Campaign Middle East

1 day ago | campaignme.com | Shantelle Nagarajan

Independent creative agency, JWI, has been acquired by its long-standing managing director, Charli Wright. This aims to mark a significant milestone in the agency’s journey as it celebrates ten years operating in the Middle East market. Founded in 2000 by John Wilford, JWI (formerly Rave Communications) first established its Dubai presence in 2015 under Wright’s leadership.

1 day ago | campaignme.com | Shantelle Nagarajan

Leo Burnett Middle East has appointed Ali Abdulhadi as Business Lead for its Saudi Arabia office, where he will oversee client partnerships, creative output, and team development across key accounts. Currently based in the Eastern Province of the kingdom, Abdulhadi brings close to two decades of experience across the MENA region, having worked with more than a 100 brands in industries spanning automotive, FMCG, technology, aviation, and beyond.

1 day ago | campaignme.com | Shantelle Nagarajan

OMD, the media network part of Omnicom Media Group, is set to host its Sense conference at the Museum of the Future Auditorium in Dubai on 1 May. The conference series aims to explore the evolving human behaviours of digital natives and their influence on marketing and advertising. It will focus on the three key consumer cohorts of Millennials, Gen Z and Gen Alphas, as their demands and expectations are reshaping marketing.

3 days ago | campaignme.com | Anup Oommen

How can marketers be heard among the hundreds of other companies marketing to their target audience? In a city like Dubai, where the real estate market is saturated with agencies and developers all trying to get the attention of the same buyers and sellers, standing out in such a crowded space is increasingly challenging. Having a great product or service is one thing, but it’s another to make sure people hear your voice above everyone else’s.

3 days ago | campaignme.com | Anup Oommen

Integrated marketing has long promised a unified experience across touchpoints. In theory, it’s a seamless orchestration of creative, messaging, and media that meets the consumer wherever they are. In practice — especially in the evolving markets of the Middle East and North Africa (MENA) — that promise is rarely kept. Today’s MENA consumer is digitally native, culturally layered, and chronically fatigued by content.