The Drum

5 days ago | thedrum.com | Jenni Baker

“We called it the Social Bowl.” That’s how Jackelyn Keller, chief marketing officer at Comscore, describes this year’s Super Bowl, where nine of the top 10 posts came from TikTok, even when the app wasn’t downloadable in some places. It’s a bold reminder that digital and social communities are the new primetime, and turning a blind eye could mean losing cultural relevance with the social “heartbeat of America”.

5 days ago | thedrum.com | Tom Banks

Autodesk will launch a global campaign created by its new agency of record, Giant Spoon, during Game Two of the NBA Playoffs. It features actor Tony Hale, who plays God. In a 60-second spot, Hales’s character playfully draws parallels between his own divine powers and human design achievements aided by Autodesk products. Want to go deeper?

5 days ago | thedrum.com | Gordon Young

American footwear brand Merrell is on a mission to get people outdoors and when The Drum sits down with VP of digital marketing Jane Smith at the judging of The Drum Awards for Marketing Americas, she gives us a glimpse into the brand’s evolving strategy: one that leans into AI without losing sight of nature. For a company that makes hiking boots, you’d think the terrain was predictable.

5 days ago | thedrum.com | Amy Houston

As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition ‘Miracle Can’ to mark the 20th anniversary of the ‘Miracle of 2005’ football match. The game is often hailed as the best match of all time and saw Liverpool FC overcome a 3-0 deficit at halftime to lift the Champion's League trophy following a nerve-wracking penalty shootout. To mark the occasion the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film.

6 days ago | thedrum.com | Jenni Baker

At Possible, marketers were buzzing about personalization, omnichannel storytelling and next-gen customer experiences. But behind the hype lies a harder truth: delivering all that at scale often still depends on messy back-end processes, overworked ops teams, and tech stacks held together by spreadsheets and swivel chairs.