | Amy Corr

Paul Lolax, Jesse Fuller, Arlo Guthrie and more June 5, 2025 5:00 am 6 min read I grew up in the age of the LP, in the 1970s and into the ’80s. Around 1986, a friend of mine played me some music through a medium called a CD. Albums were still a big part of my life even in the CD age. I can remember buying records during my high school and college years. They were focused on folk and acoustic music. It is the music I was trying to learn then, and I’m still trying. I always loved great album...
If Your Travel Ad Looks Too Perfect, Gen Z Won’t Trust It

3 weeks ago | musebyclios.com | Amy Corr

Show them the good, the bad and the ugly June 4, 2025 12:00 am 4 min read I’ve booked trips across four continents based on 60-second recaps from creators most people haven’t heard of. Why? Because they’re honest. As someone who works in creator marketing and runs a travel blog on the side, I see exactly what clicks with Gen Z: content that’s unfiltered, smart and self-aware. Perfect Travel Content Fails. Here’s What Gen Z Actually Wants For years, Instagram set the standard for travel...
João Coutinho of Atlantic on Curiosity, Pragmatism and Going All In

3 weeks ago | musebyclios.com | Amy Corr

Plus: His work for Heinz and his time as DJ Pinacolada June 4, 2025 5:45 am 5 min read João Coutinho’s career spanning over 25 years in Portugal, Spain, Brazil and the U.S. In 2021, he co-founded Atlantic, based in New York. João helped craft campaigns such as “‘Til The Bitter End,” “Amazon Prime Ball,” “Immortal Fans,” “Gun Shop” and “Volvo Highway Robbery.” We spent two minutes with Joao to learn more about his background, his creative inspirations and recent work he’s admired. Joao, tell...
AI Gets Not So Real to Hype Ritual’s Supplements

3 weeks ago | musebyclios.com | Amy Corr

Giant Spoon used Google's Veo 3 AI video generation platform June 3, 2025 11:00 am 1 min read The only thing artificial about Ritual supplements is its ad campaign, created with the use of Google’s newly-launched Veo 3 AI video generation platform. There’s no hiding the fakery in this :45 from Giant Spoon. In fact, they lead with it. “I’m not real,” says a mom holding her twins in the kitchen. Soon, more fake moms appear, saying things like “pregnancy was the best nine months of my life. ”...
The NFL, KFC, Evian, Skyn and More Classic Ads From Across the Globe

3 weeks ago | musebyclios.com | Amy Corr

A look back at some of recent our faves from the U.S., France, South Africa, Thailand, Australia and Japan June 3, 2025 5:00 am 3 min read Each week, the Ads of the World team looks at great work from around the world. Here, we celebrate our 100th “Worldviews” installment (!) with a review of a few of some favorites from the past three years. Starting in the U.S., we bring you this Hollywood-style, action-packed campaign. During halftime at the 2023 Super Bowl—the NFL pulled off an impressive...
The Power Of Control: 8 Ways To Dominate In A Challenging Market

3 weeks ago | inman.com | Amy Corr

Since the NAR commission suit settlement, buyer agents have faced new rules, new documents and a new normal. This month, Inman drills down on Today’s Buyers Agent with the fresh marketing strategies, skills and tools buyer agents are using to prosper in changing times. Let’s face it — there’s a lot of noise in the real estate industry right now.
NHL’s Stanley Pup Showcases Dogs Ready for a Furever Home

3 weeks ago | musebyclios.com | Amy Corr

32 pups ready to take the ice June 2, 2025 12:00 am 1 min read The Stanley Cup finals begin this week, and so does the “Stanley Pup,” an adorable program featuring 32 doggos, one for each NHL team, all available for adoption. Each pooch has a hockey-themed name like Sidney Pawsby, Dustin Woof, Filip Fursburg, Taylor Howl, Matthew Fketchuk, Jake Oettingrrrrr, Claude Growl and Jeremy Spayman. Plus, there’s a vid of these cuties making their tunnel entrance. The 90-minute show will run on June 6...
João Coutinho of Atlantic on Curiosity, Pragmatism and Going All In

3 weeks ago | musebyclios.com | Amy Corr

Plus: His work for Heinz and his time as DJ Pinacolada May 5, 2025 7:00 am 5 min read João Coutinho is a Portuguese creative with a career spanning over 25 years in Portugal, Spain, Brazil, and the U.S. In 2021, he co-founded Atlantic, based in New York. João is behind campaigns such as ‘Til The Bitter End, Amazon Prime Ball, Immortal Fans, Gun Shop and Volvo Highway Robbery. We spent two minutes with Joao to learn more about his background, his creative inspirations and recent work he’s...