Anna Huddleston

1 week ago | eventmarketer.com | Anna Huddleston

The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025…Branded Badge Printing…How often do you stand in the badge pick-up line to have someone print it for you? That’s time you could have spent engaging with our brands, says the Licensing Expo.

1 week ago | eventmarketer.com | Anna Huddleston

Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and retailers May 20-22 at the Mandalay Bay Convention Center in Las Vegas to shape the future of consumerism in the shifting global markets. Tariffs remain top of mind for this industry, with uncertainty surrounding the tariffs policy, major retailers raising prices and the unclear prospects for this year’s holiday season.

2 weeks ago | eventmarketer.com | Anna Huddleston

Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because it’s the right thing to do. Suppliers are putting systems in place that are becoming industry standards. Environmentally friendly choices don’t immediately mean higher prices. The tide is shifting.

3 weeks ago | eventmarketer.com | Anna Huddleston

RSAC 2025 Conference, the world’s largest cybersecurity show, brought together a record 44,000 attendees to its 34th annual flagship event at the Moscone Center in San Francisco, April 28 through May 1. Among the most pressing topics discussed were Agentic AI, critical infrastructure, emerging threats and evolving policy, all part of the rapidly changing environment where collaboration and sharing information are key.

1 month ago | eventmarketer.com | Anna Huddleston

A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11.