Green Queen

Green Queen aims to motivate and assist individuals in Hong Kong who are looking to lead a healthier lifestyle. You can rely on Green Queen to provide a well-organized selection of health and wellness resources in the city. For all things eco-friendly, sustainable, organic, and health-focused in Hong Kong, Green Queen is your go-to expert.

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What is Epogee, the Novel Fat Maker Sparking UPF Controversy & A Protein Bar War?

1 week ago | greenqueen.com.hk | Anay Mridul

5 Mins ReadWhat was supposed to be a celebratory week for David Protein, the TikTok-famous protein bar startup, quickly turned sour. The New York-based firm had just closed a $75M Series A round and acquired Epogee, the exclusive manufacturer of a novel plant-based fat that drastically reduces calories, a key component of David’s protein bars.
Israeli Startup Unveils AI-Powered 'Natural' GLP-1 Peptide to Rival Ozempic

1 week ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadCan a bioactive peptide revolutionise a food industry already shaken up by the Ozempic boom? Lembas, a startup born out of Tel Aviv, is betting on that with GLP-1 Edge, a CPG-ready ingredient that triggers the GLP-1 hormone in the body and naturally regulates appetite. The firm has just emerged from stealth with an oversubscribed $3.6M pre-seed funding round led by Flora Ventures, which also incubated Lembas.
This Project is Helping Brazilian Ranchers Switch to Plant-Based Farming

1 week ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadAn age-old gripe about the calls to diversify our protein sources is how it will impact the people at the heart of the food system: the farmers. For many, farming livestock is all they’ve known, and they’re experts at it. It’s their main source of income and the base of their business relationships. But it comes at great costs: to the planet, and eventually themselves.
Vegetarians Tend to Be More Nonconformist, Less Benevolent Than Meat-Eaters: Study

1 week ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadVegetarians have a different worldview from meat-eaters, though not necessarily in the way you think. Yes, people who don’t eat meat tend to be more sensitive to the pain and suffering of animals and threats to the environment, but their awareness does not reflect the “basic human value of benevolence”, or at least a certain definition of it, according to a new study. Instead, vegetarians are independent thinkers who value personal choice and possess more grit than omnivores.
Pangaia Debuts Activewear Collection with Bio-Based Nylon & Mostly Fossil-Free Elastane

2 weeks ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadTo reduce the clothing industry’s reliance on fossil fuels, eco fashion firm Pangaia has teamed up with two sustainable material makers for its latest collection. The London-based company has introduced what it claims is its “most advanced” sportswear collection to date. Titled 365 Seamless Activewear, it combines a 100% bio-based nylon alternative with an elastane innovation that delivers significant sustainability wins over conventional spandex.
An Impossible Burger Blended with Beef? CEO Hints at Move Amid Category Struggles

2 weeks ago | greenqueen.com.hk | Anay Mridul

5 Mins ReadIn 2024, nearly every American household that bought a vegan burger also purchased conventional meat, highlighting how exclusively plant-based eating is still niche. Meat alternative makers’ target consumer is neither vegan nor omnivore – instead, it’s somewhere in between. “Approximately over a hundred million US people fit the broad term of flexitarians. They are cross-eating,” suggests one industry leader.
US FDA to Develop Definition of Ultra-Processed Foods

2 weeks ago | greenqueen.com.hk | Anay Mridul

5 Mins ReadThe conversation surrounding ultra-processed foods (UPFs) in the US is about to be taken up a notch, with the country’s food regulator reportedly looking to create a definition for such products. The Food and Drug Administration (FDA) is hoping that its description would encourage companies to label their offerings as ‘non-ultra-processed’ the same way products are marketed as sugar- or fat-free. “We do not see ultra-processed foods as foods to be banned.
5 Minutes with A Future Food VC: Future Food Fund's Silla Scheepens

2 weeks ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadGenerally speaking, we’re excited by agrifood tech innovations that help keep our food system within planetary boundaries. From AI-driven seed-breeding, biological crop inputs and protection to yield forecasting, low-emission food or preventing food waste – if it helps us grow more with less, whilst reducing waste and regenerating ecosystems, we’re paying attention.
V-March Interview: Meet the Team Behind the Campaign That Helps Chinese People Go Vegan

2 weeks ago | greenqueen.com.hk | Anay Mridul

9 Mins ReadWith China’s protein consumption surpassing that of the US, and a majority of it coming from plants, the potential for a Veganuary-style campaign has never been riper. With its inaugural drive done in March of this year, the China Vegan Society talks to Green Queen about the potential for a plant-based diet shift in its home country. According to a 2024 survey, when Chinese consumers are informed of the benefits of a vegan diet, 98% say they’ll eat more of these foods.
Tastewise Raises $50M to Scale AI Platform That Helps Food Companies Cut Waste

2 weeks ago | greenqueen.com.hk | Anay Mridul

4 Mins ReadAlready working with some of the world’s largest food and beverage companies, Israeli startup Tastewise has raised $50M in Series B funding to scale its AI-led marketing platform. The company analyses over 75 billion social media posts, a trillion online recipes, and a trove of reviews, grocery, and restaurant data to inform sales materials, campaigns, and product and menu development, helping businesses save food waste through successful product launches.