Campaign Middle East

1 day ago | campaignme.com | Shantelle Nagarajan

At Arabian Travel Market 2025, MCN, in partnership with The Economist and McCann Truth Central, hosted a session that uncovered the forces shaping the future of travel, tourism and destination branding. Top learnings suggested that marketers should take into consideration the phenomenon of ‘live tourism’ a term coined in reference to how major live events are a defining force in global tourism.

1 day ago | campaignme.com | Shantelle Nagarajan

Athar – Saudi Festival of Creativity has announced the launch of the Maheerah Network, an initiative, powered by Publicis Groupe, that aims to become a year-round platform dedicated to enabling, inspiring, and nurturing women in the creative marketing and communications industry in the Kingdom. Over the next three years, the Maheerah Network is designed to be a long-term enabler for women in every stage of their career.

1 day ago | campaignme.com | Shantelle Nagarajan

The world of advertising is going through a dramatic development. Thanks to artificial intelligence (AI), new ideas are shaping how brands are connected to consumers and how consumers are becoming part of brand trip. Today, staying ahead in advertising means utilising what AI can do now, but also guessing what it will do next. From individual advertising experiences to clever use of behavioural data, AI is unlocking new methods to measure success, increase campaigns and push creative boundaries.

1 day ago | campaignme.com | Anup Oommen

Aramex, a leading brand in the logistics and transportation sector, has expanded its partnership with Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, to revolutionise digital customer experience for Aramex customers across more than 65 countries. This collaboration aims to further enhance Aramex’s commitment to delivering AI-driven customer interactions at scale by leveraging Sprinklr Case Management, Sprinklr Voice and Sprinklr Conversational AI.

1 day ago | campaignme.com | Anup Oommen

PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, has been chosen by Saudi Arabia’s Muir Textiles to lead marketing efforts for the heritage luxury textile brand. With Muir Textiles setting its sights on the UAE, as well as the rest of the Middle East region, it has chosen PROVEN 360 for its tailored marketing strategies to help weave its legacy into the fabric of the region’s luxury linen market.