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1 week ago | 
newdigitalage.co | Andy Oakes
By Ellie Edwards-Scott, Co-Founder The Advisory Collective & COO & Co-Founder WeGame2 and Trustee of DigilearningLast week, I had the privilege of attending my first POSSIBLE, an event that has left me in no doubt as to why it’s fast becoming an unmissable date in the Advertising, Marketing and Digital Innovation calendar. From the moment the doors opened, it was clear that POSSIBLE was not just about panels and pitches, but about creating real connections that drive the industry forward.
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1 week ago | 
newdigitalage.co | Andy Oakes
#-#Used to track user’s interaction with embedded content. Maximum Storage Duration: SessionType: HTML Local Storage__Secure-ROLLOUT_TOKENPendingMaximum Storage Duration: 180 daysType: HTTP CookieiU5q-!O9@$Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: SessionType: HTML Local StorageLAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
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1 week ago | 
newdigitalage.co | Andy Oakes
Part two of our gathering of views from POSSIBLE 2025, starting with the views of the producer of the event, Christian Muche. Christian Muche, Global President & Co-Founder Beyond Ordinary EventsPOSSIBLE 2025 marked a new milestone in our journey to redefine the global marketing landscape. With over 5,400 attendees, +1,700 year-over-year growth, and 33% brand marketers share, this year’s event delivered unmatched scale, energy, and industry impact.
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2 weeks ago | 
newdigitalage.co | Andy Oakes
NDA was in Miami this week for the POSSIBLE event, which was bigger and better than ever. Andy Oakes gathered the views of some of the attendees. Lou Paskalis, CEO and Founder, AJL AdvisoryPOSSIBLE 2025 delivered on content, community, connections and commerce for those of us in the marketing industry on both the buy side and the sell side.
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2 weeks ago | 
newdigitalage.co | Andy Oakes
By Doug Zanger, Founder of Indie Agency News This was not intended as an Andy Oakes appreciation post. Yet here we are, swerving directly into it like a rental car at a roundabout. Some context for the curious. Back in 2015, a certain American got the nod to be U.S. editor at The Drum. Shoutout to Stephen Lepitak, Gordon Young, et al., for cracking open the trade journalism door.
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1 month ago | 
newdigitalage.co | Andy Oakes
By Jon Walsh, co-founder of JobsInAdtech.comTowards the end of the Covid era in 2022, we started to see a significant reduction in headcount at pretty much all of the tech platforms and digital media businesses. I can’t think of one that was immune. All of these companies had got carried away with what they saw as growth through the significant amount of money printing at central banks around the world, and historically low interest rates.
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1 month ago | 
newdigitalage.co | Andy Oakes
By Brandon Keenen, CEO and Founder, ViVV LABSI believe in AI. It’s extraordinary. It will change marketing forever. It is already transforming medicine, law, engineering, design, and content, and it is only getting faster. But while everyone is excited about the future, I worry we are heading into dangerous territory without anyone holding the wheel. At recent events like AdvertisingWeek and FutureWeek, the message is similar. AI is boosting productivity. Workflows are automated.
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1 month ago | 
newdigitalage.co | Andy Oakes
‘Ones to Watch’ is NDA’s new series where we provide young companies in the digital media industry the chance to pitch their business. Here we meet Jean-Philippe Costa Mota, Head of Sales EMEA at in-car advertising platform 4screen…Who are the key figures in the company? 4screen is the world’s first driver interaction platform that connects businesses with on-the-go customers, in real-time, directly through the car screen.
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Feb 12, 2025 | 
newdigitalage.co | Andy Oakes
Helen is the Senior Sales Director at LG Ad Solutions, a post she has held since January 2024. Previously she has held roles at Magnite and ESI in a nine-year digital career. We asked her to choose her Digital Hero. Who is your digital hero? Steve Wing, formerly Head of EMEA, Rubicon/Magnite now retiredWhat have they done to win hero status in your eyes? Steve Wing was an impressive figure as I entered the industry and started to attend Rubicon events to learn more about programmatic.
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Jan 21, 2025 | 
newdigitalage.co | Harry Hanson-Smith |Andy Oakes
By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by MastercardThe consumer world is chock full of choices. There is an answer to every problem and much of it is available at consumers’ fingertips. However, retailers have to take care not to cause decision fatigue which, in the worst-case scenario, can cause users to abandon their shopping journeys altogether.
