Event Marketer

Event Marketer Magazine was established in 2002 to meet the information needs of brand-side event marketers and agency leaders involved in various face-to-face marketing activities. This includes mobile marketing, mall promotions, street events, trade shows, corporate gatherings, exclusive events, virtual experiences, buzz marketing, public relations campaigns, sponsorships, business-to-business events, and press functions. It has grown to be the most trusted source of information in the event and trade show industry. Our offerings include our main magazine, the bi-monthly EM Buzz newsletter, the yearly Experiential Marketing Summit, the Ex Awards, the annual EventTech conference, the Event Technology Awards, and much more.

National, Trade/B2B

English

Magazine

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Global

#644244

United States

#242224

Business and Consumer Services/Marketing and Advertising

#1034

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Articles

A Detailed Breakdown of Don Julio’s Creator-first 194구 Campaign

2 days ago | eventmarketer.com | Kait Shea

In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou.
Fuel Stores and Mothers of Max

4 days ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and Mothers of Max. THE FUEL STATION OF THE FUTURE POPS UP IN NYC’S GASOLINE ALLEYWho knew transportation energy could be glam?
Pop-up Perfumeries

5 days ago | eventmarketer.com | Kait Shea

The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie.
Activations from Amex to LEGO

1 week ago | eventmarketer.com | Juanita Chavarro Arias

The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their favorite drivers race around the Miami International Autodrome circuit at the Hard Rock Stadium complex, May 2-4.
Stagecoach 2025 Experiential: Canteens, Styling Saloons and Boot Bars

1 week ago | eventmarketer.com | Juanita Chavarro Arias

Following two pop-filled weekends of Coachella, it was country music’s time to shine at Stagecoach 2025, held April 25-27 in Indio, CA. Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.
Inside the Ford Performance Season Launch for Every Stakeholder

1 week ago | eventmarketer.com | Kait Shea

Press, drivers, fans, employees and dealers gather under one roof for the annual motorsports eventThere’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof, provide an insider look at its plans for the year and continue the transition from a motorsports business into a lifestyle brand.
B-to-B Dream Team 2025: Meet Pedro Chira

1 week ago | eventmarketer.com | Juanita Chavarro Arias

Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Pedro Chira, Director-Global Field Marketing, CircleHow do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space.
The Brief: Gringo Tests and Lemonade Stand-Ups

1 week ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers. COMEDIAN BILLY EICHNER SLINGS JOKES FROM AN ‘UNRULY’ LEMONADE STAND If you never popped up a summer lemonade stand that cost more money to operate than you made back in profits—did you even have a childhood?
Trend of the Week: Claw Machines

1 week ago | eventmarketer.com | Juanita Chavarro Arias

There are some activities that stand the test of time, but are often reimagined and emerge in unexpected spaces. And if there’s one experience most audiences can relate to, at any age, and in any space, it’s the claw machine. This year, brands are thinking outside the (glass) box to incorporate this arcade staple into events with a twist. Nowhere has this trend been more apparent than Coachella last month.
How Touring is Reshaping Crown Royal’s Experiential Portfolio

2 weeks ago | eventmarketer.com | Juanita Chavarro Arias

Hadley Schafer, vp of Crown Royal at Diageo, talks big rigs, the brand’s purple motif and connecting with the heartlandThe Crown Royal Rig is getting a lot of mileage. Launched at the start of the 2024 NFL season, the purple, branded 18-wheeler originally set out to tour NFL stadiums and U.S. cities with a tailgate experience rooted in whisky and generosity.