-
Jan 23, 2025 | 
crazyegg.com | Anna Sonnenberg
Need in-depth guidance on a nuanced subject or training in a technical area? Ask a subject matter expert (SME) who knows the topic inside and out. Even better, become the SME that colleagues turn to for guidance and insights. Learn how to establish yourself as a trusted expert and be the go-to specialist in your niche. A subject matter expert is a person with deep knowledge of a certain topic.
-
Aug 19, 2024 | 
agorapulse.com | Erica Pollock |Anna Sonnenberg |Lisa Williams
Your social media campaign just ended. Now what? Measuring your campaign metrics’s impact is crucial to justifying your social media efforts, optimizing future strategies, and demonstrating ROI (and yes, your worth) to stakeholders. In this article, we’ll show you how to use Agorapulse to evaluate your campaign’s success.
-
Apr 1, 2024 | 
agorapulse.com | Anna Sonnenberg
Do you work in an industry that others might consider a little boring? After all, sometimes what we find riveting might not exactly translate well to video, graphic design, or written content? If you’re stuck wondering how to create content for a “boring industry” then read on to find ideas to create content that captures attention and brings energy to your field. At my agency Contentworks Agency we’ve had clients say to us, “We love the social media content from Ryanair, Nike, or Taco Bell.
-
Mar 26, 2024 | 
cxl.com | Anna Sonnenberg
Email far surpasses other marketing channels for ROI. Even in 2024, every dollar you spend on email marketing can generate an average return of $36. But you won’t see that kind of ROI if no one signs up for your list, reads your emails, or takes you up on your offers. So, how can you make this channel work for your business? Start by tracking relevant key performance indicators (KPIs). Get an overview of email marketing KPIs below, and then upskill with CXL’s Email Marketing Fundamentals course.
-
Mar 22, 2024 | 
cxl.com | Anna Sonnenberg
How do you speed up the process of building brand awareness, converting customers, and driving website traffic? Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster. It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics. To succeed with paid media, you need to know where to focus your efforts, how to maximize value, and how to balance it with owned and earned media.
-
Feb 14, 2024 | 
agorapulse.com | Erica Pollock |Anna Sonnenberg
Could your social media content use a refresh? Want to help your brand stand out in the feed without investing a ton of resources in content creation? With Canva’s AI toolbox and Agorapulse integration, you can now create, edit, and publish eye-catching images to your social channels faster than ever. In this guide, we’ll cover everything you need to know about Canva’s AI tools, so you can start creating more efficiently—and schedule your content seamlessly via Agorapulse.
-
Feb 2, 2024 | 
agorapulse.com | Anna Sonnenberg |Erica Pollock
From internal cost-cutting and external macroeconomic trends, to changes in shopping habits and consumer expectations, the retail industry is facing substantial challenges in 2024. So how can retail marketers promote multi-location businesses successfully while still investing in brand building and creating delightful customer experiences? In this article, we’ll explore ideas for using social media to get (and stay) ahead of these problems.
-
Jan 24, 2024 | 
agorapulse.com | Anna Sonnenberg |Erica Pollock |Erica Rae
We all know that being present on social media isn’t just posting a picture and calling it a day. It’s about catching your customers’ attention and giving them a reason to stop and shop. This is exactly where a well-planned content calendar steps in. It is far more than just a schedule; it’s what helps you keep your content engaging, relevant, and consistent across all your social media platforms. Likewise, a social media content calendar for retail is especially important.
-
Dec 2, 2023 | 
agorapulse.com | Anna Sonnenberg |Lisa Williams
Want to know how you can get Pinterest followers in 2024? (Of course you do.) With over 482 million global monthly active users, you’d have to be crazy to not want a piece of the action on this rapidly growing platform. By following the nine simple tips in this article, you’ll be well on your way to increase your following on Pinterest in no time. 1. Get a Pinterest Business AccountIf you’re serious about getting more Pinterest followers, sign up for a Pinterest business account.
-
Nov 2, 2023 | 
agorapulse.com | Erica Pollock |Anna Sonnenberg |Erica Rae
While Black Friday is the Friday following the very American Thanksgiving holiday, the phenomenon has now crossed the borders of the United States. Both brick-and-mortar stores and e-commerce sites worldwide now offer promotions, and the event marks the beginning of the peak holiday season. The momentum for Black Friday marketing starts earlier and earlier each year.
