Andy Oakes

England

Managing Director and Publisher at New Digital Age

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Articles

How fake influencers are undermining equity for marginalised creators

4 days ago | newdigitalage.co | Andy Oakes

By Jane Skripnik , a Gen Z media analyst, consultant, and the CEO of Jane’s MediaInfluencer marketing is projected to exceed $24 billion in global spending by the end of 2024 As brands invest more heavily in digital creators, concerns are mounting—not just around return on ad spend, but around authenticity, access, and equity. The commercialisation of influence has created ground for both innovation and exploitation.
UK Advertising returns to Cannes Lions with Government-backed trade mission

2 weeks ago | newdigitalage.co | Andy Oakes

UK Advertising will return to Cannes Lions this June with a Government-backed trade mission, as part of a wider strategy to strengthen the UK’s global position in advertising and accelerate the international growth of its creative industries.
Trinity Talks: James Hanslip, CEO at Content Ignite

2 weeks ago | newdigitalage.co | Andy Oakes

NDA spoke to the sponsors at the recent Trinity Spring Lunch to get their views on where the industry is heading and how they are helping. First up is James Hanslip, CEO of Content IgniteTell us about the problems that Content Ignite solves for publishersAd tech is notoriously complex for publishers. Many are forced to juggle 50+ vendor relationships across Web, Video, and App — leading to inefficiencies, lost revenue, and operational strain. This fragmented model simply isn’t sustainable.
POSSIBLE 2025: Empowering Innovation, Networking, and the Next Generation

1 month ago | newdigitalage.co | Andy Oakes

By Ellie Edwards-Scott, Co-Founder The Advisory Collective & COO & Co-Founder WeGame2 and Trustee of DigilearningLast week, I had the privilege of attending my first POSSIBLE, an event that has left me in no doubt as to why it’s fast becoming an unmissable date in the Advertising, Marketing and Digital Innovation calendar. From the moment the doors opened, it was clear that POSSIBLE was not just about panels and pitches, but about creating real connections that drive the industry forward.
The JobsInAdtech.com May update

1 month ago | newdigitalage.co | Andy Oakes

#-#Used to track user’s interaction with embedded content. Maximum Storage Duration: SessionType: HTML Local Storage__Secure-ROLLOUT_TOKENPendingMaximum Storage Duration: 180 daysType: HTTP CookieiU5q-!O9@$Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: SessionType: HTML Local StorageLAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
POSSIBLE reviews: All the views from Miami Beach

1 month ago | newdigitalage.co | Andy Oakes

Part two of our gathering of views from POSSIBLE 2025, starting with the views of the producer of the event, Christian Muche. Christian Muche, Global President & Co-Founder Beyond Ordinary EventsPOSSIBLE 2025 marked a new milestone in our journey to redefine the global marketing landscape. With over 5,400 attendees, +1,700 year-over-year growth, and 33% brand marketers share, this year’s event delivered unmatched scale, energy, and industry impact.
POSSIBLE reviews: NDA talks to the attendees in Miami

1 month ago | newdigitalage.co | Andy Oakes

NDA was in Miami this week for the POSSIBLE event, which was bigger and better than ever. Andy Oakes gathered the views of some of the attendees. Lou Paskalis, CEO and Founder, AJL AdvisoryPOSSIBLE 2025 delivered on content, community, connections and commerce for those of us in the marketing industry on both the buy side and the sell side.
Welcome to The Niche Corner. It's Lovely Being Here

1 month ago | newdigitalage.co | Andy Oakes

By Doug Zanger, Founder of Indie Agency News This was not intended as an Andy Oakes appreciation post. Yet here we are, swerving directly into it like a rental car at a roundabout. Some context for the curious. Back in 2015, a certain American got the nod to be U.S. editor at The Drum. Shoutout to Stephen Lepitak, Gordon Young, et al., for cracking open the trade journalism door.
The JobsInAdtech.com update

2 months ago | newdigitalage.co | Andy Oakes

By Jon Walsh, co-founder of JobsInAdtech.comTowards the end of the Covid era in 2022, we started to see a significant reduction in headcount at pretty much all of the tech platforms and digital media businesses. I can’t think of one that was immune. All of these companies had got carried away with what they saw as growth through the significant amount of money printing at central banks around the world, and historically low interest rates.
AI will transform marketing, but it might flatten us in the process

2 months ago | newdigitalage.co | Andy Oakes

By Brandon Keenen, CEO and Founder, ViVV LABSI believe in AI. It’s extraordinary. It will change marketing forever. It is already transforming medicine, law, engineering, design, and content, and it is only getting faster. But while everyone is excited about the future, I worry we are heading into dangerous territory without anyone holding the wheel. At recent events like AdvertisingWeek and FutureWeek, the message is similar. AI is boosting productivity. Workflows are automated.