Muse by Clio

1 day ago | musebyclios.com | Amy Corr

Plus: His work for An-Nahar newspaper and 'Not a Bug Splat' April 24, 2025 5:00 am 5 min read Ali Rez leads creative as CCO of Impact BBDO across the Middle East, North Africa and Pakistan. Rez has won numerous international awards in his career spanning four continents over 20 years. We spent two minutes with Ali to learn more about his background, his creative inspirations and recent work he’s admired. Ali, tell us… I grew up in a few different places, thanks to a diplomat parent. But the...

2 days ago | musebyclios.com | Amy Corr

From Gut Asia and photographer Ale Burset April 23, 2025 11:45 am 2 min read In the Land of the Rising Sun, most residents—98 percent—are vitamin D deficient. Corona—a brand that’s synonymous with light and the outdoors—is seeking to grow its presence in Japan through a print campaign highlighting the unexpected beauty a little sun exposure can provide. Photographed by Ale Burset, the OOH ads from Gut Asia feature “Impossible Plants” poking through concrete and tiles, coupled with the line,...

3 days ago | musebyclios.com | Amy Corr

700 of 5,000 covers appear April 22, 2025 10:45 am 4 min read The New Yorker is celebrating its 100th anniversary with a video that encapsulates the mag’s impact on creativity and culture while also asserting the importance of journalistic integrity in a world rife with misinformation. “Everything, Covered—100 Years of The New Yorker,” created by Le Truc and Roof, is set to Gershwin’s “Rhapsody in Blue,” which also just hit the century mark. Roughly 700 of the publications 5,000 covers...

3 days ago | musebyclios.com | Amy Corr

Repping Vietnam India, Iraq and the Netherlands April 22, 2025 5:00 am 2 min read Below, we explore some great work, curated by Muse sibling Ads of the World. The latest spot for the Dutch e-commerce brand unleashes a surprising splash of spring with a hilariously muddy twist. Directed by Oskar Bård, the film follows a woman so dazzled by the season’s sunshine that she accidentally drenches her neighbor in mud. Bård insisted on using real mud for a fully authentic shot. The actor endured four...

4 days ago | musebyclios.com | Amy Corr

It's the only approved form of 'ghosting' April 21, 2025 10:25 am 1 min read The latest Fiverr campaign illustrates the things AI can’t do while highlighting how it can help freelancers work smarter not harder. A 1:45 extended vid stars Brett Gelman from Stranger Thing sand Sydney Cole Alexander from Severance. He portrays an AI that’s fast but unable to provide a human touch for the content he churns out. She’s human, and looking to attract clients for her illustrating work. She trains AI to...