New Digital Age

3 days ago | newdigitalage.co | Andy Oakes

By Jane Skripnik , a Gen Z media analyst, consultant, and the CEO of Jane’s MediaInfluencer marketing is projected to exceed $24 billion in global spending by the end of 2024 As brands invest more heavily in digital creators, concerns are mounting—not just around return on ad spend, but around authenticity, access, and equity. The commercialisation of influence has created ground for both innovation and exploitation.

3 days ago | newdigitalage.co | Justin Pearse

“This one deal more than paid for Cannes attendance for the next ten years.” Is going to Cannes worth it? The industry’s annual pilgrimage to the South of France is almost upon us. At this time of year, you can’t move on LinkedIn for the posts, backed with images of sun=drenched beaches, with the clarion call ‘Let’s meet in Cannes’ ringing out everywhere. Which made me think, does this call for Canes catchups actually work? Does it result in meetings? Does it lead to real business ROI.

4 days ago | newdigitalage.co | Justin Pearse

By Mark Fishkin, Vice President of Retail Media Platforms, ISMAs retailers race to scale their media networks, many might be considering open real-time bidding (RTB). The promise? A standardised interface, unified reporting, and access to vast pools of advertisers ready to pour budget into your inventory. It’s tempting, especially as industry giants like Microsoft and Google position themselves as retail media aggregators. But retail media is not just another typical programmatic arena.

4 days ago | newdigitalage.co | Justin Pearse

By Naomi Linturn, Digital Account Director, The Kite FactoryAccording to Google, yes. After some quick searching, the top hits suggest that ‘Facebook is for old people’. Well at my ripe age of 32, I have to disagree. Where else would I go to hear people complain about a helicopter at 3am? Or better yet, where would I find the 128 photos I uploaded on one club night out back in March 2011?

5 days ago | newdigitalage.co | Justin Pearse

Michelle Sarpong is Commercial Lead, the7stars, and NDA’s new columnist. Consolidation. It’s a word that often signals progress, efficiency, and strength. But beneath the surface of business strategy and boardroom logic lies a much more human story, one that affects not only the structures of companies but the lives, relationships, and identities of the people within them.