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Anthony Vargas

Brooklyn

Associate Editor at AdExchanger

Associate Editor @AdExchanger.

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Articles

  • Most Chrome Privacy Sandbox Testers See A Silver Lining In Their Investment

    1 week ago | adexchanger.com | Anthony Vargas

    Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies trying to justify the time and money they spent testing the Sandbox APIs now that Google isn’t deprecating third-party cookies in Chrome – or even releasing a new cookie consent mechanism for its browser. Google says it’s going ahead with the Privacy Sandbox, but the program’s future feels in doubt while cookies are still in play.

  • Roku Acquires Subscription Streamer Frndly TV And Touts Programmatic In The Face Of Uncertainty

    1 week ago | adexchanger.com | Anthony Vargas

    Roku is feeling confident enough to enter acquisition mode, despite the looming tariff threat. Roku announced Thursday it acquired subscription streaming service Frndly TV for $185M. The deal is expected to close in Q2. Roku tied the Frndly TV deal announcement to its Q1 earnings report. The company reported $1.02 billion in total Q1 revenue, up 16% year over year.

  • Publishers: Don’t Fear Curation Fees, They’re Just The Same Old Ad Tech Tax

    2 weeks ago | adexchanger.com | Anthony Vargas

    Publishers worry that as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with typical SSP take rates. In fact, some of these fee structures resemble how publishers have long done business with their supply-side partners.

  • Meta Previews New Optimization Tools As It Hypes AI-Driven Ad Revenue Growth

    2 weeks ago | adexchanger.com | Anthony Vargas

    Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at monetization opportunities for these products. Meta reported $42.3 billion in Q1 revenue, a 16% year-over-year increase. Its family of apps – including Facebook, Instagram, WhatsApp and Threads – accounted for $41.9 billion of the quarter’s earnings.

  • The Outcomes Era Is Dead. Long Live The Quality Era

    2 weeks ago | adexchanger.com | Anthony Vargas

    The digital ad industry is obsessed with outcomes – to its detriment. That’s the case made by Erez Levin, principal at media consultancy Emet Advisory, on this week’s episode of AdExchanger Talks. Levin has often pushed back against the industry hype machine touting its “Outcomes Era” and the promise of advanced ad targeting and optimization based on conversion data.

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Anthony Vargas
Anthony Vargas @avargasedits
16 Nov 24

RT @wordgrammer: This might be a bit controversial, but. After tonight, Netflix should no longer be a part of FAANG. The N in FAANG should…

Anthony Vargas
Anthony Vargas @avargasedits
8 Nov 24

Today's @adexchanger comic is near and dear to my heart. Great work by our comic artist Kevvo on this one! https://t.co/6wjXbghrWU

Anthony Vargas
Anthony Vargas @avargasedits
16 Sep 24

There's still time to register for Programmatic IO NYC next week! Walton Isaacson's Albert Thompson will be presenting on the rise of attention measurement. I chatted with Albert about attention, MFA, brand safety over policing, and more. Check it out: https://t.co/RS9Cyy2bo7