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4 days ago | 
musebyclios.com | David Gianatasio
One Tom's real.
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4 days ago | 
musebyclios.com | David Gianatasio
It's a sequel of sorts to the brand's popular 2024 Super Bowl spot June 4, 2025 8:20 am 1 min read There’s one Michelob Ultra left at the hotel bar. You want it. Lionel Messi wants it. So, you challenge him to an impromptu soccer match, winner gets the beer. Smart move—this should go great! Let’s watch the action in a FIFA Club World Cup promo from Wieden+Kennedy and Smuggler director Brian Karzez: Best two out of three? Dubbed “Superior Hotel,” the work serves as a sequel of sorts to the...
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5 days ago | 
musebyclios.com | David Gianatasio
Because healthcare shouldn't be so impersonal June 3, 2025 1:00 pm 1 min read In the spot below, you’ll see hundreds of beds rushing down highways and city streets. And all of these beds look basically the same. Of course it’s a metaphor, designed to illustrate the detached, uncaring and generic vibe that permeates modern healthcare. The work positions Providence Saint John’s Health Center Foundation in Los Angeles as an enlightened alternative that reflects the facility’s “unwavering...
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5 days ago | 
musebyclios.com | David Gianatasio
'Smooth and creamy, creamy and smooth' June 3, 2025 4:00 am 1 min read Who’s hiding in your fridge these days? It might be a pair of breakfast buddies singing the praises of Nutpods creamer. (The stuff’s non-dairy, so don’t call these goofy dudes milkmen.) Their message: “It’s smooth and creamy, creamy and smooth.” And they dress like extras from a ’70s sci-fi flick or two really confused cultists. So … you’re starting the day just right? Next time maybe try auto-tune, boys. And what’s with...
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5 days ago | 
musebyclios.com | David Gianatasio
From the pranksters at BETC Paris June 2, 2025 1:30 pm 1 min read Street sweepers needn’t fear: the copious confetti in this advert introducing the latest Citroën Ami is 100 percent CGI. Still, the guy buried by a newsstand avalanche looks none too pleased. BETC Paris and director Torben Kjelstrup created the spot, which seeks to convey “with boundless energy and real purpose” the compact electric vehicle’s ability to “make city life more accessible and a lot more fun,” says Federico Goyret,...
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6 days ago | 
musebyclios.com | David Gianatasio
Let the summer movie tie-ins begin! June 2, 2025 10:00 am 2 min read Capes, aprons—it’s all good. Flo and the Progressive team star with the Man of Steel for spots focused on protection. Because Superman guards the world. And Progressive offers accident response services. It’s a synergistic stretch, perhaps, but agency Arnold Worldwide makes it work. Heroically—like all insurance companies. (Remember Bateman?) Here, Jamie doesn’t fly like a bird or a plane. But you can’t have everything. “Our...
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6 days ago | 
musebyclios.com | David Gianatasio
Mulling Droga's legacy as he prepares to step down as CEO of Accenture Song June 2, 2025 4:00 am 3 min read I heard a lot of people say David Droga left the ad industry in 2019. Joined the machine. Sold out. Ended the movement when he moved his agency to Accenture. But some were more hopeful. If anyone could merge creativity with consulting, chaos with calculus, it was David F*ing Droga. I was more optimistic. I thought maybe, just maybe, he’d blow it all up. That he’d show us the future....
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6 days ago | 
musebyclios.com | David Gianatasio
As dope as he wants to be, b*tches June 2, 2025 5:00 am 2 min read Ice-T brings the cheeky chill for Lipton, hawking “Ice Tea Insurance” in the Netherlands and Belgium via TBWA\Neboko. When dining at an outdoor cafe, “If you get served with anything other than the O.G., we’ll give you an original Lipton Ice Tea for free,” he says in the clip below. Dude’s the original gangster. So’s Lipton, apparently. And if you’re slurping some other fru-fru brew, Ice thinks you’re just a “little fake-ass...
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1 week ago | 
musebyclios.com | David Gianatasio
Clearly not, but these billboards go down smooth May 30, 2025 9:09 am 1 min read Bliss Yogurt is ready for its closeup. To that end, the Müller-owned brand tapped VCCP and photographer Owen Silverwood for a campaign spoofing luxe advertising tropes. Yes, such parodies are . But Silverwood’s hyper-tactile imagery set this effort apart. Salted caramel mountains rise from rivers of caramel sauce—etc. It’s artsy-cheeky and teases the eye with sugary, creamy dreamscapes that look almost too good...
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1 week ago | 
musebyclios.com | David Gianatasio
'AI-gorithm' by Orès and more great work from Europe May 29, 2025 11:25 am 2 min read “Together … we can turn algorithms into brushstrokes, code into color.” This is something whipped out of “AIgorithm” by Orès Collective. Developed by their teams in France and Asia, and launched in Ho Chi Minh City, the initiative seeks to unite 30+ international artists and technologists in “an immersive, collaborative space to challenge how we think about AI and creativity.” The video serves as a manifesto...