Anay Mridul

2 weeks ago | greenqueen.com.hk | Anay Mridul

5 Mins ReadIn 2024, nearly every American household that bought a vegan burger also purchased conventional meat, highlighting how exclusively plant-based eating is still niche. Meat alternative makers’ target consumer is neither vegan nor omnivore – instead, it’s somewhere in between. “Approximately over a hundred million US people fit the broad term of flexitarians. They are cross-eating,” suggests one industry leader.

2 weeks ago | greenqueen.com.hk | Anay Mridul

5 Mins ReadThe conversation surrounding ultra-processed foods (UPFs) in the US is about to be taken up a notch, with the country’s food regulator reportedly looking to create a definition for such products. The Food and Drug Administration (FDA) is hoping that its description would encourage companies to label their offerings as ‘non-ultra-processed’ the same way products are marketed as sugar- or fat-free. “We do not see ultra-processed foods as foods to be banned.

2 weeks ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadGenerally speaking, we’re excited by agrifood tech innovations that help keep our food system within planetary boundaries. From AI-driven seed-breeding, biological crop inputs and protection to yield forecasting, low-emission food or preventing food waste – if it helps us grow more with less, whilst reducing waste and regenerating ecosystems, we’re paying attention.

2 weeks ago | greenqueen.com.hk | Anay Mridul

9 Mins ReadWith China’s protein consumption surpassing that of the US, and a majority of it coming from plants, the potential for a Veganuary-style campaign has never been riper. With its inaugural drive done in March of this year, the China Vegan Society talks to Green Queen about the potential for a plant-based diet shift in its home country. According to a 2024 survey, when Chinese consumers are informed of the benefits of a vegan diet, 98% say they’ll eat more of these foods.

2 weeks ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadAlready working with some of the world’s largest food and beverage companies, Israeli startup Tastewise has raised $50M in Series B funding to scale its AI-led marketing platform. The company analyses over 75 billion social media posts, a trillion online recipes, and a trove of reviews, grocery, and restaurant data to inform sales materials, campaigns, and product and menu development, helping businesses save food waste through successful product launches.