New Digital Age

1 week ago | newdigitalage.co | Tyrone Stewart

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1 week ago | newdigitalage.co | Tyrone Stewart

UK marketing budgets experienced their first overall decline in four years during the opening quarter of 2025, as businesses opted for caution amidst the opening months of Donald Trump’s second presidential term and rising costs associated with National Insurance and minimum wage. The latest IPA Bellwether Report found that a net balance of -4.8% of firms cut their marketing budgets – a significant swing from the +1.9% recorded in the previous quarter.

1 week ago | newdigitalage.co | Tyrone Stewart

New Digital Age sat down with Jim Rudall, Regional Director, EMEA at Intuit Mailchimp, to discuss the challenges facing businesses across the EMEA market and how Mailchimp is using artificial intelligence (AI) to help businesses of all sizes to overcome these obstacles. What are the unique challenges that face businesses looking to scale across EMEA? You can probably distil the key challenges down to a couple of areas.

1 week ago | newdigitalage.co | Tyrone Stewart

Olyzon, an agentic connected TV (CTV) advertising platform, has launched in the US with its AI-native solutions, which it hopes will transform the way brands approach CTV. The platform promises brands and agencies “real-time control to deliver outcomes” through its AI agents. It is said to automate media planning and leverage contextual AI signals for program-level targeting and audience intelligence.

1 week ago | newdigitalage.co | Justin Pearse

Raj Ali is a Group Business lead at AudienceQ, with over 20 years of experience across both print and digital solutions. He’s held pivotal positions at several large media establishments such as Mail Metro Media and Daily Express bringing a wealth of knowledge and experience to his role. Who is your digital hero? My hero is Danny Geelan – Head of Sales @ Ozone. What has he done to win hero status in your eyes?