Anu Ramani

Jan 13, 2025 | demandgenreport.com | Anu Ramani |Kelly Lindenau

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline by gating the assets they’ve worked hard to create. And they’re not alone: Content gating has long been the way to convince prospects to part with their contact details, creating an opportunity for them to be nurtured further down the funnel towards a sale.

Aug 7, 2024 | the-cma.com | Anu Ramani

Learn how the Google-Reddit partnership might impact your business with leading insights and advice across SEO strategy and overall brand management.  Have you noticed Reddit results appearing much higher and more often in your Google searches? Well, you’re not the only one, and it’s no coincidence considering Google and Reddit’s announcement to join forces in February 2024.