Amy Houston

6 days ago | thedrum.com | Amy Houston

As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition ‘Miracle Can’ to mark the 20th anniversary of the ‘Miracle of 2005’ football match. The game is often hailed as the best match of all time and saw Liverpool FC overcome a 3-0 deficit at halftime to lift the Champion's League trophy following a nerve-wracking penalty shootout. To mark the occasion the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film.

1 week ago | thedrum.com | Amy Houston

Peperami’s latest campaign to promote its chicken skewers sees the brand’s recognizable (and loud) mascot back on TV screens. The ad opens in a flat, beige kitchen, entirely made of cardboard. A dull-eyed cardboard man gnaws at equally lifeless chicken snacks. Suddenly, the Animal smashes through the wall, tearing into the scene with wild-eyed fury.

1 week ago | thedrum.com | Amy Houston

Yann-Gael Cobigo’s path into advertising wasn’t exactly planned. Initially drawn to product design, he quickly realized that the math-heavy curriculum wasn’t the right fit. Coming from a family outside the creative industries, he had little exposure to what jobs were available. Instead, he pursued a course in visual communication, which leaned more toward graphic design than traditional advertising. What is an art director?

1 week ago | thedrum.com | Amy Houston

In its first work for Rubicon since winning a suite of brands from the AG Barr portfolio earlier this year, the fizzy drink’s new ad is showcasing its ‘confident’ side. This spirit is brought to life through a multi-channel campaign spanning a host of media, all planned by the7stars, from large-format out-of-home placements, including bus wraps in Manchester, Glasgow and Birmingham to integrated social aspects. Want to go deeper?

1 week ago | thedrum.com | Amy Houston

Following widespread reports today that GroupM will be rebranded as WPP Media, chief executive Brian Lesser penned an internal memo acknowledging the company will be “moving to a single operating model that brings the best of GroupM to our clients, with one voice in the market, and more opportunity for our people.” In the note, seen by The Drum, Lesser writes that the business’s success relies on it becoming “a stronger, more connected company” but warns this will require “difficult...