Apoorv Durga's profile photo

Apoorv Durga

Delhi

Founder and Chief Editor at AltView

Vice President, Research and Advisory at Real Story Group

#MarTech, #Digital. Research/Advisory @realstorygroup. Founder and Chief Editor https://t.co/E7uu8xBLHK.

Articles

  • 1 month ago | realstorygroup.com | Apoorv Durga

    Earlier this month, RSG released a major update to our Marketing AI vendor evaluations. There’s been a lot of movement in this space — new players, improved capabilities, collapsing price tiers — but also some constants. We’ve adjusted our evaluations accordingly. This update brings in a revised scenario framework, updated vendor ratings, and changes in how we categorize different AI tools.

  • 2 months ago | realstorygroup.com | Apoorv Durga

    This content is currently unavailable. Other Customer Data Platforms posts

  • Jan 15, 2025 | realstorygroup.com | Apoorv Durga

    Salesforce’s much-touted “zero-copy architecture” in its Data Cloud and partner network grabbed significant attention last year. The concept sounds great—no need to copy enterprise data, potentially saving costs and complexity. But with Salesforce, it’s always worth asking: what’s real and what’s not? After digging deeper, I found the reality more nuanced. What Salesforce ClaimsZero-Copy Integration: Data is directly queried from external systems without duplication into Data Cloud.

  • Jul 3, 2024 | realstorygroup.com | Apoorv Durga

    Oracle Maxymiser has been in the personalization marketplace for quite some time. Originally developed by a start-up in Ukraine and acquired by Oracle in 2015, Maxymiser initially provided a focused platform for A/B and multivariate testing, primarily geared towards website execution. Over the years, this tool has become one of the older players in the market, and this longevity comes with both advantages and limitations.

  • Feb 20, 2024 | realstorygroup.com | Apoorv Durga

    Customer Data Platforms (CDPs) have gained popularity among companies aiming to better leverage their customer data. However, CDP adoption in the B2B sector has been slower compared to B2C, primarily due to unique challenges in B2B data management and the particularities of the B2B MarTech landscape. B2B CDPs are different from their B2C brethren that dominated the early years of this industry.

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Apoorv Durga, Ph.D.
Apoorv Durga, Ph.D. @apoorv
28 May 25

RT @theliverdr: Ok Covid is here Different, but still here Prolonged fevers Fatigue and lethargy Throat pain, but this time it's laryngi…

Apoorv Durga, Ph.D.
Apoorv Durga, Ph.D. @apoorv
27 May 25

which is a good, reasonably priced IR blaster in India? Mainly to control ACs.

Apoorv Durga, Ph.D.
Apoorv Durga, Ph.D. @apoorv
26 May 25

Find it interesting that the whole RW is defending ANI. Can't they defend themselves?