Anup Oommen

3 days ago | campaignme.com | Anup Oommen

How can marketers be heard among the hundreds of other companies marketing to their target audience? In a city like Dubai, where the real estate market is saturated with agencies and developers all trying to get the attention of the same buyers and sellers, standing out in such a crowded space is increasingly challenging. Having a great product or service is one thing, but it’s another to make sure people hear your voice above everyone else’s.

3 days ago | campaignme.com | Anup Oommen

Integrated marketing has long promised a unified experience across touchpoints. In theory, it’s a seamless orchestration of creative, messaging, and media that meets the consumer wherever they are. In practice — especially in the evolving markets of the Middle East and North Africa (MENA) — that promise is rarely kept. Today’s MENA consumer is digitally native, culturally layered, and chronically fatigued by content.

3 days ago | campaignme.com | Anup Oommen

The Burj Khalifa, the world’s tallest building, was lit up to mark the launch of the new Nike Vomero 18, the brand’s most cushioned running shoe to date with the tallest stack height in the franchise’s history. To mark the moment, the Nike activation also witnessed runners from across the Emirates take on a disruptive relay challenge beneath the Burj Khalifa.

4 days ago | arabianbusiness.com | Anup Oommen |Nicole Abigael

Skip to content Dubai SME Dubai SME Dubai SME supports entrepreneurs in launching and developing businesses Latest in Dubai SME Dubai by Nicole Abigael Thu 26 Sep 2024Thu 26 Sep 2024 The firm, which began as a small local enterprise focusing on Dubai-based projects, has evolved into a regional player with operations spanning the GCC, Middle East, and Asia. It now boasts a workforce of over 15 professionals, offering specialised multi-disciplinary design consultancy services Dubai SME Dubai...

6 days ago | campaignme.com | Anup Oommen

Global advocacy organisation Rise, which is committed to promoting gender diversity across the broadcast and media technology sectors, has appointed two new members to the inaugural advisory board of its newly launched Middle East Chapter. Dina Nimer, Head of Media Operations, Al Arabiya TV Network, and Karen Coetzee, Producer and Co-Founder, Central Films, have joined Kathey Battrick, Chapter Chair, and Katie Purcer Golding, Marketing and Communications on the founding board of Rise Middle East.