Ann Gynn
Consultant at Content Marketing Institute
Speaker💡consultant 💡all things content #CLE @CMIContent💡@TheTiltNews (subscribe: https://t.co/30xhqbgMDQ) #OhioBobcat
Articles
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3 days ago |
contentmarketinginstitute.com | Ann Gynn
Enterprises have long been attracted to account-based marketing (ABM) because leadership, including marketing, expects big returns from targeting high-value accounts. They've also seen the research: 80% of marketers who use an account-based strategy say it delivers better ROI than any other marketing program, according to a survey by Momentum ITSMA.
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1 week ago |
contentmarketinginstitute.com | Ann Gynn
Annual performance reviews cause trepidation for everyone. Employees wonder: Will that mistake I made in that video script six months ago make it into the document? Does anyone even know about all the work I’ve been doing to help the social media team? Does my manager ever give top ratings? Marketing managers fear the time it takes to write the reviews: Do these evaluations really help the employee improve their content and marketing work? Do they help the company?
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2 weeks ago |
contentmarketinginstitute.com | Ann Gynn
Bad content experiences. As content consumers, we’ve all had them. You click on a link for an article about five things to do for a well-organized office. You land on a webpage only to find the content is part of a 60-page guide that must be downloaded. You hit a proverbial wall and ask: Is this frustrating experience worth it? You may say yes and download the report. Or perhaps you resume your search for an easier-to-consume format.
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3 weeks ago |
contentmarketinginstitute.com | Ann Gynn
Boring and weak language abounds in marketing. Fortunately, polishing a skill you learned in grade school banishes ineffective language from your brand’s content. The power behind better writing? Verbs. Slash through wasted, wimpy verbs, and your content will pack a bigger punch and better motivate your audience. Review these five tips and before-and-after examples to get ideas for peppering powerful verbs into your writing. The “before” excerpts come from paragraphs in writing-advice articles.
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1 month ago |
contentmarketinginstitute.com | Ann Gynn
Getting a job is hard work. You must navigate an application process that increasingly relies on AI-driven applicant tracking systems (ATS) to ferret out qualified candidates. Then, your submission must attract the attention of the hiring managers. And if you make it that far, you need to ace the interview and follow-up to end up on the short list. Fortunately, you’re a marketer, so you already have a clue on how to persuade a target audience.
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RT @DeirdreReid: Association Brain Food Weekly: free educational events and resources from @YourMembership @AnnGynn @CMIContent @AWTCmeetup…
Thanks for including my article with the takeaways from #ContentTech.
Week's great articles around digital marketing @Robert_Rose @anngynn @posh_post @JollySEOAgency @dontstopsydney https://t.co/W51LV1QPSC #contentmarketing #seo #socialmedia #emailmarketing #linkbuilding https://t.co/3oMf52NEMz
RT @MPCExcellence: So I co-authored a book! And it launches next Tuesday - April 9. On the 'Tilt Your Business' Podcast next week - @AnnG…
