-
Jan 7, 2025 | 
mediacat.uk | Natasha Randhawa |Aaron Goldman |Alex Moore |Simon Stokes
Meta is scrapping third-party fact-checking and will recommend more political content across its platforms, including Facebook, Instagram and Threads. CEO Mark Zuckerberg announced in a video posted to Facebook today that the company will be taking a more ‘personalised approach to political content’ and embrace moderation via crowdsourcing, citing a desire to enable ‘free speech’. ‘We’ve reached a point where it’s just too many mistakes and too much censorship,’ said Zuckerberg.
-
Dec 5, 2024 | 
mediacatmagazine.co.uk | Nazli Selin Ozkan |James Swift |Aaron Goldman
We Are Social published its annual Think Forward report last month, predicting the trends that will shape social media and other online spaces in 2025. We asked Paul Greenwood, global head of research and insights at the agency, to give us the details. Social’s promise was connecting with friends and family and fostering community.
-
Dec 5, 2024 | 
mediacatmagazine.co.uk | Clara De Rosa |Alex Brownsell |Aaron Goldman |Adam Boucid
Fast forward to 2024 and ‘TV’ is a lot more complex. It now encompasses a dynamic mix of these channels, as well as on-demand and digital streaming services, each with its unique set of platforms and viewing habits. Buzzwords like AVOD (Ad-Supported Video on Demand), FAST (Free Ad-Supporting Streaming TV), CTV (Connected TV), and OTT (Over-the-Top) have entered the mainstream advertising vocabulary, adding layers of additional complexity to advertisers’ and media planners’ workflows.
-
Nov 19, 2024 | 
mediacatmagazine.co.uk | Emma Saddleton |Aaron Goldman |Adam Boucid |Paul Childs
Rail ticket retailer Trainline PLC has announced that it is expanding its media offering, making its first-party data available for the first time. More specifically, the retailer seeks to enable advertisers to engage with consumers at key moments in a brand-safe environment. ‘As Europe’s number one most-downloaded rail travel app, we know our unique and vibrant customer base will provide an attractive audience to many advertisers.
-
Nov 14, 2024 | 
mediacatmagazine.co.uk | Aaron Goldman |Annalisa Roy |Simon Stokes
On 12 November, Meta announced that Derya Matras will succeed Angie Gifford as Vice President of Europe, Middle East and Africa. Matras will reportedly join Nicola Mendelsohn’s team immediately and work with Gifford in December to ensure a smooth handover before she leaves the role at the end of the year. Matras joined Meta in 2015 and has overseen the company’s operations in over 80 countries. More specifically, she has led teams in Africa, the Middle East, Turkey, the UK and Northern Europe.
-
Jun 20, 2024 | 
mediacatmagazine.co.uk | Andrew Rose |Aaron Goldman |Helen Miall |Azad Ali
On 19 June, Yahoo Advertising unveiled Yahoo Creative, its first full-stack data-powered creative solution for advertisers. Developed in partnership with Innervate, this solution enhances creative capabilities through technology and data. More specifically, it applies sophisticated AI and data principles to real-time creative development, allowing brands to maximise campaign effectiveness and optimise ROI.
-
Jun 6, 2024 | 
mediacatmagazine.co.uk | Alex Brownsell |Aaron Goldman |Adam Boucid |Andy Jones
On 6 June, the UK savings site VoucherCodes returned to TV screens with its first TV ad since 2012. Titled ‘The Whisperer’ and produced by Be The Fox, the ad marks the third milestone in the brand’s new marketing approach, following its rebrand in January and the launch of VoucherCodes VIP in March. The Whisperer depicted in the ad is warm and friendly, as VoucherCodes and Be The Fox sought to tackle the subject of saving money in a light-hearted way.
-
May 21, 2024 | 
mediacatmagazine.co.uk | Emilia Kirk |Andrew Rose |Aaron Goldman
Whilst many advertisers have embraced AI, consumers aren’t as keen. A new study by Yahoo, in collaboration with Publicis Media, reveals a fascinating gap in AI perception and trust. They surveyed over 1200 consumers and more than 350 advertisers in the US, and found that whilst nearly 8 in 10 advertisers view AI positively, only 38% of consumers share this sentiment. The good news for brands is that the solution to balancing AI usage and positive brand equity is simple: be transparent.
-
Apr 11, 2024 | 
mediacatmagazine.co.uk | Alex Brownsell |Mike Chivers |Aaron Goldman |Emma Lyskava
This stalwart of a media channel is not going down without a fight. It seems that 2024 is the year that linear TV has made (and will continue to make) a resurgence, brought on by a touch of nostalgia with support from its social media cousins. Forget the days of binge-watching the latest series as it drops, avid fans across all genres are harking back to the days of tuning in to weekly episodes together.
-
Feb 6, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Joel Stein |Dani Valkova |Aaron Goldman
AI music creation platform Suno has partnered with design and innovation studio Feels Like, to unveil a global Valentine’s Day campaign where users can create custom songs to share with their loved ones. Thanks to new AI models, the campaign introduces a new love language: a personal way to send love over the internet. Upon entering the website, users are invited to a three-question quiz about their loved one. In return, they receive three custom songs tailored to their love story.
