Content Marketing Institute

The Content Marketing Institute is a top organization worldwide that focuses on educating and training in content marketing. They help large brands learn how to engage and keep customers by using engaging stories across various channels.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#279429

United States

#251204

Business and Consumer Services/Online Marketing

#637

Traffic sources

Monthly visitors

Articles

Say Goodbye to Bad Breakups With Better Customer Service Content

1 week ago | contentmarketinginstitute.com | Ann Gynn

The breakup went badly. She wanted to end her relationship with Stately Men, a subscription clothing service. In the succinct email, she let them know and tried to thwart any suggestion that they stay together. I would like to cancel my subscription for (NAME AND ADDRESS). I do not want to pause or skip months. I want to entirely cancel the subscription. Please confirm the cancellation. Thanks!Within a minute, Agent AI Bot (yes, that was the name attached to the email) replied.
Winning With Content Personalization & Engagement

2 weeks ago | contentmarketinginstitute.com | Ann Gynn

Almost a year ago, LinkedIn made an unusual play for a site that’s made its reputation around business. It tossed games into the content mix, further enticing over 1 billion users to make LinkedIn a daily stop in their workday. And it hit a homerun. Nicholas Pezarro, senior product manager of games at LinkedIn, says 84% of players return the next day, and 80% come back to play a week later. But the content strategy is more than a game.
6 Creative Visual Content Examples From Award-Winning Brands

3 weeks ago | contentmarketinginstitute.com | Jodi Harris

Your brand will never gain TikTok celebrity status with infographics, photography, illustrations, and other image-centric content. But that’s no reason to ignore these workhorse formats. Visual assets can convey detailed insights and deep emotions in memorable ways and work well online or offline. Best of all, audiences don’t need to wait (impatiently) for a random pre-roll ad before viewing them. Can this kind of content drive your marketing goals as well as video does?
Does American Express Business Class Get a Good Content Marketing Grade?

3 weeks ago | contentmarketinginstitute.com | Ann Gynn

Almost 20 years ago, American Express launched OPEN Forum, a content hub for small business owners that quickly earned praise as a go-to content marketing example. OPEN Forum was an educational resource, not a direct promotion or advertising site for American Express. It was also designed as a community hub for small business owners to connect with one another. In recent years, American Express Business Class replaced OPEN Forum.
40 Must-Read Marketing Books (Written by Women)

4 weeks ago | contentmarketinginstitute.com | Anne Lamott |Ann Gynn

Want a good book to advance your content skills, inspire creativity, or grow your business acumen? Look no further. One of these 40 books recommended by the CMI community is sure to help (and not coincidentally, given this is Women’s History Month, they’re all authored or co-authored by women).
5 Scripts for Content Marketing Requests

1 month ago | contentmarketinginstitute.com | Ann Gynn

How many times have you rolled your eyes or screamed (silently) about an unnecessary or misguided request crossing your content marketing desk? You know what I’m talking about:Sales asks for a new piece of collateral for a prospect meeting next week. Your boss adds another project to your lengthy to-do list. A top executive messages about launching a new social media channel. A source demands content approval after the interview.
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

1 month ago | contentmarketinginstitute.com | Ann Gynn

Sound familiar? You stop writing after the intro to ponder what details to include. You need facts to support the solutions recommended in the content, but you don’t have them. You’ve written and written and written, but you’re not sure it makes sense, let alone if it’s good. Your fingers are posed to write another piece of content on the same topic you’ve written about 25 times in the past two years, and you must make it different enough.
Boot Barn Kicks High and Low in Its Event Content Marketing Strategy

1 month ago | contentmarketinginstitute.com | Ann Gynn

Fashion shows function well as a marketing tool. Models walk down runways showcasing what the brand is selling. It’s a common-sense tactic. Yet, this marketing play doesn’t have to be common, as Boot Barn illustrates with its recent Boot Barn X Wonderwest Fashion Show. The western lifestyle brand did something that can inspire any B2C or B2B company that does marketing-related events.
GSK Targets Patient-Adjacent Audience With Award-Winning Initiative

1 month ago | contentmarketinginstitute.com | Ann Gynn

When someone lives with a health condition such as asthma, psoriasis, or bacterial infections, they’re not the only ones who are affected. Their family members — parents, spouses, siblings, children, or other relatives — often step up to provide care at home. Global biopharma company GSK recognized this patient-adjacent audience in its content and marketing program. It’s a big group.
Check Your SEO Strategy Vitals With These 5 Questions

1 month ago | contentmarketinginstitute.com | Ann Gynn

Did you hear the canary chirping in the marketing coal mine? It got a little louder in the past month after Ahrefs released a report showing a 32% month-over-month drop in search traffic at HubSpot.com, the website home of the popular customer relationship management software. (January 2025 had 5.7 million visits, and December 2024 saw 8.7 million visits.)Marketers did a lot of squawking, sharing the stats with surface-level responses and proclaiming the findings as an indicator that SEO is dead.