Andy Oakes

2 weeks ago | newdigitalage.co | Andy Oakes

By Jon Walsh, co-founder of JobsInAdtech.comTowards the end of the Covid era in 2022, we started to see a significant reduction in headcount at pretty much all of the tech platforms and digital media businesses. I can’t think of one that was immune. All of these companies had got carried away with what they saw as growth through the significant amount of money printing at central banks around the world, and historically low interest rates.

3 weeks ago | newdigitalage.co | Andy Oakes

By Brandon Keenen, CEO and Founder, ViVV LABSI believe in AI. It’s extraordinary. It will change marketing forever. It is already transforming medicine, law, engineering, design, and content, and it is only getting faster. But while everyone is excited about the future, I worry we are heading into dangerous territory without anyone holding the wheel. At recent events like AdvertisingWeek and FutureWeek, the message is similar. AI is boosting productivity. Workflows are automated.

1 month ago | newdigitalage.co | Andy Oakes

‘Ones to Watch’ is NDA’s new series where we provide young companies in the digital media industry the chance to pitch their business. Here we meet Jean-Philippe Costa Mota, Head of Sales EMEA at in-car advertising platform 4screen…Who are the key figures in the company? 4screen is the world’s first driver interaction platform that connects businesses with on-the-go customers, in real-time, directly through the car screen.

2 months ago | newdigitalage.co | Andy Oakes

Helen is the Senior Sales Director at LG Ad Solutions, a post she has held since January 2024. Previously she has held roles at Magnite and ESI in a nine-year digital career. We asked her to choose her Digital Hero. Who is your digital hero? Steve Wing, formerly Head of EMEA, Rubicon/Magnite now retiredWhat have they done to win hero status in your eyes? Steve Wing was an impressive figure as I entered the industry and started to attend Rubicon events to learn more about programmatic.

Jan 21, 2025 | newdigitalage.co | Harry Hanson-Smith |Andy Oakes

By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by MastercardThe consumer world is chock full of choices. There is an answer to every problem and much of it is available at consumers’ fingertips. However, retailers have to take care not to cause decision fatigue which, in the worst-case scenario, can cause users to abandon their shopping journeys altogether.