Andrea Palmer

Jan 24, 2025 | adweek.com | Andrea Palmer

The rapid pace of disruption continues to redefine healthcare marketing, with 2025 poised to bring even greater shifts. From advancing technologies to evolving consumer expectations, these changes offer a clear opportunity to modernize strategies, elevate experiences, and unite efforts for better patient outcomes. The dispersion of authority has opened greater opportunities for peer-to-peer health influencers to connect with audiences and share relevant messaging.

Oct 30, 2023 | fiercepharma.com | Andrea Palmer

The media marketplace’s shifting dynamics have reached tectonic proportion with reshuffles at emergent platforms and effects of union strikes shaking up media’s Grand Dame – Hollywood. Despite the myriad instabilities, the coming year may be defined by a single Disruptor: AI. AI doesn’t live in a channel; it’s an industry disruptor across search, publishing, and more. AI will provide value to the end user—and will certainly impact all channels.

Sep 14, 2023 | forbes.com | Andrea Palmer

How To Shift From Marketing To Storytelling In Healthcare MarketingConsumers make purchasing decisions by weighing multiple considerations, be it price, availability or brand preference. However, recent research has indicated that emotional response is by far the most important factor pushing consumers to buy. According to Gallup research, 70% of purchasing decisions may be unconscious, driven primarily by emotions.

Aug 24, 2023 | forbes.com | Andrea Palmer

Andrea Palmer, President, Publicis Health Media. The recent prominence of AI tools such as ChatGPT has raised questions about their utility across industries in the long term. Certainly, myriad applications have sprouted, creating everything from grocery lists to undergraduate term papers. But as major publishers eye its utility, marketers are growing concerned about how a resulting surge of AI-generated content might impact the advertising marketplace.

Jun 23, 2023 | es-us.finanzas.yahoo.com | Alison Greenberg |Raye Parris |Grace Wickerson |Andrea Palmer

Last month, Tori Bowie, an Olympic medalist who was named the fastest woman on Earth in 2017, died in childbirth along with her daughter in her Florida home. Bowie’s death is yet another stagnant reminder of the rising maternal mortality rate–and that Black women in America . Worse, in our nation’s largest city of New York, Black birthing people die at eight to 12 times the rate of white mothers. Nobody is safe.