Content Marketing Institute

The Content Marketing Institute is a top organization worldwide that focuses on educating and training in content marketing. They help large brands learn how to engage and keep customers by using engaging stories across various channels.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#279429

United States

#251204

Business and Consumer Services/Online Marketing

#637

Traffic sources

Monthly visitors

Articles

Stress Testing Ideas for Thought Leadership Content

2 days ago | contentmarketinginstitute.com | James De Roche

I watched a thought leadership program implode in real time. The CEO issued an edict: “Let’s get more thought leadership out there.” To make it stick, the company tied participation to bonuses and promotions. A slow-motion disaster followed. Team members cranked out generic GPT content to hit their goals. Leadership skimmed it, nodded, and approved. None of the content stuck with sales prospects. Real opportunities stayed locked in the organization.
James De Roche | Lead Comet

2 days ago | contentmarketinginstitute.com | James De Roche

James De Roche is the founder of Lead Comet, a consultancy that helps service firms differentiate, build trust as thought leaders, and improve sales outcomes. Their interview-driven approach to sales enablement helps businesses get more interesting (and profitable) projects.
How To Create a Content Marketing Mission Statement

1 week ago | contentmarketinginstitute.com | Jodi Harris

Don't let your marketing team struggle to deliver what matters to your brand and your target audience. Create a content mission statement in this easy, three-step process. You can't ace an assignment when you aren't sure what the work entails or what it should look like when completed. To fulfill your brand's strategic goals, you need a clear understanding of what to create, whom to engage, and why they'll find it worth doing so. A content marketing mission statement provides that clarity.
Helpful Advice for Marketing Job Hunters

1 week ago | contentmarketinginstitute.com | Ann Gynn

Getting a job is hard work. You must navigate an application process that increasingly relies on AI-driven applicant tracking systems (ATS) to ferret out qualified candidates. Then, your submission must attract the attention of the hiring managers. And if you make it that far, you need to ace the interview and follow-up to end up on the short list. Fortunately, you’re a marketer, so you already have a clue on how to persuade a target audience.
7 Neuro-Writing Tips for More Persuasive Content

2 weeks ago | contentmarketinginstitute.com | Olesia Filipenko

You want your content inside your audience’s head. Through your selection of words, you influence the audience’s minds, turning them into leads and motivating them to act. It’s called good content marketing. It’s also called neuro writing — crafting text that appeals to human psychology. Neuro writing has nothing to do with manipulation. While it can relate to natural-language processing techniques like anchoring and mirroring, it’s more about applying actionable writing techniques.
Want More LinkedIn Engagement? Get Less Robotic

2 weeks ago | contentmarketinginstitute.com | Ann Gynn

If the 69 million company pages on LinkedIn are any indication, marketers must assume the professional networking platform is worth their time. Yet, I see individuals, not companies, dominating my feed. And when the occasional brand account pops up, the content seems more promotional than insightful or more robotic than human. So, are 69 million brands wasting their time? I took to LinkedIn to ask that question. One comment came from a brand handle and read like an AI tool had generated it.
Can Brands Find Safe Harbor on Social Anymore?

3 weeks ago | contentmarketinginstitute.com | Dawn Papandrea

Always an exciting and unpredictable space, social media is downright chaotic in the current landscape. Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements. Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion of “brand safety on social” and let the chips fall where they may?
5 Tips To Craft Award-Winning Content Marketing Entries

3 weeks ago | contentmarketinginstitute.com | Ann Gynn

Want the secret to award-winning content? It’s simple: Don’t think about the award. Think about the content. That’s what the judges of the Content Marketing Awards (CMAs) have discovered reviewing thousands of entries over the years. Winning entries follow the formula for any successful content marketing endeavor — they go all in on delivering something that benefits the audience and the business.
Say Goodbye to Bad Breakups With Better Customer Service Content

1 month ago | contentmarketinginstitute.com | Ann Gynn

The breakup went badly. She wanted to end her relationship with Stately Men, a subscription clothing service. In the succinct email, she let them know and tried to thwart any suggestion that they stay together. I would like to cancel my subscription for (NAME AND ADDRESS). I do not want to pause or skip months. I want to entirely cancel the subscription. Please confirm the cancellation. Thanks!Within a minute, Agent AI Bot (yes, that was the name attached to the email) replied.
Winning With Content Personalization & Engagement

1 month ago | contentmarketinginstitute.com | Ann Gynn

Almost a year ago, LinkedIn made an unusual play for a site that’s made its reputation around business. It tossed games into the content mix, further enticing over 1 billion users to make LinkedIn a daily stop in their workday. And it hit a homerun. Nicholas Pezarro, senior product manager of games at LinkedIn, says 84% of players return the next day, and 80% come back to play a week later. But the content strategy is more than a game.