The Drum

The Drum serves as an international media platform and holds the title of the largest marketing website in Europe.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#100714

United Kingdom

#14525

Business and Consumer Services/Marketing and Advertising

#99

Traffic sources

Monthly visitors

Articles

Here’s what adland ecpects to win big at Cannes Lions this year

3 days ago | thedrum.com | Amy Houston

As the creative world gears up for the annual Cannes Lions festival, we asked some of the industry’s leading voices what they expect and hope to see this year. From bold predictions to wishful thinking, their responses reveal a mix of optimism and critique. Purpose-driven campaigns, smarter applications of AI and a welcome return of wit are all expected to dominate the conversation once again. But beyond these buzzwords, many are calling for a broader perspective and looking to be surprised.
eBay founder Pierre Omidyar’s philanthropic network unveils new visual identity

3 days ago | thedrum.com | Amy Houston

For 18 months, London-based 20Something has worked closely with Omidyar Network, established by eBay’s Pierre Omidyar, on an updated visual identity. Founded in 2004 by Omidyar and his wife Pam, the network has committed billions of dollars to non-profit organizations worldwide. The new look has been inspired by the notion that “technological innovation shouldn’t come at the cost of humanity”, according to the agency. Want to go deeper?
Marketing as stress relief: Kofi Amoo-Gottfried’s unorthodox growth playbook

3 days ago | thedrum.com | Gordon Young

Kofi Amoo-Gottfried didn’t stumble into marketing; he recognized its power early. Growing up in Ghana, he watched brands such as Coca-Cola weave themselves into daily life not through flashy ads but by doing something useful. “You’d see branded umbrellas shading women at the market from the sun,” he says.
Matt Scheckner: the man who made Advertising Week matter

3 days ago | thedrum.com | Gordon Young

Matt Scheckner has a knack for ending up in the wrong place and turning it into the right one. It’s a trait that’s defined his career ever since he wandered through City Hall as a college graduate, hoping for a job with nothing but a newspaper clipping from his mum and a sense of curiosity. “There was no internet, so I literally went to City Hall and got sent to the wrong place three times,” he remembers.
Ad of the Day: Puma unveils new official match ball with surprising statistic

3 days ago | thedrum.com | Amy Houston

Titled ‘Have a Ball,’ the work from ad agency Dude London hopes to inject a dose of joy into the sport by taking it back to its origins. The short documentary-style film celebrates grassroots play in public spaces, streets and parks, as well as the community spirit that brings and the joy of having the ball at your feet. The spot also reveals a surprising statistic: on average, Premier League players hold the ball for only 109 seconds a game.
Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

3 days ago | thedrum.com | Maria Greaves

Identity-based ads are losing their grip. Outdated tech and irrelevant targeting are driving users to ad blockers – and away from brands that just don’t get it. Little wonder that 66% of UK and US consumers say most digital ads they’re exposed to aren’t relevant to them. As signal loss continues to proliferate, and behavioral targeting fails to keep up with fast-changing consumers, advertisers are presented with a once in a generation opportunity to reimagine how they operate and do things better.
What can we expect from Jony Ive-OpenAI partnership?

4 days ago | thedrum.com | Tom Banks

For all the hype surrounding former Apple chief design officer Jony Ive joining OpenAI, his position does present a level of personal influence that will likely shape the product development and associated services of the company. The direction these products will take falls tantalizingly beyond speculation, yet when we look at Ive’s career trajectory and, in general, the power of placing a designer at the heart of a business, it’s easy to see why the news amounts to something.
Ad of the Day: Blink-182 soundtrack M&S summer spot

4 days ago | thedrum.com | Amy Houston

Marks & Spencer has unveiled its summer campaign, soundtracked by American pop-punkers Blink-182’s All The Small Things. In a nod to the band’s famous video for the song, the ad spot opens with a family getting off a plane. Want to go deeper? Ask The Drum “It’s the small moments, tucked between big plans, that often feel the most memorable,” says Kirsty Minns, partner at Mother Design.
Ad of the Day: Lynx unveils scratch and sniff balls billboard

1 week ago | thedrum.com | Amy Houston

After launching its lower body spray earlier this year, Lynx has now unveiled the next phase of its campaign from ad agency Lola Mullen Lowe: scratch and sniff billboards. At first glance, they look like classic underwear ads: black and white, sculpted abs, tight boxer briefs. But printed directly onto the briefs is something unexpected: scented ink. By rubbing the prints, actual fragrance comes through which turns the billboard into an instant product demo. “Our audience has evolved.
Eye eye: how smart brands are rewriting the rules of retail visibility

1 week ago | thedrum.com | Maria Greaves

In a marketing world captivated by shiny new AI tools, hyper-targeting, and real-time personalization, it’s easy to assume that creative innovation must be digital to be effective. But amid all the tech and tools talk, simple solutions – grounded in timeless, behavioral insight – are also driving the most meaningful shifts in brand engagement. And when it comes to retail, these are often off-the-shelf marketing truths. Retail has always been a battleground for visibility. The most valuable space?