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1 week ago | 
roofingcontractor.com | Chris Gray |Jill Bloom |Anna Anderson
In reviewing revenue and the lead sources driving that revenue, it makes sense for contractors to invest in those sources bringing in the most money. It’s a fair strategy, but contractors can do more. Dear Anna: How Can I Optimize Lead Generation? Podcast Description: Lead generation serves contractors well, but do they really know what the first touchpoint was that led a customer to their business?
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1 month ago | 
roofingcontractor.com | Chris Gray |Jill Bloom |Anna Anderson
In today’s digital world, Gen X and millennial customers are demanding a robust buying experience that includes facets like price transparency, image generation and education on what they’re purchasing. How, then, can contractors take advantage of this trend? In this episode of “Dear Anna,” the question is posed to Anna Anderson, CEO of marketing company Art Unlimited, who explains how contractors should unify sales and marketing with technology to sell to the next generation of homeowners.
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1 month ago | 
brnw.ch | Chris Gray |Jill Bloom |Anna Anderson
In today’s digital world, Gen X and millennial customers are demanding a robust buying experience that includes facets like price transparency, image generation and education on what they’re purchasing. How, then, can contractors take advantage of this trend? In this episode of “Dear Anna,” the question is posed to Anna Anderson, CEO of marketing company Art Unlimited, who explains how contractors should unify sales and marketing with technology to sell to the next generation of homeowners.
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2 months ago | 
roofingcontractor.com | Anna Anderson
Anna Anderson, CEO of Art Unlimited, explains how contractors can gain a better understanding of AI and how it can transform their businesses for the better.
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2 months ago | 
roofingcontractor.com | Chris Gray |Anna Anderson |Jill Bloom
The potential artificial intelligence holds for revolutionizing businesses, including the roofing industry, grows each day, and isn’t about to slow down. Dear Anna: Is AI Affecting How Customers Find My Business? Artificial intelligence continues to affect both consumer and business behavior, including recommending roofing companies to consumers searching for a contractor. In this episode, Art Unlimited CEO Anna Anderson discusses this development and how contractors can adapt.
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Jan 7, 2025 | 
roofingcontractor.com | Chris Gray |Anna Anderson |Jill Bloom |Bryan Gottlieb
Roofing Contractor’s Best of Success conference always has plenty of takeaways to help attendees reach that next level of growth, and the 20th annual conference was no different. Dear Anna: Elevating Your Brand IdentityIn this episode of “Dear Anna,” marketing expert Anna Anderson dives into some of the key points made during the Best of Success conference on how roofing companies can elevate their branding. Your browser does not support the audio element.
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Jan 7, 2025 | 
brnw.ch | Chris Gray |Anna Anderson |Jill Bloom |Bryan Gottlieb
Roofing Contractor’s Best of Success conference always has plenty of takeaways to help attendees reach that next level of growth, and the 20th annual conference was no different. Dear Anna: Elevating Your Brand IdentityIn this episode of “Dear Anna,” marketing expert Anna Anderson dives into some of the key points made during the Best of Success conference on how roofing companies can elevate their branding. Your browser does not support the audio element.
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Nov 25, 2024 | 
roofingcontractor.com | Chris Gray |Anna Anderson
Attitudes toward media have shifted due in no small part to the 2024 presidential election. Everything from traditional media to podcasts and influencers changed, which in turn affects how consumers make decisions. Dear Anna: How Do Post-Election Marketing Shifts Affect Me? The 2024 presidential election will have far-reaching implications, but one you may not be thinking of is how potential customers are engaging with the media.
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Nov 25, 2024 | 
brnw.ch | Chris Gray |Anna Anderson
Attitudes toward media have shifted due in no small part to the 2024 presidential election. Everything from traditional media to podcasts and influencers changed, which in turn affects how consumers make decisions. Dear Anna: How Do Post-Election Marketing Shifts Affect Me? The 2024 presidential election will have far-reaching implications, but one you may not be thinking of is how potential customers are engaging with the media.
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Feb 8, 2024 | 
roofingcontractor.com | Anna Anderson |Jill Bloom
Your browser does not support the audio element. In the most recent episode of Best of Success, RC Publisher Jill Bloom speaks with Art Unlimited CEO Anna Anderson about the best ways to find your customer persona. Anderson says that companies should be using data to determine its target customer, whether internal or external data. Anderson says her company has put together a whopping 300 data sets to help find customers’ target clients.
