The Drum
The Drum serves as an international media platform and holds the title of the largest marketing website in Europe.
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Articles
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3 days ago |
thedrum.com | Amy Houston
As the creative world gears up for the annual Cannes Lions festival, we asked some of the industry’s leading voices what they expect and hope to see this year. From bold predictions to wishful thinking, their responses reveal a mix of optimism and critique. Purpose-driven campaigns, smarter applications of AI and a welcome return of wit are all expected to dominate the conversation once again. But beyond these buzzwords, many are calling for a broader perspective and looking to be surprised.
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3 days ago |
thedrum.com | Amy Houston
For 18 months, London-based 20Something has worked closely with Omidyar Network, established by eBay’s Pierre Omidyar, on an updated visual identity. Founded in 2004 by Omidyar and his wife Pam, the network has committed billions of dollars to non-profit organizations worldwide. The new look has been inspired by the notion that “technological innovation shouldn’t come at the cost of humanity”, according to the agency. Want to go deeper?
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3 days ago |
thedrum.com | Gordon Young
Kofi Amoo-Gottfried didn’t stumble into marketing; he recognized its power early. Growing up in Ghana, he watched brands such as Coca-Cola weave themselves into daily life not through flashy ads but by doing something useful. “You’d see branded umbrellas shading women at the market from the sun,” he says.
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3 days ago |
thedrum.com | Gordon Young
Matt Scheckner has a knack for ending up in the wrong place and turning it into the right one. It’s a trait that’s defined his career ever since he wandered through City Hall as a college graduate, hoping for a job with nothing but a newspaper clipping from his mum and a sense of curiosity. “There was no internet, so I literally went to City Hall and got sent to the wrong place three times,” he remembers.
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3 days ago |
thedrum.com | Amy Houston
Titled ‘Have a Ball,’ the work from ad agency Dude London hopes to inject a dose of joy into the sport by taking it back to its origins. The short documentary-style film celebrates grassroots play in public spaces, streets and parks, as well as the community spirit that brings and the joy of having the ball at your feet. The spot also reveals a surprising statistic: on average, Premier League players hold the ball for only 109 seconds a game.
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