Annalisa Roy

Nov 14, 2024 | mediacatmagazine.co.uk | Aaron Goldman |Annalisa Roy |Simon Stokes

On 12 November, Meta announced that Derya Matras will succeed Angie Gifford as Vice President of Europe, Middle East and Africa. Matras will reportedly join Nicola Mendelsohn’s team immediately and work with Gifford in December to ensure a smooth handover before she leaves the role at the end of the year. Matras joined Meta in 2015 and has overseen the company’s operations in over 80 countries. More specifically, she has led teams in Africa, the Middle East, Turkey, the UK and Northern Europe.

Oct 4, 2023 | mediacatmagazine.co.uk | Rob Blake |Annalisa Roy |Angie Gola-Ebue

Join Our Table, a new UK initiative celebrating Black British women in advertising and media, has launched to create a platform of equity and visibility for Black women in the industry. The platform will amplify the work that Black women are doing across this industry and kicks off with the UK’s 2023 Black History theme ‘Saluting our sisters’, a celebration of sisterhood and the matriarchy.

Sep 4, 2023 | mediacatmagazine.co.uk | Mark Byrne |Ross Negus |Annalisa Roy |Olga Kudryashova

Much like maintaining balance in everyday life, achieving harmony in digital is something that requires consistent effort and proactivity from marketers. First, there are the goals we set: these should be realistic and account for both long-term and short-term gain. When it comes to advertising, while quick wins such as return on ad spend have their allure, investing in longer term brand equity, including ad recall and brand sentiment, is what truly propels businesses to success.

Aug 16, 2023 | mediacatmagazine.co.uk | Annalisa Roy |Mike Piggott |Mariana Silva |Faris Yakob

MediaCat Magazine PodcastKirsty Saddler and Annalisa Roy: purpose and the culture of swim00:00/34mApple Podcasts Google Podcasts Podchaser Spotify Stitcher TuneIn Download file | Play in new window | Duration: 34m | For this podcast our Editor Mike Piggott spoke to Annalisa Roy and Kirsty Saddler.

Jun 12, 2023 | mediacatmagazine.co.uk | Mariana Silva |Mike Piggott |Derin Koçer |Annalisa Roy

I shop therefore I amThe French philosopher René Decartes would probably not be very pleased with how we have tweaked one of his most important contributions to modern thinking. However, it is a more accurate representation of how society defines itself today. We are what we buy. We are the clothes we have on our wardrobes, the cars on our garages, and the items we add to cart. Only after that are we citizens.