Andrew Byrd

1 week ago | admonsters.com | Andrew Byrd

If you’ve been tracking the CTV market, you’ve seen rivals clash and alliances form and fracture as platforms build their walled gardens. Well, the partnership between Amazon and Roku is a perfect example of how quickly those garden walls can come tumbling down—at least when there’s enough scale and opportunity to be had by opening up a closed ecosystem. Announced at Cannes Lions on Monday, the deal gives Amazon’s DSP exclusive third-party access to Roku’s audience data.

1 week ago | admonsters.com | Andrew Byrd

If your idea of updating your rate card is just tweaking last quarter’s numbers, you could be overlooking major opportunities—or worse, making costly mistakes. James Deaker, aka “The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates. He’s got plenty of great advice for pubs, no matter how frequently they update their rates.

2 weeks ago | admonsters.com | Andrew Byrd

The ad-blocker war is heating up again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier. While it may have seemed like the ad blockers won, with platforms and publishers considering those audiences a lost cause, YouTube is determined to get back into the fight.

2 weeks ago | admonsters.com | Andrew Byrd

Amanda Gomez shares how the New York Post is going direct to buyers to future-proof revenue and capitalize on its first-party data. Amanda Gomez, SVP of Revenue Operations at the New York Post, spends most of her days buried in spreadsheets, Slack threads and yield reports. But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. “You have to stay on top of it,” she said.

2 weeks ago | admonsters.com | Andrew Byrd

The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team. The newly formed team is tasked with refining The Guardian’s monetization strategy and execution across key international markets.