AdMonsters

AdMonsters specializes in organizing insightful conferences and creating valuable digital content focused on key industry topics. We cover areas such as monetizing across multiple screens, media management, digital analytics, advertising technology, finance in media, and overall digital strategy. So, what's the deal? Simply put, we assist publishers and agencies in navigating the fast-paced digital landscape. AdMonsters actively tracks, simplifies, analyzes, and shares information—our dedicated “Monsters” rely on us for comprehensive insights into ad operations. We affectionately refer to our community members as "Monsters," who are a talented group of tech enthusiasts, revenue experts, operations specialists, and digital innovators. We appreciate them, and they appreciate us right back!

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#731461

United States

#522219

Business and Consumer Services/Online Marketing

#1310

Traffic sources

Monthly visitors

Articles

đźŚŻ Publishers Are Losing Search Traffic To AI, But At Least Google Is In Agony

1 week ago | admonsters.com | Anthony Vargas

Greetings Monsters,The disappearance of once reliable search traffic is an existential threat to publishers. And Google is in a mad dash to make no-click generative AI search the new normal. The Google strategy, as media strategist Eric Seufert describes it, is for AI-enabled search to keep audience engagement locked within its ecosystem and to continually monetize that increased engagement and attention with increasingly personalized ads.
Mentoring Ad Ops And Sales Yields Long-Term Growth, Says BBC Studios’ Zip Nguyen

1 week ago | admonsters.com | Andrew Byrd

Zip Nguyen leads BBC Studios’ yield strategy with a sharp focus on data, collaboration, and mentorship—proving that long-term impact comes not just from growing revenue, but nurturing the people behind it. If you think yoga and yield optimization don’t mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.
đź› ď¸Ź What Happens When Publishers Build the Stack? - AdMonsters

1 week ago | admonsters.com | Lynne D. Johnson

When publishers stop waiting for better tech and start building it themselves, the ad stack starts to shift. This is how Stephanie Layser, Justin Wohl, and Justin Barton are creating tools rooted in lived experience to deliver transparency, control, and better outcomes across the supply chain. Did you catch last weekâ€™s news? Amazon is building a prebid adapter.Â Someone from the AdMonsters community had a hand in making that happen.
What VaynerMedia’s John Terrana Wants You to Understand About Attention

2 weeks ago | admonsters.com | Lynne D. Johnson

John Terrana, President of the Americas and Global Chief Media Officer at VaynerMedia, explains why attention isn’t just a KPI. From TikTok affiliates to YouTube’s overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. At POSSIBLE 2025, we spoke with John Terrana, President of the Americas and Global Chief Media Officer at VaynerMedia, to discuss media’s most valuable currency: attention.
🌯 The Programmatic IO 2025 Publisher Dossier

2 weeks ago | admonsters.com | Andrew Byrd

When you think of Las Vegas, you probably don’t think of programmatic, DSPs, incrementality measurement, and brand safety. That's unless you were at AdExchanger’s Programmatic IO conference this week, which dove deep into the programmatic supply chain in the middle of Sin City. I usually write on the publisher side, so I felt like a secret agent among many brands and agencies. And I got some top-secret publisher intel you can deploy on your next programmatic mission.
Amazon Joins the Prebid Party with Its Own Adapter

2 weeks ago | admonsters.com | Andrew Byrd

Amazon’s move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.
Creativity Isn’t Dead—It’s the Cheat Code - AdMonsters

2 weeks ago | admonsters.com | Lynne D. Johnson

At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments. At POSSIBLE 2025, we caught up with Megan Jones, Digitas’s Chief Media Officer, to discuss scroll culture, AI overload, and what brands do wrong when they chase data but forget the idea.
30 Years In, Yahoo’s Still Got a Signal—and a Strategy - AdMonsters

2 weeks ago | admonsters.com | Lynne D. Johnson

At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn’t mean we should mistake staying power for standing still.
🌯 HBO Max Is Back—But Can Neo Fix the CTV Matrix? - AdMonsters

3 weeks ago | admonsters.com | Andrew Byrd

If a product reverts back to its old name, is it still technically a rebrand? Warner Bros. Discovery (WBD) announced Wednesday that its streaming service Max, which got a lot of flack for dropping its original name, is going back to HBO Max. Many consumers wondered why the streaming company would drop the HBO name that accentuated WBD’s connection to another prestigious player in the TV and film industry. But who am I to judge? I am no film or TV executive.
90 Million Followers Later, Here’s What NowThis Knows About Gen Z

3 weeks ago | admonsters.com | Lynne D. Johnson

NowThis editor-in-chief, Michael Vito Valentino, shares what makes Gen Z tick, how to earn their attention, and why trusting creators is non-negotiable. Michael Vito Valentino has a pulse on what it means to make media that resonates. As Editor-in-Chief at NowThis, he’s tasked with creating programming that meets Gen Z where they are—and where they’re going.