Amy Houston

1 day ago | thedrum.com | Amy Houston

Building on its 163-year legacy, Martini is introducing its latest spritz offering with Jonathan Bailey as brand ambassador. ‘Off Script’ is part of the ‘Dare to Be’ campaign and was captured across sun-drenched southern Italy. The hero ad was directed by Bugsy Riverbank-Steel and captured in stills by Jason Hetherington. It sees Bailey trading his script for a spritz, blending tongue-in-cheek self-awareness with stylish Italian flair. Want to go deeper?

1 day ago | thedrum.com | Amy Houston

Not one to let old rivalries lie, Burger King has fired back. With a cheeky new campaign developed by BBH, the brand positions the Whopper as the nemesis to McDonald’s latest creation. In a bold move, a digital advertising van was stationed directly in front of a McDonald’s outdoor ad site, cementing Burger King’s playful jab. According to Burger King, it’s a tongue-in-cheek reminder that while the Big Arch may be new, the Whopper has been “ruling the grill since 1954.” Want to go deeper?

1 day ago | thedrum.com | Amy Houston

JD Sports has introduced a refreshed and cohesive brand identity, marking a first for the retailer as it continues to expand across the UK, Europe, the US and the APAC region. Created by ad agency Uncommon, the new identity is built around the concept ‘Forever Forward’ and features a lock-up intentionally angled by 10 degrees to represent constant forward momentum. With its roots in youth culture, the new design will be rolled out globally over the next few years, with multiple evolutions planned.

2 days ago | thedrum.com | Amy Houston

Acclaimed Academy Films director Billy Boyd-Cape, in collaboration with VCCP’s global content studio, Girl&Bear, brought the campaign to life. “We wanted to capture the way time stretches in those big moments – when one serve or one decision could change everything,” explained Chris Birch and Jonny Parker, chief creative officers at VCCP. “Sport delivers those moments in technicolor and Wimbledon is the cultural high point of the summer.

2 days ago | thedrum.com | Amy Houston

The short opens on a tennis match where one player is armed with a racket and the other is none other than Real Madrid striker Endrick, playing an unexpected match of football tennis. In a surreal twist, the game is shown to be taking place in a New Balance shoe box, with a life-sized Endrick then revealed to be watching on, alongside his real-life partner, model Gabriely Miranda, from the comfort of an upscale country club. Want to go deeper?