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1 week ago | 
musebyclios.com | David Gianatasio
'I'm telling you, our city has changed.
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1 week ago | 
musebyclios.com | David Gianatasio
It's all about boosting your cultural connection relevance June 17, 2025 8:00 am 5 min read In the entertainment industry, genre is fundamentally important for emerging production houses. Understanding and using genre can help creators navigate the complex industry landscape and stand out in a crowded market. It can help with a framework for storytelling, finance and marketing. The American Film Market organization, for example, estimates that horror is one of the most profitable areas in...
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1 week ago | 
musebyclios.com | David Gianatasio
So everyone goes berserk, of course June 17, 2025 6:09 am 2 min read Society’s inhibitions run amok in a campy spot from DoorDash-owned local commerce company Wolt, much to the dismay of Owen Wilson. One sunny day, Owen explains that Wolt+ membership eliminates worry about grocery delivery. Suddenly, everyone goes cray. Movers let a picture window smash to the ground, the letter carrier tosses everyone’s mail into the street, some woman vandalizes a random vehicle and Wilson’s next-door...
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1 week ago | 
musebyclios.com | David Gianatasio
Let's all sing along: 'Click! Click! Click!' June 16, 2025 1:00 pm 1 min read Watch the :35 below, and you can say you’ve seen a commercial inspired by an Australian folk song. Thanks, Squarespace! For a big push Down Under, the website maker adapted “Click Go the Shears”—about sheep shearing, of all things—for a throwback spot produced in-house with Blinkink director Zach Tavel. Here, it’s all about trade pros like carpenters, gardeners and landscapers using the service to build a strong...
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1 week ago | 
musebyclios.com | Shahnaz Mahmud
Expressions of culture and creativity June 16, 2025 1:00 am 2 min read Samuel is a consulting creative director, running his own studio based in Stockholm. He began his career in London, spending seven years at various agencies, including Fallon, working on acclaimed campaigns for major brands. In 2009, he joined Forsman & Bodenfors, contributing for nine years to its global creative success. Since 2019, he has run his own consultancy, leading projects for brands like H&M, Polestar and Peak...
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1 week ago | 
musebyclios.com | David Gianatasio
Generations collide or something June 16, 2025 10:00 am 1 min read Ryan Reynolds swears he’s no Baby Boomer: “I’m square in the middle of Gen X!” But Sydney Robinson—creator of The Group Chat of TikTok—isn’t buying it. The pair text and riff, riff and text in a fresh spot from Maximum Effort. “The ad marks a full-circle moment for Sydney, whose rise to internet fame came from mimicking chaotic group chats—and now, she’s playing off one of Hollywood’s most famous multitaskers in a national...
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1 week ago | 
musebyclios.com | David Gianatasio
Undersea antics from Jung Von Matt June 16, 2025 9:00 am 1 min read What does a waltzing octopus have to do with BMW vehicles? In truth, nothing. But that didn’t stop Jung Von Matt from making an amusing spot that’s gone viral with almost 6 million views in just a few days. The denizen of the deep uses its eight legs (arms? appendages?) to gracefully pirouette across the ocean floor. Narration ties its moves to the features of BMW’s Heart of Joy central control system. Not much of a...
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1 week ago | 
musebyclios.com | David Gianatasio
Google Pixel x more great work from Europe June 16, 2025 8:15 am 2 min read Alongside Jung von Matt, Google Pixel celebrates the DFB (that’s the German women’s national soccer team), with “Football of a New Generation.” The campaign juxtaposes rigorous but playful training with the setting of an elegant manor, positioning the women’s team as heirs to a great dynasty. The work is packed with pop-culture references, setting today’s DFB apart as stylishly empowered and modern. It’s work that’s...
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1 week ago | 
musebyclios.com | Shahnaz Mahmud
The world is her oyster June 16, 2025 12:00 am A seasoned strategist with 10+ years of experience, Alexis is currently social lead of Anomaly’s New York office. We spent two minutes with Alexis to learn more about her background, her creative inspirations and recent work she’s admired. I was born in New York (shout out to Queens) but I spent most of my childhood years in New Jersey. As much as I thank and love N.J. for everything, I’m a New Yorker at heart. I came back to the state for...
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2 weeks ago | 
musebyclios.com | David Gianatasio
Here, the focus is on food June 14, 2025 8:00 am 1 min read No names, please. In a big summer push, Pepsi lampoons Coca-Cola’s famous, recently revived campaign that slaps monikers on cans and bottles. “Share a Coke” features names on product packaging. “Share a Pepsi,” launched this week, pairs the brand’s zero-sugar cola with hot dogs, hamburgers, pizza, tamales and wings. We like this approach because it goofs on Coke’s happy-happy name game while plugging into that campaign’s energy to...