New Digital Age

1 day ago | newdigitalage.co | Michael Feeley

Ozone – the digital ad platform founded by four of the UK’s largest publishers – recently unveiled a major shift in its strategic narrative. With its new brand messaging, ‘The Art of Connection’, Ozone is positioning itself as a platform alternative to social and programmatic tech channels, marrying scaled reach with the context of trusted content environments.

5 days ago | newdigitalage.co | Michael Feeley

Nissan has partnered with omnichannel outcomes platform Teads to create a high-impact creative experience. The campaign invited consumers to explore a sequence of dynamic landscapes through intuitive gestures—pinch-to-zoom on mobile and cursor clicks on desktop. Teads developed vertical, square and landscape custom-built formats that enabled Nissan to showcase the Hyper-Force, Hyper-Adventure, Hyper-Urban and Hyper-Punk Nissan concept cars across desktop and mobile platforms.

5 days ago | newdigitalage.co | Tyrone Stewart

Specsavers has launched an integrated marketing and PR campaign across YouTube, out-of-home, press, social, and in-store to celebrate a partnership with Elton John Eyewear. The launch film, created by in-house agency Specsavers Creative, give viewers an opportunity to see Elton John himself speaking directly to camera about the exclusive collection available at Specsavers. It also features David Furnish, who teases Elton John about his ‘over the top’ reputation.

5 days ago | newdigitalage.co | Tyrone Stewart

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6 days ago | newdigitalage.co | Michael Feeley

By Carl Ronander, VP of Brand & Communications at FunnelWe’re not even halfway through 2025 and already we have yet another article that should turn off anyone pursuing a long-term career in marketing. Adweek, based on a study conducted by Gartner, is letting us know Why CMOs get fired. According to the study, the main reason is failure to deliver on promised results, followed by a number of ways the rest of the C-suite simply does not trust the strategic competency of their CMO.