Andrew Byrd

1 week ago | admonsters.com | Andrew Byrd

When Jasper Liu, senior programmatic yield analyst at Daily Mail, tells friends what he does for a living, he’s used to getting a few blank stares. “I can’t just say I do programmatic,” he said. “So I tell them, ‘Whenever you see an ad on a webpage, I’m like a trader behind the scenes.’”It’s an unexpectedly cool analogy that instantly clicks—instead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page.

2 weeks ago | admonsters.com | Andrew Byrd

Greetings Monsters,No matter what side of the political spectrum you sit on, the last couple of months in this country have felt like a frenzy. It feels like almost every day a piece of news drops that can drastically change major structures and policies in the US. The most recent catalysts of chaos are President Trump’s tariffs, which hit the global economy this week like a shockwave.

2 weeks ago | admonsters.com | Andrew Byrd

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disney’s VP of ad operations, says that, for him, it felt like a natural evolution. Bobby Noble was always fascinated by the psychology behind consumer behavior. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the company’s first ad operations manager.

2 weeks ago | admonsters.com | Andrew Byrd

The Guardian US announced its adoption of The Trade Desk’s OpenPath at the AdMonsters Sell Side Summit in Fort Lauderdale last month. We conducted a follow-up interview with Sara Badler, chief advertising officer for North America at The Guardian US to find out how the product streamlines its programmatic buying. The programmatic supply chain is oversaturated and complicated. The industry has heard this many times, and there are many reasons why.

2 weeks ago | admonsters.com | Andrew Byrd

Greetings Monsters,For this week’s newsletter, we’re talking about antitrust regulations, EU vs. US trade wars and big tech fines. It might sound like I’m describing the plot of the next Christopher Nolan film, but believe me: Ad tech can be blockbuster exciting, too. Before we dive into the drama, though, you’ll need to know about the EU’s Digital Markets Act (DMA).