New Digital Age

New Digital Age, brought to you by Bluestripe Group, focuses on the most recent updates, insights, opinions, and research related to digital media and marketing. Our goal is to provide a fresh perspective that inspires and informs about the companies, technologies, and individuals driving the next wave of change in our field. As a part of Bluestripe Group, we will share not only news and opinions from our clients but also other engaging content that enhances the digital media and marketing landscape.

International, Trade/B2B

English

Online/Digital

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Global

#1122784

United Kingdom

#243208

Business and Consumer Services/Marketing and Advertising

#1023

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Articles

My Digital Dog Hero: Philip O’Ferrall, CEO and Co-Founder, Outernet & Huggy Bear

2 weeks ago | newdigitalage.co | Justin Pearse

My Digital Dog Hero is a brand-new series from New Digital Age, created in partnership with Tripadvisor. Inspired by NDA’s most popular editorial feature, My Digital Hero, this new series celebrates the dogs that keep some of our industry’s most senior figures inspired. The series follows the recent launch of a Pet Travel Hub from Mars Incorporated and Tripadvisor, designed to help pet owners find local adventures and businesses that welcome four-legged companions.
Michael Feeley appointed Editor of New Digital Age

2 weeks ago | newdigitalage.co | Justin Pearse

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
Digital Leaders of Tomorrow: Naomi Yonge, LiveRamp

2 weeks ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
Deliveroo’s VP of Advertising Lucia Mastromauro to headline NDA's retail media event in Cannes - New Digital Age

2 weeks ago | newdigitalage.co | Justin Pearse

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
Location and household-level data reshape omnichannel marketing

2 weeks ago | newdigitalage.co | Justin Pearse

At the recent New Digital Age in partnership with Outra roundtable, guests from leading UK media agencies gathered to explore how location and household-level data are transforming modern marketing. This is the second part of the writeup of the discussion. See part one here. In an environment where personal identifiers are increasingly constrained, these data types are enabling better audience planning, channel activation and measurement.
NDA Meets: David Bradford, Managing Director, Europe, Bloomberg Media - New Digital Age

2 weeks ago | newdigitalage.co | Justin Pearse

Following his recent appointment to Managing Director, Europe, Bloomberg Media, NDA sat down with David Bradford to discover his plans for the publishing brand. Tell me about your professional background leading up to your current role with Bloomberg Media? I joined Bloomberg in 2013 in Hong Kong, where I managed financial advertising clients across Asia.
In Conversation: Ronan Murphy, Pubstack - Putting publishers back in control

2 weeks ago | newdigitalage.co | Justin Pearse

With over 25 years in publisher-facing roles at companies like ValueClick, OpenX, and Outbrain, Ronan Murphy recently took on the role of UK Country Manager at Pubstack. In this interview with New Digital Age’s Justin Pearse, he shares what drew him to the company, how it’s supporting publishers through industry disruption, and why operational efficiency is the foundational priority for modern media businesses. Why did you decide to join Pubstack, and what stood out about the company?
Agency News: Sid Lee Sport, Eco Age, MRM UK and more

3 weeks ago | newdigitalage.co | Michael Feeley

Tommy Hilfiger, part of PVH Corp. has launched a new global marketing campaign, created and produced by Sid Lee Sport, to celebrate the fashion retailer’s groundbreaking partnership with the F1® The Movie – the highly anticipated Apple Original Films production premiering later this month starring Damson Idris and Brad Pitt.
Talent Tracker: Brave Bison, Pubcircle, The Sun and more

3 weeks ago | newdigitalage.co | Michael Feeley

Brave Bison has appointed Isabel Villadolid as Lead Creative Strategist within its Performance division. Reporting to Matt Garbutt, Director of AI and Creative, Villadolid will take the lead on creative strategy across digital customer journeys and paid social campaigns, bringing deep expertise in translating insight into performance-led ideas.
New Business Bulletin: Fremantle, Utiq, Klarna and more

3 weeks ago | newdigitalage.co | Michael Feeley

Fremantle and Merzigo, a global monetization partner for premium streaming content, have renewed their collaboration with a multi-year, multi-channel agreement that sees an extension of their AVOD partnership and a new publishing arrangement. Under the extended partnership, Merzigo will publish a bespoke selection of Fremantle’s catalogue content on Fremantle-owned YouTube and Meta channels.