Content Marketing Institute

The Content Marketing Institute is a top organization worldwide that focuses on educating and training in content marketing. They help large brands learn how to engage and keep customers by using engaging stories across various channels.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#277142

United States

#307870

Business and Consumer Services/Online Marketing

#770

Traffic sources

Monthly visitors

Articles

5 B2B Video Lessons from Maersk's YouTube Channel

1 week ago | contentmarketinginstitute.com | Ann Gynn

YouTube and a 121-year-old Danish shipping and logistics company. It seems like an odd couple. But it’s a smart marketing strategy for Maersk, which operates in over 130 countries and boasts over 100,000 employees. And it’s far from the only B2B brand to think so. Almost 80% of B2B marketers say they use YouTube, according to CMI’s 2025 B2B research. So, how does a B2B brand make the most of the Google-owned video platform? What should it refrain from doing?
19 Low-Investment Marketing Tactics That Really Deliver

2 weeks ago | contentmarketinginstitute.com | Ann Gynn

It was right in front of her face, and Heike Young missed it. She did well at promoting the Salesforce Marketing Cloud podcast on the brand’s external newsletters, blogs, social, other podcasts, and more. Then, someone mentioned the sales team. “It dawned on me that if I could get every sales rep at Salesforce to subscribe, we’d be the No. 1 business show on Apple Podcasts,” she recalls. She ratcheted up internal promotion of the show, and it ended up earning over 100,000 organic downloads.
Google Doesn't Deserve Your Best Content

2 weeks ago | contentmarketinginstitute.com | Ben Steele

Google’s I/O 2025 conference served as the final notice to publishers and marketers who relied on its 10 blue-links model: AI mode is here. Another way to say it? “Thanks for all the content. We’ve stolen it and we’re serving it to users dynamically. We don’t need you anymore.
Take Account-Based Marketing Back to a Better Future

3 weeks ago | contentmarketinginstitute.com | Ann Gynn

Enterprises have long been attracted to account-based marketing (ABM) because leadership, including marketing, expects big returns from targeting high-value accounts. They've also seen the research: 80% of marketers who use an account-based strategy say it delivers better ROI than any other marketing program, according to a survey by Momentum ITSMA.
7 Intro Formulas That Turn Skimmers Into Readers

3 weeks ago | contentmarketinginstitute.com | Olesia Filipenko

Readers don’t consume all, or even most, of the words on web pages. In fact, research finds they pay attention to only one-fifth of them. Instead, they skim the content to see if it's worth their time and effort. The battle for modest consumption may seem like a lost cause, but it doesn’t have to be. The secret: Strengthening your content’s introduction — an underestimated yet powerful game changer in your content marketing arsenal.
Your Content Creation Goldmine

1 month ago | contentmarketinginstitute.com | Jodi Harris

You know your customers’ content engagement preferences and have dozens of stellar story ideas to develop into high-performance marketing assets. What you don’t have is enough time or team members to execute even a fraction of those ideas. You do an admirable job, but your audience and other stakeholders demand more content than the team can reasonably generate. Before you reach into the AI toolbox to scale the creative resources, consider a more human approach: employee-generated content (EGC).
Performance Reviews That Help Marketing Performance

1 month ago | contentmarketinginstitute.com | Ann Gynn

Annual performance reviews cause trepidation for everyone. Employees wonder: Will that mistake I made in that video script six months ago make it into the document? Does anyone even know about all the work I’ve been doing to help the social media team? Does my manager ever give top ratings? Marketing managers fear the time it takes to write the reviews: Do these evaluations really help the employee improve their content and marketing work? Do they help the company?
How To Uncover and Improve Broken Content Experiences

1 month ago | contentmarketinginstitute.com | Ann Gynn

Bad content experiences. As content consumers, we’ve all had them. You click on a link for an article about five things to do for a well-organized office. You land on a webpage only to find the content is part of a 60-page guide that must be downloaded. You hit a proverbial wall and ask: Is this frustrating experience worth it? You may say yes and download the report. Or perhaps you resume your search for an easier-to-consume format.
5 Verb-Strengthening Strategies To Crush Weak Writing

1 month ago | contentmarketinginstitute.com | Ann Gynn

Boring and weak language abounds in marketing. Fortunately, polishing a skill you learned in grade school banishes ineffective language from your brand’s content. The power behind better writing? Verbs. Slash through wasted, wimpy verbs, and your content will pack a bigger punch and better motivate your audience. Review these five tips and before-and-after examples to get ideas for peppering powerful verbs into your writing. The “before” excerpts come from paragraphs in writing-advice articles.
Stress Testing Ideas for Thought Leadership Content

1 month ago | contentmarketinginstitute.com | James De Roche

I watched a thought leadership program implode in real time. The CEO issued an edict: “Let’s get more thought leadership out there.” To make it stick, the company tied participation to bonuses and promotions. A slow-motion disaster followed. Team members cranked out generic GPT content to hit their goals. Leadership skimmed it, nodded, and approved. None of the content stuck with sales prospects. Real opportunities stayed locked in the organization.