Andrew Byrd

1 week ago | admonsters.com | Andrew Byrd

Zip Nguyen leads BBC Studios’ yield strategy with a sharp focus on data, collaboration, and mentorship—proving that long-term impact comes not just from growing revenue, but nurturing the people behind it. If you think yoga and yield optimization don’t mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.

2 weeks ago | admonsters.com | Andrew Byrd

When you think of Las Vegas, you probably don’t think of programmatic, DSPs, incrementality measurement, and brand safety. That's unless you were at AdExchanger’s Programmatic IO conference this week, which dove deep into the programmatic supply chain in the middle of Sin City. I usually write on the publisher side, so I felt like a secret agent among many brands and agencies. And I got some top-secret publisher intel you can deploy on your next programmatic mission.

2 weeks ago | soundsprofitable.com | Andrew Byrd

In just two weeks Part 2 of The Advertising Landscape, focusing on Attention and Trust, will debut in a free webinar with Tom Webster. Registration is open now for the presentation looking into why podcast listeners actually pay attention to ads and why they trust brands they hear about on their favorite podcasts. Attendees will also be the first to receive the new report direct to their email inbox.

2 weeks ago | soundsprofitable.com | Andrew Byrd

Digital audio revenue soars as broadcast radio remains flat by Nathan JollyCommercial Radio & Audio has published a new report using data compiled by analytics firm Milton Data, which covers ad revenue for ARN, SCA, Nova Entertainment, Nine and several smaller Australian outfits. According to the report, Australian commercial radio networks hit $262.1 million AUD in Q1, a 1.2% year-over-year increase. They also have seen their digital audio revenue increase 32.7% year-over-year.

2 weeks ago | admonsters.com | Andrew Byrd

Amazon’s move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.