The Drum

The Drum serves as an international media platform and holds the title of the largest marketing website in Europe.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#118863

United Kingdom

#19507

Business and Consumer Services/Marketing and Advertising

#121

Traffic sources

Monthly visitors

Articles

Martini partners with Jonathan Bailey for ‘Dare to Be’ campaign

20 hours ago | thedrum.com | Amy Houston

Building on its 163-year legacy, Martini is introducing its latest spritz offering with Jonathan Bailey as brand ambassador. ‘Off Script’ is part of the ‘Dare to Be’ campaign and was captured across sun-drenched southern Italy. The hero ad was directed by Bugsy Riverbank-Steel and captured in stills by Jason Hetherington. It sees Bailey trading his script for a spritz, blending tongue-in-cheek self-awareness with stylish Italian flair. Want to go deeper?
Burger King trolls McDonald’s by throwing shade on the Big Arch burger

23 hours ago | thedrum.com | Amy Houston

Not one to let old rivalries lie, Burger King has fired back. With a cheeky new campaign developed by BBH, the brand positions the Whopper as the nemesis to McDonald’s latest creation. In a bold move, a digital advertising van was stationed directly in front of a McDonald’s outdoor ad site, cementing Burger King’s playful jab. According to Burger King, it’s a tongue-in-cheek reminder that while the Big Arch may be new, the Whopper has been “ruling the grill since 1954.” Want to go deeper?
JD Sports unveils new ‘Forever Forward’ brand identity

23 hours ago | thedrum.com | Amy Houston

JD Sports has introduced a refreshed and cohesive brand identity, marking a first for the retailer as it continues to expand across the UK, Europe, the US and the APAC region. Created by ad agency Uncommon, the new identity is built around the concept ‘Forever Forward’ and features a lock-up intentionally angled by 10 degrees to represent constant forward momentum. With its roots in youth culture, the new design will be rolled out globally over the next few years, with multiple evolutions planned.
Frances Tiafoe stars in VCCP’s first Barclays campaign

2 days ago | thedrum.com | Amy Houston

Acclaimed Academy Films director Billy Boyd-Cape, in collaboration with VCCP’s global content studio, Girl&Bear, brought the campaign to life. “We wanted to capture the way time stretches in those big moments – when one serve or one decision could change everything,” explained Chris Birch and Jonny Parker, chief creative officers at VCCP. “Sport delivers those moments in technicolor and Wimbledon is the cultural high point of the summer.
Ad of the Day: New Balance enlists Jack Harlow, Endrick and Gabriely Miranda

2 days ago | thedrum.com | Amy Houston

The short opens on a tennis match where one player is armed with a racket and the other is none other than Real Madrid striker Endrick, playing an unexpected match of football tennis. In a surreal twist, the game is shown to be taking place in a New Balance shoe box, with a life-sized Endrick then revealed to be watching on, alongside his real-life partner, model Gabriely Miranda, from the comfort of an upscale country club. Want to go deeper?
Ad of the Day: Hinge mascot meets a messy end

3 days ago | thedrum.com | Amy Houston

With its promise that it’s designed to be deleted, Hinge has unveiled a new campaign where its mascot, once again, meets a fatal end. ‘Where Hinge Ends, We begin’ follows a couple from the start of their blossoming relationship right through to the moment they each decide to delete the dating app from their phones and be exclusive. Sadly, this is not good news for little Hingie, the Hinge mascot. Want to go deeper?
Ad of the Day: Giant bobbleheads cruise on cars for Turtle Wax

4 days ago | thedrum.com | Amy Houston

A bold campaign from Turtle Wax has turned cars into bobbleheads and cruised them around town. Why? The car wax brand believes that when your car looks gleaming, you feel good and want others to notice. ‘You Are How You Car’ first launched across the US, UK and India, and kicks off with two TV spots – dubbed ‘Pamper’ and ‘Face It’ – that capture car lovers who are proud of their vehicles.
Can promotion personalization reverse ‘vicious circle’ of mass discounts?

5 days ago | thedrum.com | Sam Anderson

If the marketing era we’re in now is ‘rapid AI adoption,’ the age within that era we find ourselves in right now is probably ‘personalization at scale,’ a golden goose that the industry feels is suddenly within grasp. And it’s a golden goose that everybody’s chasing: software giants such as Adobe, advertising giants including WPP and Publicis, plus pretty much everybody else.
Brands need to ditch silo approach, says Rapp UK boss Gabby Ludzker

1 week ago | thedrum.com | Richard Draycott

In an era where marketers are being pushed to deliver creative that cuts through and builds brand while simultaneously delivering prompt performance and return on investment, Rapp UK CEO Gabby Ludzker is challenging agency orthodoxy with a vision that’s both emotionally intelligent and technologically progressive.
‘It’s not your brand, it’s the consumer’s,’ says Philips marketing chief Josefien Olij

1 week ago | thedrum.com | Richard Draycott

In today’s brand-centric age, where consumers demand relevance and accountability, head of marketing at Philips, Josefien Olij, reframes the role of the brand marketer as much more than a messenger – it’s all about custodianship. “When you join a company, you take on the responsibility of the brand to leave it in a better condition than how you found it,” she says, outlining a vision of marketing rooted in trust, legacy and human-centered value.