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3 weeks ago | 
arabianbusiness.com | Anup Oommen
Skip to content ban on single-use plastic bags ban on single-use plastic bags UAE announces full ban on single-use plastics by 2026.
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3 weeks ago | 
campaignme.com | Anup Oommen
In today’s hyper-connected world, audiences aren’t just buying products, they’re buying purpose, beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does this brand stand for? This shift signals a new era of accountability, where public relations must evolve from reactive messaging to proactive mission-building.
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3 weeks ago | 
campaignme.com | Anup Oommen
Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents a significant opportunity for brands, especially in MENA, to tap into next-generation commerce and bridge digital and real-world shopping experiences. A look at key numbers and evaluating market potential97.8 million daily active users globally engage with Roblox, creating a massive audience for brand exposure.
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3 weeks ago | 
campaignme.com | Anup Oommen
Global consumer electronics brand TCL has expanded its partnership with Arsenal Football Club to a global level, becoming Arsenal’s Official Global Consumer Electronics Partner. The expanded partnership has been activated across several key markets in the Middle East, including the UAE, Saudi Arabia, and Turkey, with additional regional touchpoints planned as part of the extended rollout.
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3 weeks ago | 
campaignme.com | Anup Oommen
Saudi Arabia’s stc group has selected media sales powerhouse Rotana Media Services (RMS) as its exclusive advertising partner for its premium streaming platform, stc tv. Through this partnership, the group’s wide base of KSA customers, businesses, and communities will be served by Rotana Media Services’ digital advertising experts, ensuring brands can engage consumers through highly targeted, data-driven campaigns. Eng.
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3 weeks ago | 
arabianbusiness.com | Anup Oommen |Sharon Benjamin
Skip to content Midday break Midday break by Staff Writer Tue 3 Jun 2025Tue 3 Jun 2025 UAE to restrict outdoor working hours during the afternoon throughout summer Latest in Midday break Bahrain by Staff Writer Wed 26 Jun 2024Wed 26 Jun 2024 Bahrain announces midday outdoor work ban Midday break by Staff Writer Thu 13 Jun 2024Fri 14 Jun 2024 As the UAE’s ban on outdoor work under direct sunlight is about to begin, find out key dates, timings and fines for rule violators delivery riders by...
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3 weeks ago | 
campaignme.com | Anup Oommen
This year, D&AD introduced its first-ever Creator Content category – spotlighting work where creators weren’t just amplifiers, but active cultural collaborators. It felt timely. It felt necessary. And it felt personal. I had the privilege of serving on this inaugural jury as the only representative from the region. As we judged more than 140 entries, one thing became clear: the word ‘creator’ has evolved. The best work didn’t just feature creators – it was shaped by them.
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3 weeks ago | 
campaignme.com | Anup Oommen
Independent integrated communications agency Seven Media has revealed five significant new business wins.
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3 weeks ago | 
campaignme.com | Anup Oommen
INFINITI Middle East has named TBWA\RAAD its lead creative partner, bringing the luxury automaker back to the agency that first launched the brand in the region and guided it until 2019. The renewed partnership follows the record‑setting launch of the all‑new INFINITI QX80 under the regional platform ‘Experience Exceptional’, developed by TBWA\RAAD after a highly competitive pitch in late 2023.
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3 weeks ago | 
campaignme.com | Anup Oommen
Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most iconic and decorated clubs in Saudi Arabian football. Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the club closer to its fans through an ambitious overhaul of its digital and data infrastructure.
