Amy Houston

4 days ago | thedrum.com | Amy Houston

As the creative world gears up for the annual Cannes Lions festival, we asked some of the industry’s leading voices what they expect and hope to see this year. From bold predictions to wishful thinking, their responses reveal a mix of optimism and critique. Purpose-driven campaigns, smarter applications of AI and a welcome return of wit are all expected to dominate the conversation once again. But beyond these buzzwords, many are calling for a broader perspective and looking to be surprised.

4 days ago | thedrum.com | Amy Houston

For 18 months, London-based 20Something has worked closely with Omidyar Network, established by eBay’s Pierre Omidyar, on an updated visual identity. Founded in 2004 by Omidyar and his wife Pam, the network has committed billions of dollars to non-profit organizations worldwide. The new look has been inspired by the notion that “technological innovation shouldn’t come at the cost of humanity”, according to the agency. Want to go deeper?

4 days ago | thedrum.com | Amy Houston

Titled ‘Have a Ball,’ the work from ad agency Dude London hopes to inject a dose of joy into the sport by taking it back to its origins. The short documentary-style film celebrates grassroots play in public spaces, streets and parks, as well as the community spirit that brings and the joy of having the ball at your feet. The spot also reveals a surprising statistic: on average, Premier League players hold the ball for only 109 seconds a game.

6 days ago | thedrum.com | Amy Houston

Marks & Spencer has unveiled its summer campaign, soundtracked by American pop-punkers Blink-182’s All The Small Things. In a nod to the band’s famous video for the song, the ad spot opens with a family getting off a plane. Want to go deeper? Ask The Drum “It’s the small moments, tucked between big plans, that often feel the most memorable,” says Kirsty Minns, partner at Mother Design.

1 week ago | thedrum.com | Amy Houston

After launching its lower body spray earlier this year, Lynx has now unveiled the next phase of its campaign from ad agency Lola Mullen Lowe: scratch and sniff billboards. At first glance, they look like classic underwear ads: black and white, sculpted abs, tight boxer briefs. But printed directly onto the briefs is something unexpected: scented ink. By rubbing the prints, actual fragrance comes through which turns the billboard into an instant product demo. “Our audience has evolved.