Kelly Lindenau

1 month ago | demandgenreport.com | Kelly Lindenau

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic decision-making. As demand gen marketers adopt AI to predict trends, adjust campaigns in real-time and personalize engagement at scale, a critical question emerges: What is the role of human expertise in an AI-driven future? The answer lies in achieving balance.

2 months ago | demandgenreport.com | Kelly Lindenau

In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were substantial. Recognizing the need to diversify their lead generation strategy, Weka’s Marketing Director, Jessica Woodside, spearheaded efforts to reduce costs and optimize results. At the time, Weka’s content creation and SEO strategy lacked sophistication.

Feb 5, 2025 | demandgenreport.com | Kelly Lindenau

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the B2B Marketing Exchange Podcast, she shared insights from her decades of experience at the forefront of the industry.

Jan 23, 2025 | demandgenreport.com | Kelly Lindenau

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces. Bombora’s B2B advertisers can now use Audigent’s curation solutions to better target their programmatic advertising campaigns to the buyers (and committees) who are most interested in specific products or services.

Jan 16, 2025 | demandgenreport.com | Kelly Lindenau

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.