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Aug 19, 2024 | 
agorapulse.com | Erica Pollock |Anna Sonnenberg |Lisa Williams
Your social media campaign just ended. Now what? Measuring your campaign metrics’s impact is crucial to justifying your social media efforts, optimizing future strategies, and demonstrating ROI (and yes, your worth) to stakeholders. In this article, we’ll show you how to use Agorapulse to evaluate your campaign’s success.
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Feb 27, 2024 | 
agorapulse.com | Erica Pollock |Erica Rae
TikTok is one of the leading social media platforms that continues to dominate across the world. Its influence on public opinions and consumer shopping habits cannot be questioned. Brands that learn how to use this platform effectively can see big wins—but knowing how to do this requires knowing the platform itself. Here are the TikTok statistics and facts that you need to know in 2024.
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Feb 14, 2024 | 
agorapulse.com | Erica Pollock |Anna Sonnenberg
Could your social media content use a refresh? Want to help your brand stand out in the feed without investing a ton of resources in content creation? With Canva’s AI toolbox and Agorapulse integration, you can now create, edit, and publish eye-catching images to your social channels faster than ever. In this guide, we’ll cover everything you need to know about Canva’s AI tools, so you can start creating more efficiently—and schedule your content seamlessly via Agorapulse.
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Feb 2, 2024 | 
agorapulse.com | Anna Sonnenberg |Erica Pollock
From internal cost-cutting and external macroeconomic trends, to changes in shopping habits and consumer expectations, the retail industry is facing substantial challenges in 2024. So how can retail marketers promote multi-location businesses successfully while still investing in brand building and creating delightful customer experiences? In this article, we’ll explore ideas for using social media to get (and stay) ahead of these problems.
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Jan 24, 2024 | 
agorapulse.com | Anna Sonnenberg |Erica Pollock |Erica Rae
We all know that being present on social media isn’t just posting a picture and calling it a day. It’s about catching your customers’ attention and giving them a reason to stop and shop. This is exactly where a well-planned content calendar steps in. It is far more than just a schedule; it’s what helps you keep your content engaging, relevant, and consistent across all your social media platforms. Likewise, a social media content calendar for retail is especially important.
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Dec 17, 2023 | 
agorapulse.com | Erica Pollock |Erica Rae
You may think that Buffer is your go-to for social media management, but is it really the best you can do? That’s what you are about to find out. We’re going to take an in-depth look at three of the most underrated Buffer alternatives on the market: Agorapulse, SocialPilot, and Zoho Social. Read on as we dig into the features and pricing of these tools, and most importantly, find out whether they can go toe to toe with Buffer.
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Dec 7, 2023 | 
agorapulse.com | Erica Pollock
An astonishing 34 million videos are posted on TikTok every single day, and a user base of 1.5 billion is gobbling up the very best ones. From funny pranks, singing, dancing, how-to’s and storytelling, TikTok is where your brand or that of your clients can rise to the dizzy heights of viral fame without spending a cent. But you need your videos to be seen for that to happen. That fact leaves marketers asking the question: What is the best time to post on TikTok to get your videos noticed?
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Nov 27, 2023 | 
agorapulse.com | Erica Pollock |Amanda Greenwood |Erica Rae
Searching for an alternative to Hootsuite? Look no further than this article! We’re digging into each top Hootsuite alternative for more efficient social media management. 1. Best Hootsuite Alternative: AgorapulseAgorapulse stands out as the best Hootsuite alternative. It ranks as one of the top social media management tools on G2 and TrustRadius.
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Nov 15, 2023 | 
agorapulse.com | Erica Pollock |Erica Rae
The TikTok algorithm is powered by artificial intelligence (AI) and machine learning. It constantly analyzes user behavior, such as the videos they watch, like, share, and comment on, to create a personalized “For You” feed (FYF) for each user. When you open the TikTok app, the algorithm quickly evaluates your behavior, such as:the types of videos you interact withhow long you engage with themthe soundtracks you enjoy.
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Nov 11, 2023 | 
agorapulse.com | Erica Pollock |Amanda Greenwood
In 1926, John Caples sat down at his typewriter and wrote the iconic ad: “They laughed when I sat down to play the piano, but when I started to play!”That was the world’s first brand story. The ad, which was selling piano lessons, told the tale of Jack who played Beethoven’s “Moonlight Sonata” on the piano at a concert, shocking his friends and family who had no idea he could play. That brand story brought in a record number of inquiries and coupons, and continued to do so for many years.
