Ann Gynn

Cleveland

Consultant at Content Marketing Institute

Speaker💡consultant 💡all things content #CLE @CMIContent💡@TheTiltNews (subscribe: https://t.co/30xhqbgMDQ) #OhioBobcat

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Articles

5 B2B Video Lessons from Maersk's YouTube Channel

1 week ago | contentmarketinginstitute.com | Ann Gynn

YouTube and a 121-year-old Danish shipping and logistics company. It seems like an odd couple. But it’s a smart marketing strategy for Maersk, which operates in over 130 countries and boasts over 100,000 employees. And it’s far from the only B2B brand to think so. Almost 80% of B2B marketers say they use YouTube, according to CMI’s 2025 B2B research. So, how does a B2B brand make the most of the Google-owned video platform? What should it refrain from doing?
19 Low-Investment Marketing Tactics That Really Deliver

2 weeks ago | contentmarketinginstitute.com | Ann Gynn

It was right in front of her face, and Heike Young missed it. She did well at promoting the Salesforce Marketing Cloud podcast on the brand’s external newsletters, blogs, social, other podcasts, and more. Then, someone mentioned the sales team. “It dawned on me that if I could get every sales rep at Salesforce to subscribe, we’d be the No. 1 business show on Apple Podcasts,” she recalls. She ratcheted up internal promotion of the show, and it ended up earning over 100,000 organic downloads.
19 Low-Investment Marketing Tactics That Really Deliver

2 weeks ago | buff.ly | Ann Gynn

It was right in front of her face, and Heike Young missed it. She did well at promoting the Salesforce Marketing Cloud podcast on the brand’s external newsletters, blogs, social, other podcasts, and more. Then, someone mentioned the sales team. “It dawned on me that if I could get every sales rep at Salesforce to subscribe, we’d be the No. 1 business show on Apple Podcasts,” she recalls. She ratcheted up internal promotion of the show, and it ended up earning over 100,000 organic downloads.
Take Account-Based Marketing Back to a Better Future

3 weeks ago | contentmarketinginstitute.com | Ann Gynn

Enterprises have long been attracted to account-based marketing (ABM) because leadership, including marketing, expects big returns from targeting high-value accounts. They've also seen the research: 80% of marketers who use an account-based strategy say it delivers better ROI than any other marketing program, according to a survey by Momentum ITSMA.
Performance Reviews That Help Marketing Performance

1 month ago | contentmarketinginstitute.com | Ann Gynn

Annual performance reviews cause trepidation for everyone. Employees wonder: Will that mistake I made in that video script six months ago make it into the document? Does anyone even know about all the work I’ve been doing to help the social media team? Does my manager ever give top ratings? Marketing managers fear the time it takes to write the reviews: Do these evaluations really help the employee improve their content and marketing work? Do they help the company?
How To Uncover and Improve Broken Content Experiences

1 month ago | contentmarketinginstitute.com | Ann Gynn

Bad content experiences. As content consumers, we’ve all had them. You click on a link for an article about five things to do for a well-organized office. You land on a webpage only to find the content is part of a 60-page guide that must be downloaded. You hit a proverbial wall and ask: Is this frustrating experience worth it? You may say yes and download the report. Or perhaps you resume your search for an easier-to-consume format.
5 Verb-Strengthening Strategies To Crush Weak Writing

1 month ago | contentmarketinginstitute.com | Ann Gynn

Boring and weak language abounds in marketing. Fortunately, polishing a skill you learned in grade school banishes ineffective language from your brand’s content. The power behind better writing? Verbs. Slash through wasted, wimpy verbs, and your content will pack a bigger punch and better motivate your audience. Review these five tips and before-and-after examples to get ideas for peppering powerful verbs into your writing. The “before” excerpts come from paragraphs in writing-advice articles.
Helpful Advice for Marketing Job Hunters

1 month ago | contentmarketinginstitute.com | Ann Gynn

Getting a job is hard work. You must navigate an application process that increasingly relies on AI-driven applicant tracking systems (ATS) to ferret out qualified candidates. Then, your submission must attract the attention of the hiring managers. And if you make it that far, you need to ace the interview and follow-up to end up on the short list. Fortunately, you’re a marketer, so you already have a clue on how to persuade a target audience.
Want More LinkedIn Engagement? Get Less Robotic

2 months ago | contentmarketinginstitute.com | Ann Gynn

If the 69 million company pages on LinkedIn are any indication, marketers must assume the professional networking platform is worth their time. Yet, I see individuals, not companies, dominating my feed. And when the occasional brand account pops up, the content seems more promotional than insightful or more robotic than human. So, are 69 million brands wasting their time? I took to LinkedIn to ask that question. One comment came from a brand handle and read like an AI tool had generated it.
5 Tips To Craft Award-Winning Content Marketing Entries

2 months ago | contentmarketinginstitute.com | Ann Gynn

Want the secret to award-winning content? It’s simple: Don’t think about the award. Think about the content. That’s what the judges of the Content Marketing Awards (CMAs) have discovered reviewing thousands of entries over the years. Winning entries follow the formula for any successful content marketing endeavor — they go all in on delivering something that benefits the audience and the business.