Anne-Marie Martin

2 months ago | elitefranchisemagazine.co.uk | Anne-Marie Martin

Well, I’d love to give you a perfect template but there are many factors to consider. You’re never going to please everyone but central locations or ones with great transport links are perfect. I’m based in London and whilst I have run polls every few years on changing location the transport links to London from most areas in the UK just work to there.

Dec 8, 2024 | onlinelibrary.wiley.com | Anne-Marie Martin |Lisbeth Nilsson |Tom Andrews

1 Introduction Classic Grounded Theory (sometimes referred to as Glaserian Grounded Theory) is a general research methodology that can use both qualitative and quantitative data (Glaser and Strauss 1967). It aims to conceptualise what people do and generate explanatory theory. It is a set of procedures that guides the researcher from when they enter the field of research to when they exit.

Nov 26, 2024 | elitefranchisemagazine.co.uk | Anne-Marie Martin

Word of mouth is a strong part of promoting a business and building a brand. We all ask for reviews and many will leave them freely but are there other ways we can create a brand community. Fostering community and encouraging customers to engage with each other and feel part of a supportive group can have a very positive effect on how they view a brand, especially if that brand engages in that group, listens to their views and takes actions.

Oct 28, 2024 | elitefranchisemagazine.co.uk | Anne-Marie Martin

We all know collaboration is great but can a completely different sector partnership turn into a huge business and community benefit? Well obviously I’m going to say yes and here’s why. After being invited on the popular Tezlom podcast, I travelled up to Southport one sunny Thursday to talk openly and honestly with Gemma. I combined the long journey from London with four franchisee visits staying in Chester the night before.

Sep 6, 2024 | elitefranchisemagazine.co.uk | Anne-Marie Martin

I don’t think so, especially not in the children’s activities sector. We’ve all heard and probably used “collaboration over competition” but do we practise what we preach? During the various lockdowns and restrictions trying to navigate procedures and guidance was somewhat complicated, each activity discipline, venue type and age group carried its own advice, so providers felt confused and conflicted on how best to keep children safe.