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Ann Gynn

Cleveland

Speaker💡consultant 💡all things content #CLE @CMIContent💡@TheTiltNews (subscribe: https://t.co/30xhqbgMDQ) #OhioBobcat

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Articles

  • Say Goodbye to Bad Breakups With Better Customer Service Content

    1 week ago | contentmarketinginstitute.com | Ann Gynn

    The breakup went badly. She wanted to end her relationship with Stately Men, a subscription clothing service. In the succinct email, she let them know and tried to thwart any suggestion that they stay together. I would like to cancel my subscription for (NAME AND ADDRESS). I do not want to pause or skip months. I want to entirely cancel the subscription. Please confirm the cancellation. Thanks!Within a minute, Agent AI Bot (yes, that was the name attached to the email) replied.

  • Winning With Content Personalization & Engagement

    2 weeks ago | contentmarketinginstitute.com | Ann Gynn

    Almost a year ago, LinkedIn made an unusual play for a site that’s made its reputation around business. It tossed games into the content mix, further enticing over 1 billion users to make LinkedIn a daily stop in their workday. And it hit a homerun. Nicholas Pezarro, senior product manager of games at LinkedIn, says 84% of players return the next day, and 80% come back to play a week later. But the content strategy is more than a game.

  • Does American Express Business Class Get a Good Content Marketing Grade?

    3 weeks ago | harro.com | Ann Gynn

    Marketers praised American Express's OPEN Forum. But how does the latest iteration measure up? Here's what's good (and not so good) about its content, design, and strategy.

  • Does American Express Business Class Get a Good Content Marketing Grade?

    3 weeks ago | contentmarketinginstitute.com | Ann Gynn

    Almost 20 years ago, American Express launched OPEN Forum, a content hub for small business owners that quickly earned praise as a go-to content marketing example. OPEN Forum was an educational resource, not a direct promotion or advertising site for American Express. It was also designed as a community hub for small business owners to connect with one another. In recent years, American Express Business Class replaced OPEN Forum.

  • 40 Must-Read Marketing Books (That Happen to be Written by Women)

    4 weeks ago | harro.com | Ann Gynn

    From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s a great way to celebrate Women’s History Month.

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Ann Gynn
Ann Gynn @anngynn
9 Jul 24

RT @DeirdreReid: Association Brain Food Weekly: free educational events and resources from @YourMembership @AnnGynn @CMIContent @AWTCmeetup…

Ann Gynn
Ann Gynn @anngynn
24 Jun 24

Thanks for including my article with the takeaways from #ContentTech.

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PageTraffic @Pagetraffic

Week's great articles around digital marketing @Robert_Rose @anngynn @posh_post @JollySEOAgency @dontstopsydney https://t.co/W51LV1QPSC #contentmarketing #seo #socialmedia #emailmarketing #linkbuilding https://t.co/3oMf52NEMz

Ann Gynn
Ann Gynn @anngynn
5 Apr 24

RT @MPCExcellence: So I co-authored a book! And it launches next Tuesday - April 9. On the 'Tilt Your Business' Podcast next week - @AnnG…