Anushka Pathak

Jul 13, 2024 | medium.com | Anushka Pathak

Sometimes, the weight of expectations feels suffocating. A text message arrives, its words bearing the weight of impossibility: ‘You cannot fail. What if failure is the only constant in an uncertain world? What if each step forward feels like falling further into the depths of inadequacy? In a society obsessed with perfection, the prospect of failing becomes a terrifying ghost, a reminder of our fundamental imperfections.

Feb 8, 2024 | restaurant.indianretailer.com | Joyshree Saha |Anushka Pathak

Differentiation is the KeyNo matter how successful your model or restaurant is, you need to have an ‘X’ factor to lure customers; whether it is through F&B, service or the product. “I think the restaurateurs have started looking at segmenting a market by different needs. We see a section of customers who want to eat different thing at different point of time.  Like somebody would want to eat healthy food during the weekdays, but will indulge into a not so healthy food over the weekend.