Event Marketer

Event Marketer Magazine was established in 2002 to meet the information needs of brand-side event marketers and agency leaders involved in various face-to-face marketing activities. This includes mobile marketing, mall promotions, street events, trade shows, corporate gatherings, exclusive events, virtual experiences, buzz marketing, public relations campaigns, sponsorships, business-to-business events, and press functions. It has grown to be the most trusted source of information in the event and trade show industry. Our offerings include our main magazine, the bi-monthly EM Buzz newsletter, the yearly Experiential Marketing Summit, the Ex Awards, the annual EventTech conference, the Event Technology Awards, and much more.

National, Trade/B2B

English

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Global

#670837

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#286531

Business and Consumer Services/Marketing and Advertising

#1170

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Articles

Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions

1 week ago | eventmarketer.com | Anna Huddleston

Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one day, it’s hard to highlight outstanding experiential and engagement design in one story (see our Part One report on the pavilions). The World Expo runs through October, if you decide to hop on a flight, but in the meantime, here’s some more inspiration from Osaka.
How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign

1 week ago | eventmarketer.com | Juanita Chavarro Arias

Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season starts in May,’ and I was shocked,” says Cyntia Leo, head of brand marketing and communications at Urban Outfitters.
Trade Show Industry Updates: News, Data, Trends

1 week ago | eventmarketer.com | Rachel Kirkpatrick Boucher

Trade Show Industry Updates: News, Data, Trends Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between. → View all articles by Rachel Boucher →...
How Caterpillar Inspired Attendees to Dig Deeper at Bauma 2025

1 week ago | eventmarketer.com | Rachel Kirkpatrick Boucher

Caterpillar’s story at Bauma, which takes place every three years at the Messe München in Munich, is primarily about scale. At this trade show for construction, building and mining machines, recently held April 7-13, the brand’s nearly 1 million square feet of booth space housed 51 larger-than-life pieces of engineering equipment available to order right there on the show floor.
Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn't

1 week ago | eventmarketer.com | Anna Huddleston

Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking place between April and October 2025 and is expected to attract more than 28 million visitors to the artificial island of Yumeshima, making it one of the largest gatherings of the year.
Expo 2025 Osaka, Part One: Experience Design Ideas from the Pavilions

1 week ago | eventmarketer.com | Anna Huddleston

There’s a reason why Expo 2025 Osaka offers a season pass. It’s impossible to see and experience everything it has to offer on one trip from a logistical standpoint and due to sensory overload. Many pavilions require advance reservations through lotteries, which makes sense for managing the crowds, but also creates a significant barrier to entrance. Nevertheless, it’s an experience like no other.
Experiential Trend of the Week: Bold Broadcasts

1 week ago | eventmarketer.com | Rachel Kirkpatrick Boucher

The “main stage” is taking on a whole new life as event marketers and their partners embrace immersive media, bold spaces and pop culture trends to showcase leaders and launches in a new light. From live-streaming to on-demand channels, these productions—the content, the set, the experience design—has to be as compelling for in-person audiences as it is for viewers at home.
Coffee Candy Brand Kopiko Fuels Gen Z Love (and Rides) in L.A.

2 weeks ago | eventmarketer.com | Rachel Kirkpatrick Boucher

Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and its Focus Coffee candy landed for a sampling campaign to mark its entry into the U.S. market.
Experiential Trend of the Week: Offbeat Raves

2 weeks ago | eventmarketer.com | Juanita Chavarro Arias

Raves aren’t only taking place at underground clubs anymore. They’re taking over unconventional venues, like coffee shops, restaurants, museums, book stores and convention centers, and being hosted in broad daylight. Gone are the lasers, smoke machines and flashing lights; attendees are grooving to dj beats in their sunnies while surrounded by bubbles, parasols, fans and sampling stations serving up pastries and nonalcoholic beverages.
Five Ideas for Experiential Upfronts

3 weeks ago | eventmarketer.com | Rachel Kirkpatrick Boucher

From its roots as a critical television advertising commitment exercise to, now, a showcase of new and returning series across linear and streaming platforms designed to dazzle advertisers’ media-buy strategies, the Upfronts today are a competitive landscape. For many brands, it’s an opportunity (or an imperative) to break away from a traditional presentation format and lean into something experiential.