Event Marketer

Event Marketer Magazine was established in 2002 to meet the information needs of brand-side event marketers and agency leaders involved in various face-to-face marketing activities. This includes mobile marketing, mall promotions, street events, trade shows, corporate gatherings, exclusive events, virtual experiences, buzz marketing, public relations campaigns, sponsorships, business-to-business events, and press functions. It has grown to be the most trusted source of information in the event and trade show industry. Our offerings include our main magazine, the bi-monthly EM Buzz newsletter, the yearly Experiential Marketing Summit, the Ex Awards, the annual EventTech conference, the Event Technology Awards, and much more.

National, Trade/B2B

English

Magazine

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Global

#644244

United States

#242224

Business and Consumer Services/Marketing and Advertising

#1034

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Articles

Crafted for the C-Suite

6 days ago | eventmarketer.com | Rachel Kirkpatrick Boucher

More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the brand itself. We’re talking experiences crafted for the c-suite, which allow senior executives to connect and dive into customer and employee experiences on a deeper level. And they are growing in importance at a time when the c-suite itself is evolving.
Uber's Product Launch Features at a Go-Get Exhibit of Interactivity

1 week ago | eventmarketer.com | Juanita Chavarro Arias

Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools.
Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour

1 week ago | eventmarketer.com | Juanita Chavarro Arias

Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando.
The Brief: Tanq Holidays and the Wienie 500

1 week ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. Welcome to the first-ever Wienie 500.
B-to-B Dream Team 2025: Meet Adele Bencsik

1 week ago | eventmarketer.com | Juanita Chavarro Arias

Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Adele Bencsik, Director-Trade Marketing & Sales Operations, Red Bull CanadaAdele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.
Six Ideas from Licensing Expo 2025

1 week ago | eventmarketer.com | Anna Huddleston

The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025…Branded Badge Printing…How often do you stand in the badge pick-up line to have someone print it for you? That’s time you could have spent engaging with our brands, says the Licensing Expo.
Field Report: 10 Booths We Loved at Licensing Expo 2025

1 week ago | eventmarketer.com | Anna Huddleston

Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and retailers May 20-22 at the Mandalay Bay Convention Center in Las Vegas to shape the future of consumerism in the shifting global markets. Tariffs remain top of mind for this industry, with uncertainty surrounding the tariffs policy, major retailers raising prices and the unclear prospects for this year’s holiday season.
Low-key Branding

1 week ago | eventmarketer.com | Rachel Kirkpatrick Boucher

The power of the logo is evolving, thanks to Gen Z and its cultural hold on the market. And as “low-key” has joined the library of modern-day colloquialisms—meaning “subtle, restrained or slightly” (kind of)—understated logo use is providing experiential marketers with an opportunity to embrace these vibes and push creative boundaries around the brand expression. Behind this trend: Minimalism, quiet luxury and authenticity.
Disney Upfront Attendees Feel the Magic of Storytelling, Star Power

2 weeks ago | eventmarketer.com | Kait Shea

If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong. Over the last decade, the media presentations have evolved from glorified business meetings to all-encompassing brand immersions, and on May 13 at New York’s Javits Center, the company did its part to raise the experiential bar.
Yuzu Builds Community with an Event-driven AAPI Month Campaign

2 weeks ago | eventmarketer.com | Juanita Chavarro Arias

A trend rising among several dating apps of late is taking meetups offline by hosting in-person events for users to connect outside of the endless digital swirl of swipes, likes and chats that often go nowhere. So when Yuzu, Match Group’s new dating and social app for the Asian community, launched in January 2024, Cindy Lim, Yuzu’s head of brand, jumped right into an event strategy to drive brand awareness and app downloads.