Anita Campbell

Naples

Founder, CEO and Publisher at Small Business Trends

Former General Counsel, tech exec. Founder of digital publishing business, Small Business Trends, covering small biz issues daily. Enjoying life!

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Articles

How to Start a Photography Business

1 day ago | smallbiztrends.com | Anita Campbell |Michael Guta

Understand the Photography Landscape: Familiarize yourself with different types of photography businesses, such as portrait, commercial, and fine art photography, to define your target audience and business model effectively. Conduct Market Research: Analyze competitors, identify customer preferences, and keep an eye on market trends to refine your services and position yourself strategically in the market.
Master How to Go Viral on TikTok: Proven Strategies for Success

1 day ago | smallbiztrends.com | Barbara Harris |Anita Campbell |Michael Guta

Understand TikTok’s Algorithm: Familiarize yourself with how TikTok’s algorithm works to tailor your content strategy for improved visibility and engagement. Prioritize Engagement: Create content that encourages user interactions such as likes, comments, and shares to signal its appeal to the algorithm. Utilize Trends and Hashtags: Incorporate trending music, challenges, and relevant hashtags to broaden your reach and attract targeted audiences.
Debunking Common Tax Extension Myths for Stress-Free Filing

2 days ago | smallbiztrends.com | Jessica Clark |Anita Campbell |Michael Guta

Filing an Extension Does Not Exempt You from Payment: Even if you file for an extension, you must pay any owed taxes by the original deadline to avoid penalties. Extensions Only Extend Filing Deadlines: An extension allows more time to file your tax return, but it does not extend the payment deadline. Filing for an Extension is Simple: Completing Form 7004 or Form 4868 for individuals is straightforward and typically automatically approved without needing a specific reason.
Hire a Housekeeper: Essential Tips for Finding the Right Fit

2 days ago | smallbiztrends.com | Susan Thompson |Anita Campbell |Michael Guta

Enhanced Work-Life Balance: Hiring a housekeeper allows you to focus on essential tasks and personal enjoyment, significantly improving your quality of life. Time Efficiency: A housekeeper saves you valuable time by taking care of cleaning duties, enabling you to allocate hours to family and relaxation. Healthier Living Environment: A clean and organized home promotes better well-being and reduces stress levels, contributing to a happier atmosphere.
Successful People vs Unsuccessful People: Key Traits That Set Them Apart

2 days ago | smallbiztrends.com | Anita Campbell |Michael Guta

Embrace a Growth Mindset: Successful individuals view challenges and failures as opportunities for learning, cultivating resilience that drives their progress. Effective Goal Setting: Clarity in objectives and actionable plans is essential for success. Regularly reviewing and adjusting these goals keeps efforts aligned with market needs.
Exploring Alternative Lending Solutions for Your Financial Needs

2 days ago | smallbiztrends.com | Mike Brown |Anita Campbell |Michael Guta

Alternative Lending Overview: Alternative lending provides flexible financing options outside traditional banks, catering to various financial needs with faster approval processes. Diverse Options Available: Borrowers can explore different types of alternative lending, including peer-to-peer lending, crowdfunding, and online loans, each tailored to specific situations.
Twitter vs Threads and Other Ways to Update How You Communicate with Target Customers

2 days ago | smallbiztrends.com | Barbara Harris |Anita Campbell |Michael Guta

Distinct Platforms: Twitter excels in real-time updates and quick engagement, whereas Threads focuses on deeper, more conversational interactions and community building. Post Formats: Twitter allows concise posts of up to 280 characters (or 10,000 for verified accounts), while Threads supports longer posts of up to 500 characters, enhancing storytelling opportunities.
Understanding Employee Engagement Statistics for Improved Workplace Culture

3 days ago | smallbiztrends.com | Susan Thompson |Anita Campbell |Michael Guta

High Disengagement Rates: Over 70% of employees feel disengaged at work, highlighting the need for businesses to prioritize employee engagement to enhance overall performance. Benefits of Engagement: Engaged employees drive a 21% increase in profitability and exhibit 41% lower absenteeism rates, which significantly improves workplace culture and operational success.
Become a Better Small Business Leader by Learning from Successful Founders

3 days ago | smallbiztrends.com | Anita Campbell |Michael Guta

Effective Leadership Drives Success: Strong leadership is crucial for small business success, as it inspires teams and adapts to challenges in fast-paced environments. Key Leadership Qualities: Essential traits such as adaptability, communication, strategic thinking, empathy, and sound decision-making enhance a leader’s effectiveness. Communication and Time Management: Mastering communication and time management skills is vital for aligning teams with business goals and optimizing productivity.
Essential Things to Sell at Farmers Market for Maximum Profit

3 days ago | smallbiztrends.com | Elizabeth White |Anita Campbell |Joshua Sophy |Michael Guta

Fresh Produce is Key: Selling seasonal fruits and vegetables can attract health-conscious customers and create repeat business by emphasizing quality and local sourcing. Artisanal Baked Goods: Incorporate unique baked items, like artisan breads and gluten-free options, using local ingredients to distinguish your offerings and encourage impulse purchases.