
Articles
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3 weeks ago |
newdigitalage.co | Andy Oakes
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
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3 weeks ago |
newdigitalage.co | Andy Oakes
By Jane Skripnik , a Gen Z media analyst, consultant, and the CEO of Jane’s MediaInfluencer marketing is projected to exceed $24 billion in global spending by the end of 2024 As brands invest more heavily in digital creators, concerns are mounting—not just around return on ad spend, but around authenticity, access, and equity. The commercialisation of influence has created ground for both innovation and exploitation.
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1 month ago |
newdigitalage.co | Andy Oakes
UK Advertising will return to Cannes Lions this June with a Government-backed trade mission, as part of a wider strategy to strengthen the UK’s global position in advertising and accelerate the international growth of its creative industries.
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1 month ago |
newdigitalage.co | Andy Oakes
NDA spoke to the sponsors at the recent Trinity Spring Lunch to get their views on where the industry is heading and how they are helping. First up is James Hanslip, CEO of Content IgniteTell us about the problems that Content Ignite solves for publishersAd tech is notoriously complex for publishers. Many are forced to juggle 50+ vendor relationships across Web, Video, and App — leading to inefficiencies, lost revenue, and operational strain. This fragmented model simply isn’t sustainable.
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1 month ago |
newdigitalage.co | Andy Oakes
By Ellie Edwards-Scott, Co-Founder The Advisory Collective & COO & Co-Founder WeGame2 and Trustee of DigilearningLast week, I had the privilege of attending my first POSSIBLE, an event that has left me in no doubt as to why it’s fast becoming an unmissable date in the Advertising, Marketing and Digital Innovation calendar. From the moment the doors opened, it was clear that POSSIBLE was not just about panels and pitches, but about creating real connections that drive the industry forward.
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