Ann Gynn
Consultant at Content Marketing Institute
Speaker💡consultant 💡all things content #CLE @CMIContent💡@TheTiltNews (subscribe: https://t.co/30xhqbgMDQ) #OhioBobcat
Articles
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1 week ago |
contentmarketinginstitute.com | Ann Gynn
Getting a job is hard work. You must navigate an application process that increasingly relies on AI-driven applicant tracking systems (ATS) to ferret out qualified candidates. Then, your submission must attract the attention of the hiring managers. And if you make it that far, you need to ace the interview and follow-up to end up on the short list. Fortunately, you’re a marketer, so you already have a clue on how to persuade a target audience.
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2 weeks ago |
contentmarketinginstitute.com | Ann Gynn
If the 69 million company pages on LinkedIn are any indication, marketers must assume the professional networking platform is worth their time. Yet, I see individuals, not companies, dominating my feed. And when the occasional brand account pops up, the content seems more promotional than insightful or more robotic than human. So, are 69 million brands wasting their time? I took to LinkedIn to ask that question. One comment came from a brand handle and read like an AI tool had generated it.
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3 weeks ago |
contentmarketinginstitute.com | Ann Gynn
Want the secret to award-winning content? It’s simple: Don’t think about the award. Think about the content. That’s what the judges of the Content Marketing Awards (CMAs) have discovered reviewing thousands of entries over the years. Winning entries follow the formula for any successful content marketing endeavor — they go all in on delivering something that benefits the audience and the business.
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1 month ago |
contentmarketinginstitute.com | Ann Gynn
The breakup went badly. She wanted to end her relationship with Stately Men, a subscription clothing service. In the succinct email, she let them know and tried to thwart any suggestion that they stay together. I would like to cancel my subscription for (NAME AND ADDRESS). I do not want to pause or skip months. I want to entirely cancel the subscription. Please confirm the cancellation. Thanks!Within a minute, Agent AI Bot (yes, that was the name attached to the email) replied.
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1 month ago |
contentmarketinginstitute.com | Ann Gynn
Almost a year ago, LinkedIn made an unusual play for a site that’s made its reputation around business. It tossed games into the content mix, further enticing over 1 billion users to make LinkedIn a daily stop in their workday. And it hit a homerun. Nicholas Pezarro, senior product manager of games at LinkedIn, says 84% of players return the next day, and 80% come back to play a week later. But the content strategy is more than a game.
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RT @DeirdreReid: Association Brain Food Weekly: free educational events and resources from @YourMembership @AnnGynn @CMIContent @AWTCmeetup…
Thanks for including my article with the takeaways from #ContentTech.
Week's great articles around digital marketing @Robert_Rose @anngynn @posh_post @JollySEOAgency @dontstopsydney https://t.co/W51LV1QPSC #contentmarketing #seo #socialmedia #emailmarketing #linkbuilding https://t.co/3oMf52NEMz
RT @MPCExcellence: So I co-authored a book! And it launches next Tuesday - April 9. On the 'Tilt Your Business' Podcast next week - @AnnG…
